Amy Hicks

VP Marketing @Telementum Global

🧑‍💼 C-level ExecutiveEmail Marketing ManagerInfluencer Marketing ManagerGrowth Hacker💸 MarketingMarketing DirectorCRM managerCMOAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR Manager

Amy Hicks is a seasoned marketing professional most recently serving as the Vice President of Marketing at Telementum Global. With over two decades of experience in the marketing sector, Amy has amassed a wealth of skills and knowledge, particularly in strategic marketing, brand development, and digital marketing. Prior to her current role, she held various leadership positions in several renowned companies, where she played a pivotal role in driving brand growth and maximizing profitability. Amy is known for her forward-thinking approach, innovative strategies, and ability to lead high-performing teams. She is currently open to new opportunities, seeking to leverage her extensive marketing expertise to drive business growth and success. .

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Work Background

Telementum GlobalVice President Global Marketing

Feb. 2023 - Feb. 2024Head of marketing for Telementum, a $200MM holding company for multiple businesses in the wireless accessory space. The company is a privately held organization that was created to enable future brand acquisitions. Current holdings include Alphacomm Enterprises and the cellphone case brand, Speck. Scope of responsibility includes heading up all marketing initiatives for both businesses (D2C, B2B & B2C), as well as any future acquisitions.

Gabriel AllianceAdvisory Board Member

Jan. 2018 - Jan. 2021

AssurantDirector of Digital Marketing - Ecommerce & Retail

Jan. 2017 - May. 2022Atlanta, Georgia, United StatesGlobal head of marketing for MyWiT, an Assurant startup line of business. Business model is to sell the devices Assurant brings in from their warranty business. Oversee all marketing/advertising across all eCommerce marketplaces (including .com, amazon, eBay, etc.,) and retail locations both domestically and internationally. Additionally, assumed existing web & marketing initiatives for franchisee acquisition (CPR Cellphone Repair) of 500+ locations in US and 300 globally.

AssurantDirector, Digital Marketing

Oct. 2015 - Jan. 2017Greater Atlanta AreaJoined the Digital Marketing Center of Excellence to close the gap of strategic and holistic oversight on marketing campaigns domestically and globally. Led subject matter experts in strategy and execution of marketing initiatives for both internal lines of business and existing clients. Joined the MyWit team as head of marketing after consulting on that line of business internally. Own strategy and execution of all marketing initiatives for the ecommerce site.

AssurantMarketing Director - Protect Your Bubble U.S.

Jan. 2013 - Oct. 2015Greater Atlanta AreaHead of US marketing for a Global, e-commerce company - startup within Assurant. Developed and led all multi-channel marketing and promotions strategy, on a national basis. Created evergreen marketing strategy, process and initiatives to drive sales for an aggressive target, fostered brand awareness and loyalty, and ensured Protect Your Bubble executed against a best-in-class marketing program at the most effective marketing spend. Drove strategy and execution for the following channels: SEM, affiliates, SEO, PR, Social, Email - promotional and customer lifecycle, TV, Radio, Call Programs (out and inbound dialing), Influencers, loyalty program, etc. Additionally, had responsibility for the brand globally.

Park 'N Fly, Inc.Marketing Director

Oct. 2010 - Dec. 2012Head of the marketing department for a national, $65MM off-airport company. Developed and led all multi-channel marketing and promotions strategy, plans and activity nationwide.

The Home DepotMarketing Manager - CRM

Jan. 2007 - Oct. 2010Work on the Customer Relationship Marketing team - responsible for CRM strategy, including consumer direct mail and email marketing programs as well as affinity websites.

The Home DepotCredit Marketing and Operations

Mar. 2005 - Nov. 2007Worked on branding for current and new products developed with THD financial services. Developed all credit marketing collateral and managed ad hoc direct mail programs; additionally worked across the organization to integrate credit products into national marketing initiatives.

Agency work Various positions in multiple brand activation agencies

Jan. 1999 - Dec. 2005Clients included: Coca-Cola, American Idol, Kodak, NCAA, NBA, Revlon, Avon, Animal Planet, CBS, Levis/Dockers, Krystal's, L'Oreal, RJ Reynolds, Sci-Fi Channel, Reading is Fundamental, Simon Malls, Clear Channel Advantage, Mountain Dew, Frito-Lay and Taco Bell (divisions of PepsiCo.)