Vancouver Fashion WeekMarketing And Public Relations Specialist
Apr. 2010 - Apr. 2012Vancouver, BCAs the lead Community Manager for the Spring/Summer 2012 show season, I worked side-by-side with the Marketing Director to implement hand coordinate Social Media campaigns. Along with my Social Media partner in crime, I overlooked all Social Media platforms for VFW, coordinated blog posts, and edited and published blog posts. In addition, I coordinated media content, promoted sponsors and media via our online social platforms. Furthermore, I created excitement and awareness among our online community of events, shows, designers, sponsors and media. This position required me to be extremely detail oriented and very organized. Team leaders effectively communicated daily on updates and news. Achievements: • Business Development: Assisted Head of Marketing to seek and sign up sponsors, drive revenue and create brand awareness • Lead Community Manager for F/W2012 and S/S2012: Implemented and coordinated social media campaigns, connected online with high profile companies and individuals • Creative copywriting: Managed VFW blog and content; Strategic writing skills demonstrated through various public materials such as brochures and various other marketing materials; drafted and edited press releases • Brand Advocate: Maintained high level of professional demeanor when representing the company at events, fashion shows and in the general public