Carolina Filinich

Senior Product Manager @Retail Compass

PeruCMO💼 C-level Executive

As a Senior Product Manager with 18 years of experience, I have spearheaded numerous digital strategy projects across retail, export, and financial sectors, particularly enhancing digital commerce and customer engagement. Holding an MA in Development Project Management and extensive expertise in Agile methodologies, I excel in leading high-performance, interdisciplinary teams to innovate and optimize business processes. At Retail Compass in Chile, I successfully managed the strategy and roadmap for new apps, improving user satisfaction and operational efficiencies. During my tenure as Head of Innovation and e-commerce at Supermercados Peruanos, I led scrum teams to launch the first online stores, achieving 400% increase in orders and significantly increase enhancing the customer shopping experience through strategic omni channel initiatives. My strategic vision is complemented by a robust commitment to customer-centered innovation, making me a proficient leader in conceptualizing and executing projects that align with corporate goals and enhance competitive advantage in the market.

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Work Background

RetailCompassProduct Manager RetailCompass

Jan. 2022

Conversa Digital CommunicationConsultant in Digital Transformation and New Technologies

Apr. 2020 - Aug. 2023Lima, PeruCommunication and Digital Marketing Company. Analysis and optimization of processes and teams, creation of specialized teams, identification and reduction of gaps between IT and business teams, identification of sectors and new technologies according to business requirements, analysis of impacts on productivity and profitability. Advice and training in agile methodologies and Design Thinking.

Impulsa Perú NegociosEcommerce Director

Dec. 2007 - Jul. 2012Lima, PerúTasked with designing and implementing the B2B ecommerce business model. Led search and acquisition of new customers, purchasing representation for different US, EU, and Canadeian retail garment companies, product development, and textile production management of Peruvian manufacturing service providers.

eCommerce InstituteProgram Director "Acelera x 10"

Jun. 2021 - Mar. 2022Lima, Peru

VTEXSales Director VTEX Peru

Nov. 2020 - Apr. 2021Lima, Peru

Supermercados Peruanos S.A.Head of Innovation

May. 2017 - Nov. 2019Provincia de Lima, PeruThe second largest supermarket and hypermarket chain in Peru. Company of the Intercorp Group, owner of several supermarket chains. Leadership of Scrum teams for design, development and implementation of prototypes, products and services using agile methodologies, design and development of omnichannel strategies.

Supermercados Peruanos S.A.Head of ECommerce

Jun. 2015 - May. 2017Tasked with building the company’s first online store and all fulfillment processes with no blueprint to follow. Created a multi-disciplinary team; used Agile Scrum and Kanban methodologies to develop and launch two virtual stores (PlazaVea.com.pe, Vivanda.com.pe) and five ecommerce distribution centers.

Supermercados Peruanos S.A.Product Manager (Buyer)

Jul. 2012 - Dec. 2014Managed baby/childcare product assortment; purchased samples, studied exhibitions in New York, and negotiated with local/international manufacturing agents and suppliers in Peru, India and China. Monitored sales and inventory control.

Banco de Crédito BCPECommerce Project Manager

Dec. 2001 - Sep. 2005Lima, PerúLeading bank of the financial sector. Content administration and management of the commercial section of the bank's website. Use of electronic tools for the promotion and sale of financial products. Strategic plans prepared and incorporated for the placement of credit cards, mortgage loans and effective loans.

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