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Work Background
Dubai MunicipalityBusiness Operations Manager
Jan. 2018Dubai• Orchestrated successful FOODWATCH DIGITAL PLATFORM project deliveries, collaborating with the food safety department. • Formulated and executed strategic plans, elevating operational efficiency and achieving organizational objectives within the management team. • Oversaw cross-functional departments, optimizing workflow and ensuring peak performance to meet project timelines. • Implemented impactful process and policy enhancements, resulting in a substantial increase in overall productivity. • Strategically built high-performing support teams through effective recruitment, placement, and delegation of tasks, fostering a culture of accountability and achievement. • Improved support service efficiency, particularly in IT and customer support enhancing overall operational effectiveness and coordination.
Abu Dhabi International Medical Services LLCBrand Manager | UAE
Jan. 2017 - Dec. 2017Dubai, United Arab Emirates• Developed and executed comprehensive brand strategies, positioning CurSil's brand effectively in the market. • Oversaw the end-to-end management of CurSil's brand campaigns, ensuring alignment with organizational goals. • Conducted market research and competitor analysis to identify trends and opportunities for CurSil's brand enhancement. • Collaborated with cross-functional teams to create impactful marketing materials, both digital and traditional. • Managed and maintained CurSil's brand integrity across all communication channels, fostering a cohesive brand identity. • Monitored key performance indicators and implemented data-driven adjustments to optimize CurSil's brand performance.
MAZRUI INTERNATIONALBrand Manager | UAE & Kuwait
Sep. 2013 - Dec. 2016Dubai , United Arab EmiratesDesignation Chronology: • Sept 2013 - Present : Brand Manager • Sept 2011 - August 2013 : Key Account Manager • Sept 2009 - August 2011 : Product Specialist Key Achievements: • Played a pivotal role in steering a team of pharmaceutical sales professional, thus conducted all aspects of training and performance reviews periodically to maintain a skilled and motivated team. • Achievement of 29.506 % increase in sales in 2014 over 2013 and 18.37% in 2015 over 2014. Key Responsibilities: • Planning and implementing DexSil Brand strategy, conceptualizing brand positioning exercises with a view to achieve targets and maximize profits. Incorporating strategic up-gradations and devising pricing strategies to capture virgin/competitor markets while ensuring customer loyalty. • Directing the development and implementation of budget and long term financial plans to achieve the product category's volume, profit and spending objectives. • Spearheading the whole gamut of promotional activities with a view to ensure adequate penetration, market share, growth and performance. • Ensuring top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities, overseeing execution of brand strategies by coordinating with various departments to ensure smooth workflow. • Assuming responsibility for replacing the information by arranging authorized distributor team meetings in UAE & Kuwait for seamless functioning of activities leading to optimal growth chart of the organization. • Researching current market scenario, conducting competitive analysis, capturing new business opportunities, thus analyzing, preparing forecast reports and submitting the same to the senior management for further decision making.
MAZRUI INTERNATIONALKey Account Manager | UAE
Sep. 2011 - Aug. 2013Dubai , United Arab EmiratesKey Achievements: • Achievement of 25.57% increase in sales in 2012 over 2011 and 8 % in 2013 over 2012 Key Responsibilities: • Recognized potential/new customers, consolidated existing clients, ensured higher sales and superior customer service to consistently chart out strategic long term goals and objectives with corresponding milestones. • Instrumental in securing customer segments and accordingly reported on all the significant changes in the market to ascertain smooth functioning of the operation in an efficient and effective manner. • Analyzed customers in UAE in accordance with potential development, trade margins, sales revenues and average revenues for B+Pharma, simultaneously designed and implemented corresponding plans for measures encompassing Ex. BinSina P.G., Marina P.G., United P.G, Life health care P.G., SuperCare P.G., Aster P.G., Boots P.G.,., Al Ain P.G. and Al Manarah P.G. • Handled key accounts and identified their requirements in view of market trends. Recommended options for optimizing resources, securing orders and ensuring all products adhere to client specifications. • Actively involved in the development of a strategic customer processing concept and the annual business plan to accomplish sales and earnings targets to enhance organizational profitability. • Formulated action plan to expand the business, thus developed and implemented pricing policy, whilst ensuring strict adherence to organizational policies and procedures. • Stayed updated with competitor initiatives and market trends to formulate long/ short term sales strategies for enhancing company revenues.
MAZRUI INTERNATIONALProduct Specialist | UAE
Sep. 2009 - Aug. 2011Dubai , United Arab EmiratesKey Achievements: • Professionally represented the company at trade association meetings to promote product and company (Ex.Arab Health congress - Dubai, U.A.E.). • Achievement of 217.04 % increase in sales in 2010 over 2009 (Launching year) and 26.30% in 2011 over 2010 Key Responsibilities: • Served as a cardinal link between the B+Pharma and healthcare professionals (Orthopedics) by maintaining efficient business relations with various customers to help them recognize cases where they can prescribe, dispense and use DexSil products for the benefit of their customers . • Deliberately increased the awareness of DexSil products by means of constant learning and sharing of latest information for Healthcare providers; established pricing strategy and monitored gross profits to achieve product revenue budget whilst bringing down sales cycle significantly to secure/close deals. • Ascertained achievement of pre-determined targets in compliance with company values and beliefs, simultaneously designed sales and marketing plans as well as assumed responsibility for utilizing territory, product and competitor knowledge for better functioning. • Lend a helping hand to the Direct Manager in formulating effective business plans for the assigned area through sharing knowledge and experience gained in the assigned field. • Kept records of customer interactions and transactions, recorded details of inquiries, complaints and comments, as well as actions taken to cater the same. • Projected monthly targets, prepared action plans/ schedules and formulated initiatives to achieve the targets and accordingly provided requisite sales reports to the upper management to keep them abreast of all sales initiatives. • Stayed attuned to latest scientific advancements, analyzed potential markets along with preparing various reports for the Product Manager and accordingly submitted recommendations for product development.
NMC Trading | Pfizer Ind. Line - OTCMedical Representative | Dubai
Aug. 2007 - Aug. 2009Dubai , United Arab EmitaresKey Responsibilities: • Instrumental in developing and managing a territory with the goal of maximizing sales of the product named PONSTAN FORTE; thus conducted regular field visits across all regions to gauge effectiveness of own promotions and also to evaluate competitor activities. • Generated proposals, prepared sales quotations, planned customer meetings and demonstrated capabilities on assigned products in assigned territories. • Arranged appointments with doctors (Orthopedics, Gynecologists & Dentists) along with hospital consultants and pharmacists, made customized presentations on company products and responded to client inquiries, to ensure high client satisfaction. • Interacted with clients, provided them accurate information pertaining to characteristics and clinical studies conducted on the drug and negotiated sales deals with them. • Worked closely with team managers to devise plans for approaching contacts and created effective business plans for enhancing sales in the area. • Remained abreast with the latest clinical data supplied by the company and interpreted, presented and discussed this data with health professionals during presentations.
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