Kristen Ehlers

Sr. Director, Creative advertising strategy and planning @NBCuniversal

Influencer Marketing ManagerDigital Ads ManagerMarketing Director💸 MarketingCreative ProducerCopywriterBrand Marketing ManagerContent Manager

Kristen Ehlers, as the Senior Director, Creative Advertising Strategy and Planning at NBCUniversal, is responsible for the oversight and execution of strategic advertising campaigns. She spearheads the development of innovative marketing strategies to promote NBCUniversal's diverse portfolio of brands and programs. Ehlers leads a team that collaborates cross-functionally to ensure the successful planning, development, and implementation of creative advertising initiatives. Her role is pivotal in enhancing brand visibility, driving audience engagement, and ultimately contributing to revenue growth. Her expertise in strategic planning, creative direction, and project management makes her instrumental in shaping NBCUniversal's advertising landscape.

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Work Background

NBCUniversalSr. Director, Creative Strategy & Planning

Mar. 2021 - Jan. 2024Los Angeles, California, United StatesSpearheaded the creation of original digital creative and experiences for paid media and multi-platform partners to develop comprehensive advertising strategies and media plans to support show marketing objectives and drive brand growth for all NBC Primetime and Late Night shows Leveraged data-driven insights and analytics to evaluate campaign performance and optimize advertising strategies for maximum ROI Managed the development of creative briefs (RFPs) for both internal and external agencies, orchestrating dynamic brainstorming sessions to fuel inventive projects spanning copywriting, promo scripts, influencer collaborations, interactive digital advertising experiences, and consumer engagement materials Fostered collaborative relationships across diverse teams, including media, brand strategy, stakeholders, creative agencies, third-party vendors, sales, press, and distribution partners, fostering a cohesive environment for seamless campaign design and execution Maintained a proactive approach to industry trends, emerging technologies, and best practices, integrating cutting-edge insights into advertising strategies to consistently drive innovation and maintain competitive advantage Partnered closely with creative teams to conceptualize and develop compelling ad creatives, messaging, and visually striking assets meticulously aligned with brand identity and campaign objectives

NBCUniversalSr. Director, Digital Project Management

Feb. 2016 - Mar. 2021Greater Los Angeles AreaThe head of the Digital Project Management creative department and employees were responsible for executing advertising creative for all digital media to promote NBC shows on multiple digital platforms. Titles: The Voice, This is Us, Chicago’s Franchise, The Good Place, Law & Order Franchise, America’s Got Talent, Golden Globes, and many more. Spearheaded the creation and execution process for paid media and owned and operated deliverables, ensuring seamless delivery from inception to launch Effectively managed 50-100 projects annually, overseeing their progress while adhering to scope, schedule, and budgetary constraints Led cross-functional teams, fostering collaboration among members from diverse departments, including media, programming, third-party agencies, legal, marketing, and finance Implemented industry-leading project management methodologies and tools, resulting in heightened project efficiency and streamlined workflows Proactively identified and addressed project risks and issues, minimizing their impact on project outcomes and ensuring smooth delivery. Presented key findings to stakeholders, encouraging collaborative efforts and alignment across departments to achieve project objectives Managed the recruitment process for staff, freelancers, and external agencies, fostering an inclusive team culture and providing day-to-day guidance and support

NBCUniversalSr. Manager, Digital Project Manager

May. 2012 - Mar. 2016Los Angeles, California, United States · On-siteExecuted digital advertising campaigns to promote NBC shows on multiple digital platforms. Titles: The Voice, This is Us, Chicago’s Franchise, The Good Place, Law & Order Franchise, America’s Got Talent, Golden Globes and many more... Lead creation and delivery of show assets for paid media, including digital display (rich and standard media), video, OTT/CTV, digital OOH, print, radio, experiential, cross-company departments, and third-party vendors Developed timelines and SOWs for all projects, implemented all production jobs with the creative team, and worked directly with designers, writers, and producers Initiated and attended all meetings, brainstorming sessions, and other internal and external meetings Supported the SVP President of Creative with other internal initiatives for the company’s network and studio

NBC Universal- Entertainment PublicityIntern

Aug. 2002 - Dec. 2002Help compile daily clippings, press releases, wrote actor bios, covered on site interviews with tv outlets and publications. Assisted back stage with press relations during the 2002 Golden Globes Assisted PR Reps as the actor to press liaison during the 2002 NBC Primetime upfront and press tour.

The Walt Disney CompanyAssoc. Advertising Account Manager (Contractor) with ABC, ABC News, ABC Family

Nov. 2010 - Dec. 2011Greater Seattle AreaManaged relationships with media agencies, clients, and internal technology departments to manage digital media campaigns and sponsorship packages across the ABC, ABC News, and ABC Family websites Collaborated with planners on RFPs, offered pre-sales support and master spec documents Worked directly with clients and agencies to set timelines/deadlines for asset delivery Worked directly in ad serving systems - DFP/Dart, Freewheel, VAST, and 3rd party reporting vendors to set up campaigns to bring advertising assets to market Analyze data to ensure campaigns were delivered in full against set KPIs to drive the client's ROI goals

CBS RadioActivation Coordinator

Mar. 2008 - Jun. 2010Worked with agencies and clients to build and execute promotional programs and campaigns up to $7 million dollars across the CBS Radio markets including over 100 stations, station websites, and last.fm. Participated in strategic marketing brainstorms/RFPs to create unique multi-platform campaigns for Fortune 500 companies integrating digital elements, on-air programming, and talent Shepard the creation and artistic direction of collateral materials: layout of campaign websites, web banners, commercial copy, promotional materials, and on-site events Managed timelines, budgets, billing, and legal agreements between all parties involved in promotions and partnerships Served as the liaison for pre and post-sales between CBS, local stations, CBS Digital, Last.fm, creative services, the client, the agencies, the strategic team, and the VP of Sales. Executed national branding and marketing campaigns for Hayneedle.com, Live Nation, Yellowpages.com, NBC, Spike TV, Bank of America, Sears Optical, Kohl's, Geico, Nokia, AT& T Mobile, Lei Jeans, Walmart, A&E Network, MLB Network, Las Vegas Tourism, Phillies Norelco and more Manage client and agency expectations through timelines, organization, and client relations Write commercial copy, artist newsletters, marketing white sheets, campaign recap presentations, deal with legal, traffic marketing elements to stations, databases, budgets, artist and winner relations

CBS RadioNational Promotions Director

Mar. 2005 - Mar. 2008Helped coordinate and run station concerts, artists' meet and greets, and artist special appearances/promotions (example: Party Plane to See Boys Like Girls in Chicago) Executed integrated marketing, NTR, and branding programs for National Clients and The Altitude Group for the Seattle cluster Cold called, managed accounts, sold commercial inventory, multi-layer NTR integrated sponsorships to Verizon Wireless, Macy's, T-Mobile, and Proctor & Gamble as well as on-air, online and text messaging promotions directly to clients and agencies CBS Radio Corporate to Cluster text messaging platform launch liaison Created and designed station on-sheets, station/market/sales PowerPoint presentations, and media kits that included market research and Arbitron ratings

House of BluesOnline Marketing Intern

Aug. 2003 - Dec. 2003Handled fulfillment for on-line contesting Created databases of fan run artist websites and contacted them for cross promotion with HOB. Maintained the tape library Created tour recap booklets ranging in PR efforts to ticket sales.

Days of Our LivesProduction Intern

Jan. 2003 - Jun. 2003Assisted with producer to actor communication Dealt with actor paperwork and SAG paperwork Assisted in the directors/producers command center Gave tours of the studio to fans

Clear Channel Communications- San DiegoPromotions Coordinator

May. 2001 - Aug. 2002Coordinated on-site promotions with clients Coordinated on-air contest Updated the contest website using HTML Was in charge of training and scheduling interns Worked on-site events interacting with station listeners and clients

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