Patrick Marber - Strategic Advisor, CARIAD SE

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Work Background

CARIADStrategic Advisor | Customer Interaction Platform (External)

Aug. 2023Berlin, Deutschland · RemoteBuilding the tech-stack for enabling a dynamic and personalized customer interaction in vehicles. We have developed a Content-Supply-Chain, that brings together people, tools, and workstreams to effectively create, personalize, preview, deliver, and measure content. • Strategic Development of Content-Supply-Chain • (Hyper-) Personalized Content Experiences • Product Ownership Customer Interaction Platform • Go-Live & Market Rollout • Projectmanagement

MHP – A Porsche CompanySenior Consultant | Customer Experience Strategies

Jul. 2022 - Aug. 2023Berlin, DeutschlandAdvisory in Customer Experience Strategies related to digitalization, digital experiences, product vision and the creation of E2E concepts. Driven by a pragmatic way of thinking, I contribute state of the art technology knowledge and act as the interface between business and technology. • IT-Project Management • Product Ownership • Personalized Customer Interaction • Vehicle (Solution) Architecture • Technical Requirements Management • Payment & Licensing Models • Strategies for Digital Business Models Focus Applications: • Adobe Experience Manager • Salesforce Marketing Cloud

Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und RechtLecturer | Digital Services in Consulting

Oct. 2020Pforzheim, Baden-Württemberg, DeutschlandLecturer at the Faculty of Economics & Law for the course Information Systems (M.Sc.) • Basics of Consulting • Service-Business-Models

MHP – A Porsche CompanyConsultant | Customer Experience Strategies

Oct. 2019 - Jul. 2022München, Bayern, Deutschland• Solution Architect for personalized Messaging • Solution Architect for System Authentication • Business Analyst for Identity Management • Business Strategist for Email Marketing Strategy • Requirements Engineer for Digital Production Platform

MHP – A Porsche CompanyMaster Thesis | AI for Conversational Customer Experiences

Oct. 2018 - Mar. 2019LudwigsburgBusiness Potential of Conversational AI for Customer Experiences • Conversational Commerce Ecosystems (Alexa, Google Assistant, Messenger-Services) • Machine Learning, Natural Language Processing, Computer Vision • Chatbots and Virtual Assistants