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Work Background
BizadvsoftManaging Partner & Marketing Strategist
Jan. 2018Coordinated operations and designed B2B campaigns, driving 25% YOY client acquisition growth. Secured 40% market share in Romania’s Digital School projects (2017–2024). Generated 100,000+ RON annual revenue and improved client retention with structured strategies.
SPA PLUS - Spa BusinessCustomer Care Trainer (Freelance) | 2011 – Present | Remote/Hybrid
May. 2011 - Aug. 2025RomaniaDesigned and delivered the Customer Care 3.0 program, applied in industries from IT to hospitality. Conducted 8–10 workshops annually (average 15 participants), with consistent improvements in service culture. Results: 25% fewer complaints, stronger client retention, and measurable team performance growth. *Procedures & Protocols
HiltonSpa Manager | Hilton Sibiu, Orhideea Spa, Continental Forum
Jan. 2011 - Mar. 2017Sibiu County, RomaniaIncreased occupancy by 30% and expanded client base. Restructured spa services into clear customer-focused categories (detox, anti-age, couples, longevity, etc.). Grew the team from 4 → 8 members and implemented loyalty systems based on measurable KPIs. Results: 70% reduction in product waste and 25% increase in retail sales.
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