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Work Background
Analyticx LLCUser Experience Researcher
Nov. 2024 - Apr. 2025Washington DC-Baltimore AreaServing as the UX Researcher and data ambassador for the PX and USA.Gov Contact Center teams, with a focus on UX and digital transformation and bridging AI with government services. Driving AI-powered user experience enhancements by leveraging Salesforce and innovative recommendations for government applications. •Led AI-powered UX research, improving accessibility & engagement for 20M+ users through AI and data-driven UX insights.
•Optimizing Interactive Voice Response (IVR) systems using AI and advanced analytics to enhance user
satisfaction and operational efficiency.
•Collaborating with government stakeholders and AI teams to create a seamless, user-friendly digital
ecosystem.
•Leading research on emerging AI technologies, including LLMs, AI-chatbots, and automated user feedback analysis.
•Enhancing UX with data-driven UX strategies, leveraging Google Analytics, heatmaps, user pain point
analysis, and qualitative research methodologies.
•Analyzing data from databases with over 43 million users and 19 million monthly active users.
Big PartnersHead of User Experience
Sep. 2024• Conduct Discovery sessions with international Hospitality clients • lead a multi-disciplinary Marketing, UX, and UI team • Collaborate across the business with design, engineering, product, sales, and market team members • Lead the client growth and acquisition in the North American Market • Provide guidance and direction in the process and execution of projects • Mentor and manage complete user experience-related projects from discovery to deployment • Advocate for the importance and value of user experience and human-centered design as a discipline within our organization as well as to our clients • Determine project approach, and resource requirements and create project scoping information to support proposals • Perform booking system software research and business optimization-related needs • Translate into Information architecture maps the understanding of businesses, needs, and creative opportunities and challenges found in discovery sessions • Oversee and create user journeys, scenarios, personas • Plan and facilitate brainstorming and design thinking sessions and workshops • Ideate innovative digital solutions (AI implementation, API’s, Apps, systems) • Develop and guide the creation of information architecture deliverables (site maps, taxonomies, user flows, new functionalities, and modules) • Oversee and assist in the creation and testing of wireframes, low and high-fidelity prototypes for websites, apps, social media, survey deployment • Advise on accessibility and usability best practices • Promote user experience and strategy as a practice within the organization, demonstrating excellence in user research process, communication, and industry-leading research techniques • Work with storytellers to bring ideas to life, garnering influence, buy-in, and adoption directly with clients • Present to clients UX deliverables, UX best practices, business/user funnels flows
BrivoSr. UX Strategist
Aug. 2023Bethesda, Maryland, United States• Mentor and lead a multi-disciplinary Marketing, UX and UI team • Collaborate across the business with design, sales and market team members • Assist in the department's digital transformation efforts with process optimization and software evaluations • Mentor and manage complete user experience-related projects from discovery to deployment • Advocate for the importance and value of user experience and human-centered design as a discipline within our organization as well as to our clients • Determine project approach, resource requirements and create project scoping information to support proposals • Perform user research, software research, and business optimization-related needs • Form a clear and insightful understanding of businesses, needs, and creative opportunities and challenges that exist • Oversee and create user journeys, scenarios, personas • Plan and facilitate brainstorming and design thinking sessions and workshops • Ideate innovative digital solution (AI implementation, API’s, Apps, systems) • Develop and guide the creation of information architecture deliverables (site maps, taxonomies, user flows) • Oversee the creation and testing of wireframes, low and high-fidelity prototypes for websites, apps, social media, survey deployment and other user experience tasks • Advise on accessibility and usability best practices • Tactfully communicate, often facilitating dialogue between internal teams and vendors • Promote user experience and strategy as a practice within the organization, demonstrating excellence in user research process, communication, and industry-leading research techniques
StreetsenseInteractive Director
Oct. 2011 - Aug. 2023BethesdaResponsibilities: • Lead the UX and UI development of all interactive media including websites, mobile, social media, apps, emails, feeds and video • Transform visual designs and marketing copy into fully functioning websites and other interactive media • Provide sufficient production capacity and capabilities to ensure effective translation of ideas and designs into digital experiences within aggressive timeframes • Lead interactive strategy for the Studio, ensuring that Streetsense delivers outstanding digital experiences for clients and users • Manage a staff of talented full-time and freelance interactive developers and vendor partnerships to enable rapid development of impactful interactive experiences. Manage and mentor staff to achieve high standards of excellence • Create, manage and optimize an efficient and agile production workflow, meet production deadlines, and manage budgets • Provide scheduling and budget estimates to ensure accurate job planning • Oversee all aspects of interactive media development & production, including CMS management, front-end & template development, CSS & HTML coding, responsive design production, widget & app development, search engine optimization, in both PHP and .NET environments • Create and publish digital pitch portfolios • Work with developers to integrate back-end databases and other functionality with front-end presentations to deliver extraordinary interactive experiences • Consult with clients to develop digital solutions that meet their marketing and communications needs while supporting overall organisation technology strategies • Manage and maintain websites and other interactive media • Manage conversion of static websites onto robust content management system • Partner with other platforms within the studio including the Interior Design, Visual Design, Copy, Media Relations, Account Management, and Marketing assuring optimal technology integration in new product developments
StreetsenseUX Strategy Director at Streetsense
Oct. 2011 - Aug. 2023Washington DC-Baltimore AreaResponsibilities: • Conduct and transform discovery sessions into fully outlined scopes and sitemaps which UX and CX teams would use as guidance and project outline • Lead the UX development of all interactive media including websites, mobile, social media, apps, emails, feeds and video • Provide sufficient production capacity and capabilities to ensure effective translation of ideas and designs into digital experiences within aggressive timeframes • Lead interactive strategy for the Studio, ensuring that Streetsense delivers outstanding digital experiences for clients and users • Manage a staff of talented full-time and freelance interactive developers and vendor partnerships to enable rapid development of impactful interactive experiences. Manage and mentor staff to achieve high standards of UX and UI excellence • Create, manage and optimize an efficient and agile production workflow, meet production deadlines, and manage budgets • Oversee all aspects of interactive media development & production, including CMS management, front-end & template development, CSS & HTML coding, responsive design production, widget & app development, search engine optimization, in both PHP and .NET environments • Work with developers to integrate back-end databases and other functionality with front-end presentations to deliver extraordinary interactive experiences • Consult with clients to develop digital solutions that meet their marketing and communications needs while supporting overall organisation technology strategies • Manage conversion of static websites onto robust content management system • Partner with other platforms within the studio including the Interior Design, Visual Design, Copy, Media Relations, Account Management, and Marketing assuring optimal technology integration in new product developments
Tasty ConceptsDesign Studio Manager
Jan. 2003 - Oct. 2011Washington D.C. Metro AreaBoutique Creative Studio, Print, Web, Design and Brand management. • Managed production services and creative workflow, account management, worked closely with creative and art directors/designers in creative development, vendor negotiation, selection and oversight, set budgets and timelines, client consultation on process and technical matters. • Consulted on national and international projects for The Ritz-Carlton, The Jefferson Hotel, IADB, The Marriott International, Think Food Group and others. · Directly responsible for accounts with up to $0.5 million annual printing and fulfillment revenue, actively participated in research, design, implementation and writing of RFP for all consumer brochures, including management/development of workflow processes. · Professionally supervised print production and general oversight for all production and procedures for all Business-to-Business. · Efficiently responsible for estimating and scheduling; assisted in the development of new products and processes, competently developed an online ordering process, instrumental in vendor selection. · Directly managed the production and services for international and high level clients like The Ritz Carlton and Marriott Hotels. · Effectively managed the production team; supervised the development of creative for both print and internet, art buying, vendor/photographer negotiation, selection/oversight, set budgets, timelines, and provided client support on technical matters. · Meticulously directed the creative services team, including; development of workflow processes and hiring of creative staff. · Responsible for all aspects of production, creative development, image manipulation/retouching, implementation, estimating, vendor negotiation and oversight, including internet advertisement and website production.
Accurate PrintingAccount Manager
Dec. 2002 - Jan. 2004Woodbridge, Virginia• Government and Corporate account management
• Production Management
• Sub contracting bidding and management
• Quality Control • Prepress supervision
• Press checks
• Government and Corporate account management
• Achieving high printing standards and award winning pieces.
• Developing Accumag.com Magnetic Flyers
• Customer guidance towards a faster production
• Developed and optimized the Group Run Print Department
DC ONE MagazineCirculation Manager
Jan. 2002 - Jan. 2003Washington DC• Strategic planning of publication distribution • Maintaining sales income and collecting due accounts
• Hiring and training promotion teams • Acquiring point of sale locations
• Trend and readership research
• Print, quality control and logistics of magazine
• Readership targeting
• Photography: Gastronomy, Fashion, Products and Events
Gene B. Glick Co.Assistant Property Manager
Jan. 1997 - Jan. 2003Lorton, VALeasing and account management of award winning residential property
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