Natalia Feshakova - Head of Product, Incomlend

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Work Background

Digital Strategy AdvisorsConsultant Digital Transformation/Innovation

Jan. 2023Singapore

IncomlendHead of Product

Jan. 2022 - Dec. 2023Singapore · Hybrid- Reported directly to CEO and led the company’s digital transformation - Run delivery of Structured Solutions products covering Supply Chain Finance, Receivables, and Inventory Finance - Managed the global product team and led the global engineering team as an Agile Project Manager - Defined the product vision, value propositions, roadmap, and go-to-market strategy based on the market analysis. - Conducted new product development and led digitalization and modernization of current product offerings considering evolving market trends and client requirements - Established SDLC-compliant processes and best practices across IT and Product Departments - Conceptualized and implemented Incomlend's first Digital Marketing platform to acquire customers. Collaborated with the marketing team to execute the first campaign, driving channel leads, pipeline, and deal progression - Designed a smooth digital client onboarding process, reducing onboarding time by 70% - Led a Business Transformation plan driving change management in several departments: Operations, Compliance, Origination/Sales, Risks, Marketing, IT. The goal was to establish a new business strategy for APAC, Middle East, and European regions

MonetaGoHead of Strategy & Sales Director, APAC

Jan. 2020 - Dec. 2022Singapore · Hybrid- Developed and executed a go-to-market strategy, utilizing internal and external sources to identify new partners and channels. Established short- and long-term partnership goals with different stakeholders across the APAC region: banks, government bodies (MAS and IMDA), other FinTechs, and trade finance data providers - Conducted market and product research to uncover new opportunities for growth - Collaborated with the product and engineering teams to define business requirements and specifications including conceptual and detail design for new initiatives and product extension - Led multiple successful applications for government grants, RFPs, tenders, and FinTech awards. - Assisted with the launch of the Singapore office and played a pivotal role in growing and training the team from 2 to 10 people.

R3Trade Finance & Supply Chain Finance Lead, APAC

Jan. 2018 - Dec. 2020Singapore- Led the global sales strategy for enterprise blockchain solutions targeting the trade finance and supply chain finance industry, with the goal of addressing the global trade finance gap. - Owned a global pipeline of over 200 clients with projected revenues of $3 million - Provided internal and external product advocacy through active participation at industry forums, conferences, working groups and media communications

INSEADMBA Candidate (Student)

Jan. 2017 - Dec. 2018Singapore · On-site

CREDIT AGRICOLE CORPORATE & INVESTEMENT BANKSenior Change Management Consultant

Jan. 2013 - Dec. 2016Région de Paris, FranceChange management and process improvement • Oversaw change management of IT support processes and strategy • Initiated new model of team support process and defined new KPIs; Change management and new Processes led to 30% decrease in number of IT incidents; New Processes Improved IT response time and quality by 50%, reduced issue backlog by 70% Leadership and team work • Convinced management of the client to roll out a new business process (change management project) across entire organization (following a successful pilot in 1 department) • During the change management project trained over 100 IT staff in order to ensure smooth transition to the improved business process • Oversaw Global IT department performance during implementation stage of change management project, pioneered weekly monitoring of KPIs • Managed a team of 3 customer support analysts solving technical and business related implementation problems in real-time. Followed up on problems assigning to the IT project team members or escalating if appropriate Project management • Oversaw a smooth roll out of a 1.5-year project for a client managing daily interactions with diverse client teams (approx. 50 interested parties). • Performed all project management activities for the change management project: Plan project, identify key resources and stakeholders, drive project milestones, coordinate and attend project kickoff and training meetings, lead weekly client meetings, provide updates to internal and external stakeholders, develop and maintain client relationships, document outcomes, etc. • Managed client expectations and needs related to the project and resolved conflicts between competing departments of the client

SOCIETE GENERALE CORPORATE & INVESTEMENT BANKProject Manager for Credit Risk applications

Jan. 2012 - Dec. 2013Région de Paris, FranceAssigned via Altran Consulting Group (French Consulting company employing 25,000 people worldwide) Project management & Change management: • Was responsible for the management of the entire project lifecycle from definition/scope through implementation of the credit risk application; the final application is used by 2,000 credit analysts worldwide. Leadership: • As a Project Manager coordinated a small internal off-shore team of 4 in Bangalore, including integration engineers, solution architects to implement Credit Risk software at client sites; led process to implement new functionalities and bug fixes - Project Management - 60% of total activity, - Leadership - 30%, - Change Management - 10%.

CREDIT AGRICOLE SABusiness Analyst & Developer for Credit Risk Reports Data Quality Control applications

Jan. 2011 - Dec. 2012Région de Paris, FranceProject management: • Managed a project of conception and design Credit Risk data control application lowering processing time by 80% - Project Management & business analysis - 90% of total activity, - Change Management - 10%.

AXA France ServicesBusiness Data Analyst - Client Referential

Jan. 2009 - Dec. 2011Région de Paris, France · On-siteSpecialized in transforming complex data sets into actionable insights to drive strategic decision-making: - Data Analysis: Extracted, transformed, and interpreted Client Referential data, aiding cross-functional teams in understanding business needs and providing data-driven solutions. Utilized statistical tools to identify trends and generate reports. - Data Visualization: Queried (via SQL) the Client Referential Database to create intuitive dashboards and visualizations for effective stakeholder communication. - Customer Support: Responded to client complaints and application issues, reducing the issue backlog from 300 to 5-10 within 2 months. - Leadership: Supervised an offshore team of 10+ software developers in Vietnam. Tools & Skills: Data Analysis & Modeling, COBOL, SQL, Client Referential

THALES Air SystemsData Engineer

Jan. 2009 - Dec. 2009Toulouse , FRANCE · On-siteDesigned and implemented an AI-driven predictive algorithm for Air Traffic Regulation in Australia: Data Cleaning: - Gathered and cleaned aircraft flight reports (300 flights including detailed coordinates and other physical parameters). - Prepared, transformed, and tagged the data to ensure accuracy and reliability. Data Analysis: - Used statistical methods to interpret data and identify trends. - Built an AI model to predict aircraft positions using live flight report data and adjusted the trajectory calculation algorithm in real-time. Implementation: - Developed the new predictive algorithm in Java and integrated it with the existing flight surveillance system. Visualization: - Created 3D visualizations of real flight data and compared them to algorithm predictions for showcasing to top management. Tools & Skills: Java, SQL, MS Excel