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Work Background
Accelerate Change NetworkChief Program Officer
Jan. 2024RemoteLead a team of director-level staff providing digital strategy support to the US’s largest mission media network, with partners including NowThis, PushBlack, ParentsTogether, Impact, Gen Z for Change, Feminist, Noticias para Inmigrantes, and Pulso. Oversee department teams managing: social media content creation; storytelling, persuasion, and messaging; email and SMS; strategic communications; branding and brand voice development; digital content marketing and integrated marketing; video, podcast, and website production; celebrity and influencer engagement; social impact and sponsored campaigns; Lean experimentation; and organic and paid acquisition. Provide executive support for C-level leaders across our network of media partners, advising and thought-partnering on digital strategy, editorial, brand, marketing, business, and leadership considerations.
Accelerate Change NetworkVice President of Digital Strategy
Dec. 2021 - Jan. 2024RemoteBuilt a ground-up digital strategy program to 4 departments in 18 months, overseeing social media content, digital marketing, influencer engagement, and social impact campaigns with a $1M budget, tripling team capacity to support 7 media partners in 2 new programmatic areas. Launched and led a high-performing content production studio to develop a top-10 Apple podcast series for PushBlack, the nation’s largest nonprofit media platform for Black Americans.
Do Big ThingsVice President, Digital Strategy
Jun. 2021 - Nov. 2021RemoteDo Big Things is a mission-driven digital agency specializing in narrative and technology for progressive causes and campaigns. Oversaw teams and budgets for multiplatform digital marketing, social media content, email, SMS, brand awareness, and influencer campaigns for 6 nonprofit and brand clients—Supermajority, SEIU 2015, Democratic Attorneys General Association, FWD.us, AllStream, and Innocence Project—with final campaign outcomes across clients resulting in: 73% YOY fundraising increases for one org, 3.4M campaign video views/15.9M impressions, 110% YOY increase in an email list, 65% YOY brand audience growth, and 4M impact actions. Served as an active member of the business development team, pitching campaign concepts, managing client relationships, developing new business proposals, drafting and reviewing contracts, and renewing and expanding business with existing clients.
Accelerate Change NetworkDirector of Content & New Platforms
Jan. 2020 - Jun. 2021RemoteLaunched and managed Accelerate Change's 2020 'get out the vote' celebrity influencer engagement program, leading social content production and coordinating campaigns across 6 media organizations and dozens of celebrities, and resulting in nearly a billion social media views and tens of thousands of voter registrations for the 2020 presidential election. Successfully established a robust podcast production process for the Accelerate Change network, hiring and leading the team who went on to develop and produce the award-winning Pulso Podcast.
Accelerate Change NetworkDigital Social Entrepreneur
Jul. 2019 - Jan. 2020RemoteDeveloped the inaugural voice, branding, and editorial strategy for the ProgressPop brand, testing hundreds of pieces of content using Lean methodology and a Facebook ads marketing strategy to identify a growth path for the nascent impact brand. Led network-wide efforts to establish our partner media organizations as Facebook-recognized news publishers, building an in-house newsroom to support partner content production, supporting website and editorial policy development, and resulting in 90% partner acceptance into Facebook’s newly established program.
FreelanceDigital & Social Media Strategy Consultant
Nov. 2017 - Jun. 2021Denver, Colorado, United States · HybridWorked with mission-driven companies and organizations to define and communicate their brand's digital voice to authentically connect with their supporters and boost following, engagement, donations, and impact. Developed and implemented digital and social media strategies and provided strategic consultation and training for clients including The First Tee of The PGA and TEDxMileHigh.
NickelodeonDirector of Digital Programming
Mar. 2014 - Nov. 2017New York, New York, United States · RemoteOversaw digital programming across websites, mobile apps, YouTube, and 3rd party digital integrations for 6 Nickelodeon brands: NickMom, TeenNick, Nicktoons, NickSports, NickSplat and NickMusic. Conceived and implemented an analytics-based, authenticity-driven organic social media strategy for the NickMom brand that increased Facebook traffic 722% and Pinterest referrals 102% year-over-year. Served as digital programming director on a task force to relaunch Nickelodeon nostalgia programming with the Nick Splat brand, including new digital, social, and YouTube channels, driving year-over-year increases of 280% on Facebook, 66% on Instagram, 52% on Twitter, and 250% on YouTube. Led editorial development and implementation of 8 Nickelodeon-first mobile microsites, apps, Apple keyboard integrations, and gif libraries for nostalgia brands including Rugrats, Hey Arnold!, Double Dare, and All That, as well as brand premieres. Represented Nickelodeon at back-to-back San Diego Comic-Cons and other digital and social media expressions of on-the-ground events, ensuring a 360° digital marketing experience.
UpworthyContributing Curator | Writer
Sep. 2012 - Mar. 2014RemoteEmployed expert story framing, headline writing, and viral content curation to generate ~1M pageviews per month for 2013’s fastest growing website. As a member of Upworthy’s earliest editorial team, honed the pioneering headline style that changed social media algorithms, vigorously A/B tested content virality potential, and earned 100s of millions of pageviews on social impact content.
NickelodeonManaging Editor
Jun. 2011 - Mar. 2014RemoteManaged a team of freelance editors through 2 site launches and 3 redesigns, ensuring they were trained in all areas of site programming including SEO, content management, and social media marketing. Developed and implemented an analytics-based content creation and marketing strategy, training the team on headline-writing best practices, more than doubling organic traffic YOY. Worked cross-functionally with product and development teams to build 2 sponsorship products, increasing revenue opportunities, while working in-step with the integrated marketing teams to ideate creative approaches for sales. Streamlined editorial production on a community-based sponsorship opportunity which became our brand's top sales opportunity, with month-over-month growth that necessitated team expansion to accommodate demand.
NickelodeonSenior Editor
Oct. 2008 - Jun. 2011New York, New York, United States · RemoteStrategized and executed an SEO audit of over 10,000 pieces of website content for a Nickelodeon brand, hiring and training a team of SEO writers, to improve search traffic while developing a more efficient process for creating SEO-ready content. Oversaw the launch of 3 new website products, serving as editorial lead and project manager for the the CMS architecture, simplifying an overly complex, counter-intuitive content management process.
NickelodeonWriter | Community Manager
Mar. 2006 - Oct. 2008RemoteShaped the voice and tone of Nickelodeon's ParentsConnect brand, as one of the original team members, writing, editing and programming weekly articles, drafting marketing copy, and publishing weekly newsletters. Managed the site's community, working to grow site membership and, ultimately, launch the brand’s social media channels.
WebLab.orgCommunity Moderator
Sep. 2002 - May. 2006Moderated private online discussions focusing on current events and progressive issues in conjunction with a network of nonprofit organizations. Led conversations to stimulate discourse, with a goal of having a meaningful impact on the participants and broader communities affected by the issues.
The New York TimesCommunity Moderator
May. 2000 - May. 2001Wrote daily call-to-action headlines for online discussions about daily New York Times' articles, optimizing headlines for search with an eye for attention-grabbing, conversation-starting copy. Moderated online discussions to promote civil discourse.
About.com, Inc.Writer | Editor | Community Manager
Apr. 1999 - Jun. 2004RemoteManaged a top-50 About.com site about race relations in the United States, writing weekly articles covering current events as well as evergreen topics. Pioneered in search engine optimization, learning SEO from the ground up—as it evolved—writing compelling, search-friendly content. Moderated a lively, oftentimes controversial, public online discussion forum, managing and growing community engagement.
FreelanceFreelance Writer | Editor
Jan. 1999 - Jan. 2015RemoteFreelance writing services included copywriting, long- and short-form content, social and digital content creation, magazine, and television writing.
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