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United Arab Emirates
Work Background
Advisia GroupPartner - Strategy
Nov. 2023Singapore
decisionAsia - Market Strategy ConsultingPartner
May. 2013SingaporeWe are an Asia focus boutique consulting firm, who helps multinational and regional companies to understand the new and existing market place and its consumers.
We have worked of not less than 100 projects in the past 5 years, focusing on Southeast Asian business, with global and regional companies, as well as global consulting partners. Our Services:
Consulting:
- Go-to-market, growth strategy and marketing strategy
- Digital leadership: business transformation & big data analytics Project sectors: - Automotive and Transportation
- FMCG
- Electronics and Consumer Electronics
- Hospitality Visit us: http://www.decision-asia.com
Solidiance Asia PacificPrincipal
Dec. 2009 - Apr. 2013Singapore & IndonesiaPrincipal - Management Consulting, Market Entry Strategy, Growth Strategy Solidiance is a marketing and innovation strategy consulting firm with 6 offices in Asia, that delivers practical solutions to clients seeking unique ways to expand competitive advantage and grow their profitability. Led the Indonesia office operation including the team of multi-nations consultants for any consulting projects in Indonesia, helping clients in their business strategy development, market entry and market sizing, channel development, and business assessment/due diligence, with clients from various industries; chemical, automotive, automation, telecommunication and heavy industry.
HSBCCorporate Branding AVP
Nov. 2007 - Dec. 2009Greater Jakarta Area, IndonesiaCorporate marketing strategy and corporate branding for HSBC Indonesia; with several project base banking product(s) marketing and branding.
American StandardHead of Marketing (Bath & Kitchen)
Oct. 2005 - Nov. 2007Greater Jakarta Area, IndonesiaLed the team of marketing and sales to plan and achieve sales and marketing activities to include brand management, new product launches/development, demand planning, showroom sales performance, managing dealers, trade activities, and after sales service.
MarsMarketing Manager (Pet Care business)
Nov. 2003 - Oct. 2005Franchise/Marketing Manager for Mars Pet care business in Indonesia (Pedigree, Cesar and Whiskas brands)
FCB GlobalStrategic Planning Manager
Oct. 2001 - Oct. 2003Led the strategic planning unit of FCB Indonesia, supporting the account management team in developing brand strategy using in house research and other research data. Report to General Manager.
Euromonitor InternationalCountry Analyst for ASEAN
Feb. 2000 - Sep. 2001Project base analyst for Euromonitor projects in Indonesia
MullenLowe GroupSenior Account Executive
Jan. 1997 - Jul. 1999Account management for Unliver personal care (Axe and Rexona), Bank Bukopin, Nestle confectionery - marketing and advertising activities.
Canon Southeast AsiaMarketing Analyst (Indonesia)
Jul. 1995 - Dec. 1996Greater Jakarta Area, Indonesia
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