Pick&Craft (e-commerce)Project & Category Manager / Co-owner
Jun. 2015 - Oct. 2018Sopot, Pomeranian District, Poland• Managing the end-to-end project of launching and developing an e-commerce store, including strategy creation, execution, and ongoing optimization.
• Conducting detailed market analysis (competitors, customers, prices, requirements) to identify trends and opportunities, forming the basis for product portfolio development and business strategy.
• Selecting and managing product categories based on market demand, customer preferences, and profitability analysis.
• Creating and implementing a business plan with clear sales targets and forecasts.
• Developing and executing a marketing plan, including SEO, SEM, and Social Media activities (Facebook Ads, Instagram).
• Coordinating partnerships with external stakeholders, such as producers, distributors, SEO/SEM agencies, logistics providers, and payment system providers.
• Optimizing costs and improving performance by analyzing financial results, sales structure, and digital marketing trends.
• Utilizing tools like Google Analytics, Google Search Console, Senuto, Semstorm, and HotJar to monitor, optimize, and enhance website performance and marketing activities. Successes and Achievements:
• Launching an e-commerce store from scratch, achieving a TOP7 position in its industry within two years.
• Building and optimizing a competitive product portfolio, driving customer satisfaction and revenue growth.
• Streamlining operational processes to ensure efficiency in logistics, payments, and supplier management.