Abhinav Verma

Director Ecommerce and Omni channel @AV consumer and Retail partners

CRM managerTeam LeadershipMarketing DirectorConsumer IndustryConsumer segmentationCampaign ManagementCRM PlatformsCustomer Data ManagementData AnalyticsData AnalysisSingaporeGrowth HackerHead of Growth💸 Marketing✔️ ITChanel Manager👍 Sales & BizDev🧨 ConsultingCustomer Success ManagerProject ManagerEngagement Manager

I’m a seasoned Digital Commerce & Marketing Leader with 19+ years of experience, having worked with renowned brands such as Coca Cola, Lululemon, Reckitt, Levi Strauss, ITC, and ASICS. My expertise spans e-commerce, omni-channel strategies, emerging tech, and digital project management. I’ve successfully launched and established multi-million USD Direct to Consumer (D2C) business operations, driving commercial performance and optimizing user experiences. Let’s collaborate to elevate your business in the dynamic digital landscape!

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Work Background

Anna RainnDirector - Growth & Operations

Apr. 2024Singapore · HybridBuilding Anna Rainn as a Global Brand

ReckittHead of Growth D2C Ecommerce ASEAN

Jun. 2022 - Dec. 2023Singapore Led global strategy for acquisition, retention, and growth channels, managing substantial budgets and a 20-member team  Achieved consecutive years of COP positive results as the leader of the first D2C business outside North America, reducing costs by 40%  Oversaw strategic initiatives for customer acquisition, retention, and website optimization  Improved customer lifetime value by 4% and repeat purchase rates by 15% through personalized communication strategies  Drove 15% D2C business growth through SKU rationalization, bundle sets, and reseller introductions  Managed customer experience for multimillion CRM members across countries, utilizing clustering, automated journeys, and various communication channels  Developed and executed customer journey strategies for key segment (Baby Food) through a 50+ member team  Introduced Buy Now, Pay Later (BNPL), resulting in a 2% boost in transactions through continuous optimization  Orchestrated comprehensive market entry strategy for the Philippines, addressing logistical challenges and cultural nuances  Spearheaded feasibility analysis for Durex and Dettol D2C expansion in Southeast Asia, providing strategic recommendations

lululemonOmni Channel Manager- Asia Pacific

Mar. 2021 - Jun. 2022Singapore Developed Omni Channel roadmap in Asia Pacific region & Future markets (India/Thailand). Spearheaded initiatives resulted in a substantial revenue increment and enhanced user-centric experience  Led mPoS rollout, "ship from store" initiatives, achieving incremental sale and optimized customer experiences  Set innovative initiatives focused on all-inclusive digital presence inline with the overall business strategy through Key Omni programs - Xstore, mPoS, SFS, BOPIS, Payments, Guest experience, Endless Aisle, RfiD, etc.  Simplified consumer touchpoints, optimized data collection and rolled out NPS program  Enhanced operational efficiencies by analysis and assessments of channel performance and then using these data-driven insights to coach Regional Retail Leaders and teams ensuring sync with company’s strategic roadmap  Effectively maintained relationships with key stakeholders to garner support and managed a team of Program managers across 12 diverse countries, aligning technology with marketing and digital initiatives to grow online and mobile capabilities

Levi Strauss & Co.Omni Channel Manager ( Business & Project), Asia, Middle East & Africa (AMA)

Jul. 2018 - Feb. 2021Singapore Designed end-to-end Digital Transformation program and set up digital commerce operations for 5 countries within 14 months with a cross-functional team of 85+ members  Managed P&L for SEA (Indonesia, Malaysia, Philippines & Singapore) Ecommerce (levi.com & Market places)  Regional product owner for Digital commerce and Omni Channel programs in Greater China & South East Asia  Driven Customer Experience with regional marketing team across different countries including projects like : Clustering (RFM), automated customer Journeys (SFMC), communication (emails, SMS, WhatsApp, etc), consumer feedbacks & NPS (Qualtrics)  Introduced CRM loyalty program for online customers across SEA markets  Worked with Regional & Country marketing teams to support Demand generation activities including driving of Organic and Inorganic traffic, campaign creation, Google analytics goals definition, SEM & SEO Strategy  Established & chaired multi member Digital Ops Centre of Excellence (CoE) based in Kuala Lumpur responsible for Campaign Management, Assortment, Pricing, and other Managed services & Tech support for South East Asia & Greater China  Developed Roadmaps, SOPs, mobilized talent and managed complex programs with multiple stakeholders to deliver best-in-class customer experience across all touchpoints

ASICS CorporationBusiness Project Manager – eCommerce & Omni Channel - India & SEA

Oct. 2017 - Jul. 2018Singapore Led end-to-end execution of 12 omni-channel e-commerce projects across SEA and India  Spearheaded integration of more than 20 applications including ERP, POS, CRM, Loyalty, Logistics, WMS, GTM, etc - with some requiring global level integration to ensure high customer experience  Delivered Go Live of eCommerce & Omni channel pioneer program within an aggressive timeline of 9 months for the SEA-India region

ITC InfotechPrincipal Business Consultant – Consumer Products Group (CPG)

May. 2013 - Oct. 2017Greater New York City AreaJoined ITC as a senior associate in their management consulting business post MBA and subsequently got promoted to principal consultant for CPG domain in April 2015  Engaged in various client assignments, with a special focus on Sales and Distribution space, driving large-scale transformation in organizations across India and the US  Understood the client’s business situation and issues, recommended creative solutions to meet their business needs and implemented the solutions while supporting the client to carry them out  Managed stakeholders at global, regional and country levels while delivering projects on budget and schedule Select Key Programs  Direct to Consumer Transformation Program, Sundial Brands (USA) - As the sole member on-site, led a team of 15-20 members for the end-to-end implementation of 3 e-commerce projects across organization’s digital properties on Magento platform - Successfully launched the digital properties within cost and timelines, developing vertical & horizontal digital application stack in a phased manner  Setting up Direct to Customers (D2C) Distribution Channel (E and M Commerce), ITC - Led a team of 15-30 members across multiple projects in succession to establish D2C distribution channels online and on mobile - Completed alpha & beta launch stages in a record time of 32 working days within 70% of estimated cost  Automating B2B CRM Trade Promotion Management, Ansell Healthcare (USA) - Conducted Business workshops, Designed & finalized the Business requirement & To-Be Process Documentation - Assisted technology team in creating technical design documentation and created test scenarios to develop detail test plan and test cases - Conducted training for the super users to run the test cases for UAT - Finalized the SOPs required to streamline the to-be business processes and finalized the Matrix dependency model for trade KPIs and the work flow for the data points associated with it

Matrix Business Services India Private LimitedAssistant General Manager

May. 2011 - Apr. 2012Mumbai Area, India• Regional head leading a team of 150 in West India with a P&L of ~ INR 50M

Matrix Business Services India Private LimitedBranch Manager

Dec. 2009 - May. 2010Mumbai Area, IndiaBranch head leading a team of 45 in Mumbai with a P&L of ~ INR 20M

Premier Insurance Brokers, Hong KongGeneral Manager

Jun. 2010 - Apr. 2011Hong Kong• Led the Life and Health Insurance Broking division handling a contract book size of US$450M

HDB Financial Services Ltd.Branch Manager

Jun. 2008 - Sep. 2009Lucknow Area, IndiaManaged sales, operations, credit and collection for Personal Loans, Mortgages, Asset Finance and Insurance and successfully created a loan book size of approx. Rs150 Million.

Fullerton India Credit Company Ltd.Branch Manager

Apr. 2007 - May. 2008Lucknow Area, IndiaManaged a team of 36 along with business development for Personal Loans, Mortgages, Asset Finance and Insurance, created a loan book size of approx. Rs100 Million.

GE Money Financial ServicesAsst. Manager

Oct. 2005 - Mar. 2007Lucknow Area, IndiaManaged a loan book size of approx. Rs80 Million and lead a team of 15.

Coca cola indiaSales executive

Dec. 2004 - Sep. 2005Kanpur Area, India•Handled territory of 15 distributors and 2200 retailers (Kanpur City & Upcountry) and an annual turnover of ~INR 80 million