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Work Background
PureRedCopywriter
Sep. 2022 - Nov. 2023Fairfield County, Connecticut, United States · Remote*Formerly Haddad & Partners
Clients: TD Bank, New Jersey Lottery, Rite Aid
- Crafted copy for national print campaigns, billboard installations, sports stadium OOH and print marketing materials, social media posts, emails, and more.
- Conceptualized messaging with creative and art directors that attract consumer attention and enhance their affinity with the brand and its products.
- Edited content from copywriters on the team to ensure alignment with campaign guidelines and client expectations.
- Pitched creative concepts to client stakeholders and internal agency teams.
- Supported transition of the Haddad & Partners copy team’s established procedures following its acquisition by PureRed.
- Proactively created concepts to pitch in anticipation of client needs for future sports sponsorship and seasonal/holiday campaigns.
MerkleSenior Copywriter
Dec. 2021 - Sep. 2022Chicago, Illinois, United States · RemoteClients: Discover Financial Services, Sony, Amazon Web Services, Cricket Wireless
- Produced print brochures, online advertisements, social media posts, and more.
- Created copy for multi-channel marketing and promotional campaigns while collaborating with designers, account managers, and creative directors.
- Tailored effective and memorable content for targeted audiences utilizing campaign briefs and brand positioning guidelines.
- Pitched ideas to the broader internal teams with structure and parity.
- Proactively identified opportunities for future creative work to address anticipated wants and needs of the client.
Sneeze ItCopy Manager & Copywriter
May. 2019 - Dec. 2021Fairfield, New Jersey, United States · HybridClients: Crunch Fitness, Gold’s Gym, UFC Gym, Retro Fitness, Healthnetics, Monster Fitness, Kvell Fitness & Nutrition, Montana Athletic Club, Fitness Premier, Gym 707, Vivo, Gopher
- Executed multi-channel marketing campaigns for 50+ clients in the health and wellness industry.
- Managed a team of copywriters and ensured all written content aligned with company standards and client expectations.
- Utilized A.I. learning and brand guidelines to write copy that attracts leads, builds brand loyalty, and converts prospects into customers.
- Wrote, edited, scheduled, and sent email campaigns according to client marketing calendars.
Big Boost MarketingCopywriter & Senior Account Manager
Aug. 2016 - Apr. 2019Hoboken, New Jersey · Remote- Managed production of a multi-lingual/remote copywriting and design team.
- Launched marketing funnel-based websites optimized to nurture qualified leads for independent medical practitioners.
- Wrote copy for email sequences, landing pages, blogs, e-books, emails, and website content.
- Hosted one-on-one and group conference calls with 90+ clients to address website and funnel marketing questions.
Charles River LaboratoriesCopy Editor
Mar. 2016 - Mar. 2016Wilmington, MA · On-site- Edited marketing copy for landing pages, white papers, and trade show materials
- Ensured all content follows company style guide rules and regulations
- Facilitated discussions between marketing and creative teams to ensure the most recent copy was shared and sent to the printer and/or web developer
Vantage Deluxe World TravelInteractive Copywriter
May. 2014 - Oct. 2015Boston, MA · On-site- Executed creating and publishing web, print mail, and catalog content copy for all European river cruise itineraries.
- Produced copy for weekly emails announcing trip adjustments, upgrades, discounts, special offers, and more.
- Partnered with designers and production teams to develop marketing materials supporting annual content calendars and seasonal marketing plans.
Liberty Mutual InsuranceCopywriter & Site Editor
Jan. 2013 - Apr. 2014Boston, MA · On-site- Created and maintained content for LibertyMutual.com and its mobile apps.
- Acted as the primary content writer/editor for online marketing materials and maintenance of 350+ field office pages.
d50 MediaWeb Editor
May. 2010 - Nov. 2012Wellesley, MA · On-site- Wrote and regularly updated web copy and SEO metadata for multiple mesothelioma and birth injury websites.
- Trained junior writers while acting as the primary editor for outsourced blog and website content.
- Created copy for ECHO Leader Award-winning redesign of www.MesoRC.com.
Brafton Inc.News & Content Writer
Jul. 2009 - Jun. 2010Boston, MA · On-site- Reported on daily breaking news relating to mortgage rates, real estate, unemployment rates, insurance trends, economic reports, and debt recovery.
- Wrote and edited 20+ daily articles for the blog and news pages of 10+ clients.
RealityTVWorld.com/Dasco InteractiveReporter
Sep. 2008 - Jul. 2009Mansfield, MA · On-site- Reported on breaking news in the reality television genre, while also participating in daily one-on-one and group interviews with eliminated reality television contestants via telephone.
- Wrote and published 4-12 articles online every day on RealityTVWorld.com.
Darien News-ReviewReporter
Jul. 2007 - Aug. 2008Darien, CT · On-site- Reported on daily news in Darien, CT while also covering all local government meetings.
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