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Work Background
Nexstar Media Group, Inc.VP of Research
Jan. 2023 - Dec. 2024New York, New York, United StatesCollaborated to deliver audience research, develop estimates and advanced segmentation supporting $30M in programming investment and $391M in ad revenue. Championed cross-platform measurement, leveraging tools like Nielsen, VideoAmp, and iSpotTV to enhance understanding of audience engagement. Centralized research operations, creating a hub accessed by 5,000+ stakeholders quarterly, and authored insights to elevate The CW’s brand in press efforts.
VideoAmpVice President, Insights & Analytics
Jan. 2021 - Jan. 2022New York City Metropolitan AreaTransformed complex TV and digital viewership data into visual tools for leading brands including Paramount and Omnicom. Built scalable dashboards and presented at top industry events, strengthening VideoAmp's brand as a measurement innovator. Created a data-backed case study on BET Awards featured in a Video Ad Bureau (VAB) showcase, spoke at Beet Retreat & BIA Podcast to champion client adoption of advanced audiences.
CBS CorporationDirector of Research » Consumer Insights | Audience Measurement | Data Analysis
Jan. 2019 - Jan. 2021New York, New York, United StatesCreated and executed consumer insights strategies for major events, integrating qualitative and quantitative data supporting CBS initiatives. Produced actionable analyses on ad effectiveness and audience behavior. Introduced social sentiment tracking to optimize content launches, and partnered with cross-functional teams to refine brand messaging. Insights directly influenced CBS show positioning and viewer engagement.
Quark Insights Consulting, LLCPrincipal, Marketing Strategist » Market Insights | Digital Marketing Strategy
Jan. 2018Greater New York City AreaCreate data-driven solutions to drive brand engagement and growth for nonprofits and brands through end-to-end consumer insights projects. Translate qualitative and quantitative data into actionable marketing and product development recommendations. Author thought leadership on digital measurement, brand positioning, and audience strategy. Delivered key industry studies like the Cynopsis Salary Survey, sharing insights on workplace and compensation across media.
comScore, Inc.VP Cross-Platform Program Management » Consumer Insights | Audience Measurement | Data Analysis
May. 2017 - Dec. 2018New York, New York, United StatesDirected cross-functional teams in launching advanced measurement products, advocating for the client voice in product development and go-to-market strategy. Led client advisory programs and beta trials, integrating feedback to accelerate adoption. Developed training and communication materials to translate methodologies into accessible knowledge for internal and external stakeholders
AMC NetworksVP Digital Research » Consumer Insights | Audience Analysis | Digital Marketing Strategy
Jan. 2007 - Jan. 2016New York, New York, United StatesBuilt and scaled integrated cross-platform insights programs, unifying digital and linear data to inform brand, content, and campaign strategies. Collaborated between measurement partners and tech/operations teams to prioritize and execute measurement. Led qualitative and quantitative research initiatives—focus groups, segmentation, brand health studies—to guide innovation and optimize marketing. Managed proprietary consumer panels, delivered ongoing insights, and partnered with marketing and sales to drive revenue and audience growth.
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