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Work Background
Alshaya GroupBrand Manager
Jan. 2018 - Feb. 2024Kuveyt-Forecasting inventory needs and product collection for 65+ stores for maintain $35M+ revenue.
-Calculating the profitability of sales, option and units requirements from intake plans by department
-Responsible for the accurate procurement and management of stock in order to maximize sales and profitability thru host brand & other sources.
-Manage the range and option planning process in conjunction with the host brand
-Working with 3rd party procurement besides host brand to maintain range& option requirement for Middle East market.
-Developing buying strategy based on market trends and consumer feedback/sales analysis
-Competition research within the market
-Managing pricing structure
-Managing communication with other departments especially Logistics department ( forecasting volumes for DC's space and man power management, shipping management ) for maintaining flow of the stock.
-Managing content for e-commerce marketplaces and guide team for stock flow and update the contents for both 3rd party or own e-commerce market places
-Managing promotion and pricing strategies for seasonal range and also e-commerce market places
-Managing Merchandising team responsible for 7 markets
-Coach and monitor the performance of the Merchandise team and support their development
-Support the Company through out Phoenix Project as an expert for merchandising planning/assortment planning systems. Guide and advise about different scales of brands in our company and over all expertise to help out during design phases to adjust the systems.
M. H. Alshaya Co.Senior Merchandiser
Dec. 2009 - Dec. 2017Kuwait•Supported the launch of the American Eagle brand into the MENA region, and the subsequent launch of a Turkish brand in the Kuwait market – later going on to serve as Senior Merchandiser for three brands concurrently from 2013 onwards (Sarar (Men’s Apparel) Milano (footwear), Warehouse (UK-based women’s fashion brand) and Payless (US-based volume footwear brand)
•Designed compelling sales campaign plans and executed all underlying buying, merchandising and pricing functions to optimize sales and growth
•Provided outstanding brand representation during visits to host brands to establish seasonal lines that met seasonal sales plans
•Serviced senior leadership with targeted reporting (financial and brand P&L reports) – providing key insights into issues and opportunities, while supporting qualified decision-making
•Cultivated a strong collaborative relationship with the Brand Director to support daily operations within the new brands, including seasonal range buying, pricing strategy development and promotion design/execution
•Worked across the VM, marketing and operations teams to achieve cohesion within cross-functional business areas
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