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United Arab Emirates
Work Background
Performance Marketing Specialist
Advertium Technologies CO. L.L.CPerformance Marketing Specialist
Jun. 2023Dubai, United Arab Emirates · On-siteDynamic and creative Performance Marketing Specialist with extensive experience in affiliate marketing, search arbitrage, and e-commerce marketing. Proven track record of developing and implementing effective marketing strategies to maximize ROI and drive business growth. Proficient in managing high-budget campaigns across multiple platforms and leveraging data to optimize marketing efforts and user experience.
Social Media Marketing Specialist
SEVA ExperienceSocial Media Marketing Specialist
May. 2022 - Sep. 2023Dubai, United Arab EmiratesKey Responsibilities: To ensure business growth, managing all SEVA Experience, SEVA Table, and SEVA Stories social media marketing. Everything from the website journey to landing pages was built and strategized from the ground up. Participate in meetings with client base, employees, and senior management to identify/resolve complicated challenges and come up with creative solutions. Work with a motivated team to test, maintain, and improve features. Create and deliver executive management progress reports. Examine all of the metrics associated with ad campaigns by auditing the Facebook Ads Account. • Creating the structure for online ads and the department • Optimizing the ads • Creating, managing, and regular brainstorming sessions with the team to increase sales • Suggesting and studying ad budgeting • Analyzing ads data • Analyzing inventory and choosing the right promotions • Building weekly & monthly metic reports • Working with social media team, front desk & sales teams to learn our clientele and offerings • Suggesting new software & programs to help support the growth • Analyzing competitive market • Own the creation, launch, and reporting of all ad campaigns • Report on ad campaign performance and make recommendations on how to better • Use paid ads to reach team goals • Work with our social media accounts to align with the ads—suggest & help to create a calendar of posts/content • Create an efficient marketing strategy plan and execute it accordingly • Execute social media plans, SEO/SEM strategies, and display advertising campaigns • Report and assess all KPIs and ROI • Identify new trends on the market and be up to date with new marketing strategies • Be creative and innovative while growing the company's awareness and sales • Optimize the user experience and identify how to optimize user funnels • Evaluate end-to-end customer experience with analytical ability • Help build an offshore team to grow
Media Buyer
Eleyae Systems, LLCMedia Buyer
Feb. 2022 - May. 2022Culver City, California, United StatesKey Responsibilities: In my current role, I administer overall social media advertisements to ensure business growth. By participating in meetings with key clients, staff, and senior management, I identify/resolve complex issues and devise innovative solutions. I test, maintain, and improve features by coordinating with energetic staff. one of my key responsibility is to prepare and deliver progress reports to the executive management. For examining all of the metrics involved in ad campaigns, I conduct auditing of the Facebook Ads Account. Here are a few of my most recent achievements: • Recognised for social media campaigns for E-Commerce Clients across the US and Canada with a budget of $1,30,000 per month. • Elevated brand awareness and reach by analyzing and optimizing ad campaigns and programs. • Ensured compliance with standard procedures by auditing Facebook Ads Accounts. • Achieved maximum ROI by growing, managing, and engaging the community. • Generated 5X ROAS through strategic FB Advertisements for E-commerce clients.
Social Media Marketing Manager
GoWebbo & Co.Social Media Marketing Manager
Dec. 2018 - Jan. 2022Kolkata Area, IndiaKey Responsibilities: As a Social Media Marketing Manager, I delivered exceptional performance in creating and executing social media marketing strategies to ensure business and sales growth. Leveraging my skills, I managed various marketing projects from inception to completion. In this role, I oversaw Facebook, Instagram, Google Ads, and YouTube Ads for 110+ US Projects. On a daily basis, I performed budget analysis and generated leads to achieve desired results. I established lead nurturing strategies in accordance with standard procedures. By collaborating with the creative designing team, I executed creative analysis and shared recommendations based on data from advertisements. Likewise, I performed any changes to websites or Funnels that used CSS codes by coordinating with the development team. Additionally, I led the successful management of three projects simultaneously while enhancing my skills in performing SEO. A small selection of my key projects and accomplishments includes… • Accomplished organisational goals by overseeing Facebook, Instagram, Google Ads, and YouTube Ads for 110+ US Projects. • Promoted from Fresher to Executive in less than a year, and elevated to Social Media Manager in the second year after completing over 70 US and Canadian projects. • Devised the emails and SMS follow-up strategy for the leads, received through marketing in conjunction with the content writing team. • Developed landing pages for advertisements, created sales funnels in Clickfunnels, and integrated funnels to the CRM software for clients to receive all of the lead details smoothly using Zapier and LeadOwl.
Accounting Assistant
Puja MarketingAccounting Assistant
Mar. 2017 - Dec. 2018Kolkata Area, IndiaKey Responsibilities: While serving at Puja Marketing, I devised and deployed robust plans to facilitate the executive in the management of various accounts. By communicating with clients, I resolved issues and improved customer satisfaction. During this tenure, I performed multiple tasks, including filing, data entry, answering phones, mail processing. I was chosen to execute effective strategies to update and maintain procedural documentation and FIFO. Trusted by the management for delivering exceptional support to the accounting department with managing expense reports and reimbursements, as well as entering financial transactions into our internal systems and reconciling invoices. Moreover, I provided support with audits, fact checks, and the resolution of issues. By utilizing my excellent office management skills, I oversaw and streamlined various office activities including filing, data entry, answering phones, and processing mail. Some of my most noteworthy successes include… • Ensured excellent management and strengthening of client and vendor relations by engaging via phone, email, and in-person. • Led processing of transactions and issued checks as well as updated ledgers and budgets.

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