Nexstar Media Group, Inc.VP of Research
Jan. 2023 - Dec. 2024New York, New York, United StatesCollaborated to deliver audience research, develop estimates and advanced segmentation supporting $30M in programming investment and $391M in ad revenue. Championed cross-platform measurement, leveraging tools like Nielsen, VideoAmp, and iSpotTV to enhance understanding of audience engagement. Centralized research operations, creating a hub accessed by 5,000+ stakeholders quarterly, and authored insights to elevate The CW’s brand in press efforts.