Natalia Weissman - Founder, Head of Product, Small Wonder Digital Agency

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Network Power<100 people

Roles

🔥50%

Startup Founder

💸50%

Marketing

✔️50%

Geos

🇭🇺50%

Hungary

🇺🇸50%

United States

Work Background

SMALL WONDER DIGITAL,Chief Executive Officer and Founder

Jan. 2015Miami, Florida, United States

SMALL WONDER DIGITAL,Founder

Jan. 2015Miami, Florida, United StatesOver the past 15 years, I have played a crucial role in launching cutting-edge digital products in technology-driven environments, working closely with both startup ventures and established corporations. My expertise lies in building highly efficient technology teams that navigate organizations through the complexities of digital transformation. This includes a comprehensive oversight of the entire product development lifecycle, strategy formulation, and investor relations. With a solid foundation in product development and architecture, UX/UI engineering, and AGILE SCRUM teams, I have led sizable teams of over 30+ in the fields of engineering, design, and project management for the past decade. My unwavering commitment extends beyond expanding agency sales; it also encompasses a steadfast focus on achieving projected financial outcomes and ensuring exceptional customer experiences. My strategic approach involves identifying key opportunities for clients by assessing their existing technical infrastructure and aligning it with industry best practices, skillfully guiding organizations toward financial success and user growth. My track record includes overseeing company operations and accomplishing significant milestones such as successful product launches, substantial customer growth, and revenue expansion. Furthermore, I actively collaborate with company founders, providing support for investor presentations and closely working with clients' external engineering, design, and marketing teams to ensure seamless alignment with the company's key performance indicators (KPIs). Throughout my career, I have been instrumental in introducing innovative methodologies and pioneering digital product concepts in the market. This involves collaborative work with clients to shape operational budgets, develop market roadmaps, and establish performance metrics tailored to their unique needs and objectives.

The HuntCo-Founder

Jan. 2020 - Dec. 2022● Oversee, recruit and build engineering team to build suite of AR products/software using (Machine Learning, Computer Vision and Blockchain. ● Create an organized product roadmap aligned with high-level OKRs for tech stack and product build ● Identify breakthrough features and product innovations based on insights from quantitative and qualitative research, market analysis and experimentation ● Lead product development from ideation to kick off included execution of UI/UX design, database architecture SCHEMA with CTO, technical roadmaps and launch to market strategy. ● Provide clear vision and scope documentation, workflows, detailed business requirements, use cases and other materials as needed to support infrastructure ● Established partnerships for venture/ sales growth and deep relationships with C-Suite executives, brand owners and talent ● Co-Led fundraising & strategy and continued development of investor relationships Hunt’s product developed and accomplishments 1. The Hunt was the first to market the ability to import your NFT using metamask and display in AR 2. The Hunt was the first to combine the multi functional experience of having an NFT AR display with AR capable merchandise using Computer Vision in an interactive marketplace. 3. Created on chain and off chain virtual AR display and trading cards that can be traded or sold using in-app purchases 4. Developed markerless 4K Augmented Reality video display using computer vision

Greenroks Chief Creative Officer

Jan. 2014 - Jan. 2016

Market America / SHOP.COMDigital & Brand Manager For Loren Ridinger Brands

Jan. 2010 - Nov. 2012* Manage and coordinating campaigns and project activities with a digital focus as part of the overall marketing strategy for all Loren Ridinger brands and assist with Shop.com/ Market America company. * Development and management of Lorensworld.com site, Loren's personal site ranked as top women's site for women by Forbes.com * Co developed and executed marketing plans, strategies and social campaigns tied to Motives Cosmetics, Loren's World, Loren Jewels, Loren jewels for HSN, and Market American bi-annual distributor convention. Campaigns included print, blogger seminars, tv press and management of social media campaigns on all platforms for over 6 brands. * Built and executed digital marketing campaigns and plans that included display media, site creation of SEO and SEM, newsletter and social campaigns. * Associate lead for PR consumer products and merchandising/e-commerce division for all Loren Ridinger and Market America brands, securing press placements for specific product lines in major national and international publications, tv and online sites. * Interact with celebrities/talent to create unique digital assets for all Loren Ridinger brands and part-time Market America brands. * Analyzed social media performance quantitatively and qualitatively to assess value, redefine strategy and monetize social media efforts