Cristina Siscanu

Marketing Director @Kubeark

HubspotStrategic MarketingCustomer Data ManagementEvent ProducerCampaign ManagementTeam LeadershipInvestor RelationsBrand AnalyticsCRM managerCRM PlatformsDigital MarketingBrand ManagementBrand Marketing ManagerMarket Research💰 Investor & VC🔥 Startup FounderMarketing Director💸 MarketingCopywriterAdvisorPortfolio ManagerCommunications ManagerPR ManagerContent ManagerSEO Manager

As Marketing Director at Kubeark, I have successfully implemented new marketing strategies that increased the company's brand visibility and customer engagement. I have developed and led a high-performing marketing team, consistently achieving our targets and objectives. I also successfully managed significant marketing budgets, ensuring maximum return on investment. My innovative campaigns have not only boosted sales but also positioned Kubeark as a leader in its industry.

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Network Power<100 people

Roles

💰100%

Investor & VC

🔥100%

Startup Founder

💸100%

Marketing

Geos

🇷🇴100%

Romania

Work Background

KubearkProduct Marketing Director

Feb. 2024New York, United States · HybridI serve as Product Marketing Director for Kubeark, where I am responsible with building the company's marketing function from the ground up. I report directly to the CEO. Key responsibilities: - Lead the marketing department, connecting branding and strategic marketing with business goals and customer demands to grow the start-up Implemented multi-channel marketing strategies to improve product positioning and consumer engagement, focusing on digital transformation and automation Responsible for managing the company's marketing efforts, reporting directly to the CEO and managed investor relations Developed and executed demand-generation campaigns and strategic marketing shifts in positioning and messaging Increases industry exposure and establishes an effective online presence on social media and customer reference platforms. Kubeark's integrated enterprise orchestration platform empowers companies to embrace digital innovation through comprehensive automation, resource optimization, and business efficiency capabilities. By eliminating barriers between tools, teams, and processes, Kubeark provides holistic visibility, control, and collaboration and is reshaping the way enterprises handle the digital transformation process to achieve unparalleled success.

KubearkGlobal Brand & Comms Manager

Jan. 2023 - Jan. 2024New York, United States · Hybrid-Creating and implementing plans to increase market share -Commissioning or conducting market research -Overseeing market data analysis and evaluation -Developing pricing and budgeting strategies -Collaborating with cross-functional teams – from creative, IT, and production to product marketing and legal – to produce effective promotional materials -Coordinating with and managing agency partners -Creating marketing presentations for stakeholders -Obtaining necessary consent and providing final approval on all marketing collateral, products, and promotions -Developing schedules and maintaining deadlines

DRUID AIGlobal Marketing and Communications Director

Mar. 2021 - Dec. 2022Bucharest, Romania-Creating and implementing plans to increase market share -Commissioning or conducting market research -Overseeing market data analysis and evaluation -Developing pricing and budgeting strategies -Collaborating with cross-functional teams – from creative, IT, and production to product marketing and legal – to produce effective promotional materials -Coordinating with and managing agency partners -Creating marketing presentations for stakeholders -Obtaining necessary consent and providing final approval on all marketing collateral, products, and promotions -Developing schedules and maintaining deadlines

Moldova Film FestivalHead of Communications

Sep. 2019 - Aug. 2021Iasi County, RomaniaIn charge of the PR/ press/ social media/ photo/ video content/ online marketing department for the Moldova Film Festival. #CreativeArts #CreativeIndustry #FilmFestival

H.appyCitiesHead of Communications

Aug. 2019 - Mar. 2021Bucharest, RomaniaResponsibilities: - Podcasting with Radu Puchiu @ Cities On The Record - Create informative and interesting press releases, press kits, newsletters, and related marketing materials. - Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction. - Prepare detailed media activity reports. - Plan and manage the design, content, and production of all marketing materials. - Work with different marketing departments to generate new ideas and strategies. - Supervise projects to guarantee all content is publication-ready. - Create communication and marketing strategies for new products, launches, events, and promotions. - Lead the marketing and public relations staff. - Respond to communication-related issues in a timely manner. #Product Marketing, #Branding, #Marketing Management, #KeyWordResearch, #SocialMedia #Advertising, #CustomerEngagement, #Multitasking

TipliSEO Copywriter & Influencer Management

Oct. 2019 - Sep. 2020Prague, The Capital, Czech RepublicAs an SEO copywriter, I write copy that helps boost a website’s search engine rankings. I SEO copywriter create original content to support the specialist’s strategy and balance writing for search engines with writing for people, appealing to—and persuading—readers.

Emiral - Digital AgencyCommunications Specialist

Apr. 2019 - Sep. 2019Bucharest, Romania-Develop & implement the internal and external communication campaigns according to the client's needs. - Select the best communication channels to reach internal and external audiences, to support the delivery of the communication strategy. - Assess the opportunities for new communication programs, evaluate existing programs and make recommendations to ensure maximum impact. - Develop employer branding campaigns to support growth and retention. - Learn and implement Inbound Marketing for companies with Hubspot. Daily tasks - Identify, craft and convey internal key messages to engage the people from Emiral, to strengthen their pride and keep them informed. - Write creative content for internal and external communication campaigns. - Shape compelling stories & messages, adapt the right style and define the most performing channels to build, promote and protect Emiral image and reputation. - Manage media relations. Develop and deliver press releases to key media contacts to generate media coverage. Monitor local media and develop media coverage reports. - Offer support for external events (job fairs, industry events, university events, etc.). Also, my responsibilities include Account Management, SEO and Budgeting.

OgoogaCopywriter

Sep. 2017 - Mar. 2019RomaniaContent Writing, Link Building, SEO, SMM, SEM, PR, Wordpress, Blogging, CRM, Facebook Pages. As a Copywriter and Content Writer, I create original content for three appointed websites. Furthermore, I manage Twitter and Google+ accounts and an Italian Facebook Page (create content and campaigns, Facebook Ads, scheduling, posting and answering to comments). In addition, I am responsible for auditing the website and constantly improving the content. Also, I search for and contact newspapers and bloggers to build long-term partnerships with the scope of publishing of advertorials.

Libra Internet BankCustomer Relationship Manager

Jan. 2017 - Aug. 2017Bucharest, RomaniaMy job involved: searching for corporations interested in investing or being financed by Libra Internet Bank; doing follow-up to the already existing clients; sales; telemarketing; managing the clients' demands; financial analysis and other banking operations.

Ministry of Foreign Affairs of RomaniaIntern

Jul. 2015 - Sep. 2015Bucharest, RomaniaMy job implied: - writing elements of discourse for the officials about the Romanian community from the Republic of Cyprus with the purpose of adding and using them in a future official visit to this country. - researching the specific laws and aspects about the possibility of learning and teaching in the native languages of the immigrants, from countries such as Portugal, Ireland and The United Kingdom. - updating the operative sheets of the Romanian immigrant communities from The Kingdom of Danemark and The Republic of Cyprus.

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