John Bracchitta - Copywriter, Freelance

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Work Background

PureRedCopywriter

Sep. 2022 - Nov. 2023Fairfield County, Connecticut, United States · Remote*Formerly Haddad & Partners Clients: TD Bank, New Jersey Lottery, Rite Aid - Crafted copy for national print campaigns, billboard installations, sports stadium OOH and print marketing materials, social media posts, emails, and more. - Conceptualized messaging with creative and art directors that attract consumer attention and enhance their affinity with the brand and its products. - Edited content from copywriters on the team to ensure alignment with campaign guidelines and client expectations. - Pitched creative concepts to client stakeholders and internal agency teams. - Supported transition of the Haddad & Partners copy team’s established procedures following its acquisition by PureRed. - Proactively created concepts to pitch in anticipation of client needs for future sports sponsorship and seasonal/holiday campaigns.

MerkleSenior Copywriter

Dec. 2021 - Sep. 2022Chicago, Illinois, United States · RemoteClients: Discover Financial Services, Sony, Amazon Web Services, Cricket Wireless - Produced print brochures, online advertisements, social media posts, and more. - Created copy for multi-channel marketing and promotional campaigns while collaborating with designers, account managers, and creative directors. - Tailored effective and memorable content for targeted audiences utilizing campaign briefs and brand positioning guidelines. - Pitched ideas to the broader internal teams with structure and parity. - Proactively identified opportunities for future creative work to address anticipated wants and needs of the client.

Sneeze ItCopy Manager & Copywriter

May. 2019 - Dec. 2021Fairfield, New Jersey, United States · HybridClients: Crunch Fitness, Gold’s Gym, UFC Gym, Retro Fitness, Healthnetics, Monster Fitness, Kvell Fitness & Nutrition, Montana Athletic Club, Fitness Premier, Gym 707, Vivo, Gopher - Executed multi-channel marketing campaigns for 50+ clients in the health and wellness industry. - Managed a team of copywriters and ensured all written content aligned with company standards and client expectations. - Utilized A.I. learning and brand guidelines to write copy that attracts leads, builds brand loyalty, and converts prospects into customers. - Wrote, edited, scheduled, and sent email campaigns according to client marketing calendars.

Big Boost MarketingCopywriter & Senior Account Manager

Aug. 2016 - Apr. 2019Hoboken, New Jersey · Remote- Managed production of a multi-lingual/remote copywriting and design team. - Launched marketing funnel-based websites optimized to nurture qualified leads for independent medical practitioners. - Wrote copy for email sequences, landing pages, blogs, e-books, emails, and website content. - Hosted one-on-one and group conference calls with 90+ clients to address website and funnel marketing questions.

Charles River LaboratoriesCopy Editor

Feb. 2016 - Mar. 2016Wilmington, MA · On-site- Edited marketing copy for landing pages, white papers, and trade show materials - Ensured all content follows company style guide rules and regulations - Facilitated discussions between marketing and creative teams to ensure the most recent copy was shared and sent to the printer and/or web developer

Vantage Deluxe World TravelInteractive Copywriter

May. 2014 - Oct. 2015Boston, MA · On-site- Executed creating and publishing web, print mail, and catalog content copy for all European river cruise itineraries. - Produced copy for weekly emails announcing trip adjustments, upgrades, discounts, special offers, and more. - Partnered with designers and production teams to develop marketing materials supporting annual content calendars and seasonal marketing plans.

Liberty Mutual InsuranceCopywriter & Site Editor

Jan. 2013 - Apr. 2014Boston, MA · On-site- Created and maintained content for LibertyMutual.com and its mobile apps. - Acted as the primary content writer/editor for online marketing materials and maintenance of 350+ field office pages.

d50 MediaWeb Editor

May. 2010 - Nov. 2012Wellesley, MA · On-site- Wrote and regularly updated web copy and SEO metadata for multiple mesothelioma and birth injury websites. - Trained junior writers while acting as the primary editor for outsourced blog and website content. - Created copy for ECHO Leader Award-winning redesign of www.MesoRC.com.

Brafton Inc.News & Content Writer

Jul. 2009 - Jun. 2010Boston, MA · On-site- Reported on daily breaking news relating to mortgage rates, real estate, unemployment rates, insurance trends, economic reports, and debt recovery. - Wrote and edited 20+ daily articles for the blog and news pages of 10+ clients.

RealityTVWorld.com/Dasco InteractiveReporter

Sep. 2008 - Jul. 2009Mansfield, MA · On-site- Reported on breaking news in the reality television genre, while also participating in daily one-on-one and group interviews with eliminated reality television contestants via telephone. - Wrote and published 4-12 articles online every day on RealityTVWorld.com.

Darien News-ReviewReporter

Jul. 2007 - Aug. 2008Darien, CT · On-site- Reported on daily news in Darien, CT while also covering all local government meetings.