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Startup Founder
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IT
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South Africa
Work Background
Get Set StrategyPanel Member
Sep. 2024
Metavethics InstituteAdvisory Board Member
Feb. 2023The Metavethics Institute is a community-driven independent not-for-profit think tank dedicated to establishing ethical policies, regulations, laws, best practices, and standards through scientific research across integrity, privacy, safety, diversity, equity, and inclusion.
Sine Wave EntertainmentChief Marketing Officer
Mar. 2021 - Feb. 2024Sine Wave has been at the forefront of Metaverse technologies for over 15 years and has deep experience creating and running virtual worlds. Its mission is to meet the needs of every virtual world user and to be the platform of choice for creating and experiencing the metaverse. Responsible for delivering the marketing and brand strategy and delivering an exceptional customer experience for Breakroom - Sine Wave’s B2B SaaS Metaverse platform for remote working, distance learning and events.
Consilience VenturesMarketing Expert
Apr. 2020London, England, United KingdomConsilience Ventures is a curated market network that provides a value-based ecosystem for start-ups, investors, and market experts focused on growth acceleration for deep-tech and impact-tech start-ups. I’ve joined the Consilience Ventures (CV) Global Expert Network (GEN) as an active community member to provide guidance and expertise and support the CV portfolio of start-ups focused on adding value throughout the lifecycle and delivering sustained growth and equitable ROI.
Brendan M. Nel Marketing ConsultancyFractional CMO
Oct. 2019United KingdomA CMO consultant offering agile Marketing-as-a-Service (MaaS) and profound expertise to startups and scale-ups in marketing, communications, and brand development. My services include: - Fractional CMO services to craft successful marketing and brand strategies, providing continuous support without the commitment of a full-time CMO.
- Strategy consulting covering marketing, brand, PR, communications, go-to-market, and demand generation strategies.
- On-demand marketing support for flexible scaling up or down as needed. Services range from social media, content marketing, event management, SEO and PPC, to demand generation.
GTreasuryGlobal Vice President, Marketing
Feb. 2018 - Nov. 2019London, United KingdomGTreasury is an award-winning global provider of SaaS treasury and risk management solutions. As a member of the executive team, I built a high-performance marketing function and transformed the GTreasury brand from a regional US player into a recognised global leader. I led the messaging and communications strategy for the Visual Risk acquisition and subsequent rebrand and new messaging framework. Implemented a media and analyst program that established GTreasury as a regular media contributor, increasing Share-of-Voice and transforming GTreasury's profile on the global stage, winning nine industry awards and growing brand awareness from 42% to 65% in 18 months. I Built a robust demand generation engine that delivered a 363% increase in new opportunities and contributed 60% of new business sales. Implemented a dynamic technology stack and shifted to Account-Based Marketing, establishing a scalable and highly effective marketing function, creating efficiencies and reducing costs, while delivering triple-digit growth. Selected Contributions:
SessionCam LtdGlobal Director, Marketing and Demand Generation
Jan. 2016 - Dec. 2018London, United KingdomMember of the executive team and board, orchestrated the delivery of global marketing, communications, and demand generation strategy. Reviewed marketing functions to ensure alignment to overarching growth strategy and goals. Constructed a strong, measurable and cost-effective generation engine to increase leads and enhance customer journey mapping processes. Worked closely with the partner channel to identify joint opportunities to increase market share as an alternative to traditional methods.
Trybe.comInterim Head of Marketing and Sales
Jan. 2016 - Dec. 2016Oslo/LondonInterim Head of Marketing and Sales Tasked with developing the sales and marketing strategy and build the function and team from the ground up. Guided Trybe through the creative and strategic brand development processes, including brand identity, attributes and messaging platform and implemented the operational framework and set up processes and best practices for scale.
Thomson ReutersGlobal Head of Marketing, Strategic Customers and Industry Partners
Jan. 2014 - Sep. 2015London, United KingdomCharged with creating, managing, and delivering the marketing and positioning strategy for this leading source of intelligent information for businesses and professionals. Provided astute leadership and direction to the development of all marketing plans for strategic accounts, ascertaining a consistent approach and brand experience across all geographies.
RevalVice President, International Marketing
Jan. 2008 - Dec. 2014Built a solid discipline and communications team to deliver strategy globally and directly through conscientious thought leadership as evidenced by the production of white papers, case studies, and collateral market sentiment reports. Launched the brand into EMEA and APAC and deployed a brand and demand generation strategy that resulted in an increase in revenue from outside North America from 5% to 42%
Creditex Group IncGlobal Head of Marketing and Communications
Jan. 2006 - Dec. 2008Owned the marketing communications strategy and for building brand awareness and brand equity as it prepared to launch a new Fintech start-ups. Ensured all external communications strategies aligned with corporate vision and goals and identified marketing needs and opportunities to develop global business and defined success metrics.
Omgeo (a DTCC company)Marketing Manager
Jan. 2004 - Dec. 2006Responsible for the management and execution of UK marketing and oversaw all online and offline marketing communication campaigns. accelerating the transition to the new company positioning within the UK market. Lead the global CRM process reengineering project for Sales and Marketing and the selection and implementation of Salesforce.com.
Lawson SoftwareMarketing Executive
Jan. 2000 - Dec. 2003Responsible for the execution of all marketing campaigns and events for the European Market for this global supplier of ERP software.
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