Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
XPON Technologies Group (ASX:XPN)Marketing Communications Manager
Jul. 2022 - May. 2023Sydney, New South Wales, AustraliaStrengthened corporate identity by devising comprehensive communication strategies across multiple platforms, ensuring brand consistency and alignment while targeting specific market segments in Australia, New Zealand, the UK and the European Union. Crafted messages and optimised content to support brand building, sales enablement, and investor relations for company websites, blogs, Facebook, LinkedIn campaigns, lead generation, press releases, white papers, case studies, thought leadership articles (i.e. first-party data, data privacy and compliance, AR|XR & Metaverse, machine learning and AI, and customer data platforms), and newsletters. Collaborated with subject matter experts, partners (Google Cloud, Google Marketing Platform), journalists, and clients to amplify the company’s reputation and enhance visibility in the market.
Dapto Leagues ClubDigital Marketing and Social Media Coordinator
Jun. 2019 - Jan. 2022Wollongong, AustraliaRecruited to transform the digital and social media marketing capabilities of the different brands under the Leagues Club by harnessing strategic insights through creative and inspiring content, developed internal and external partnerships and strategically allocated media spend to ensure efficiency and deliver growth outcomes in a very competitive F&B, wedding and events market in the region. Directly responsible for web and social media real estate including writing creative briefs managing TVC and content production, copywriting and art direction, brand strategy (web, social media and app), user journey mapping, performance, analytics, point-of-sale advertising, EDMs, SMS and digital signage.
APDSenior Strategist
May. 2018 - Jan. 2019Kuala Lumpur, MalaysiaBuilding strategic leadership and innovation across multiple brands in Malaysia and around the region. Key win: AIG Malaysia
Columbus AgencyBusiness Development Manager
Sep. 2017 - May. 2018Kuala Lumpur, Malaysia- Pitch and strategize on how to win new businesses - Ensure smooth ongoing relationship with clients by ensuring performance metrics are up to par, in reference to business plan projections and mutually agreed on objectives outlined in major agreements
- Proactively arrange and conduct business meetings and presentation with potential and current local partners
- Work closely with the Business Director, Managing Director and sister agencies to identify further business opportunities, understand competitors, and provide analysis in order to inform strategic planning to make business development decisions and enhance the agency's local business and operations
-Research organizations and individuals online to identify new leads and potential new markets Key win: URC Malaysia
Grey GroupStrategic Planner
Sep. 2016 - Aug. 2017Kuala Lumpur, Malaysia- Social media management and strategy. Role also covers account servicing for a telecommunications company and a renowned computer services company, as well as business development. I am involved in managing the community management team at the same time handling content strategy. - Key member of the integrated strategic communications planning team, my key role is to develop paid and non-paid social media strategies and content planning, helping to grow a client’s business through a variety of online, social channels, content partnerships, etc. I managed and crafted content strategy, consulted on link building and keyword strategy to increase rankings on all major search networks; generated insights, wrote briefs, created presentations, and ultimately grow and develop the integrated strategic planning vision and culture in the agency. Key win: Telekom Malaysia
The Next EscapeCo Founder
Nov. 2014 - Jan. 2016Kuala Lumpur, MalaysiaThe Next Escape (http://thenextescape.net) is one of the personal digital projects that I work on alongside Tourism Philippines social pages. We built the website to catalog our international travel and lifestyle experiences through photography, videos, blog articles and social. We routinely partner with a variety of travel-related companies like Skyscanner amongst others. We worked with Tourism Ljubljana, Eurail, Agoda, Booking.Com as well as we use the website and related pages to support our advocacies like SPCA Selangor (Malaysia), and Project Karma (Australia). Events Participated: - Asia Pacific Growth Hacking Workshop for Influencers, Skyscanner Singapore, Singapore (25-26 February 2016).
Cempaka Schools MalaysiaSpecial Projects Officer - Community Manager
Jun. 2013 - Jul. 2016Selangor, MalaysiaI worked as a Special Projects Officer-Community Manager in one of the premier International Schools in Malaysia where I employed my extensive background in education management, training/instruction, workflow processes as well as social media. My primary responsibilities are to establish a coherent social media strategy for the international school including but not limited to content creation and marketing, online reputation management, creation of corporate social media and email policies, community management, PR as well as develop a training program on social media for students among others. I was also in-charge of multiple projects such as (but not limited to) program partnerships with reputable overseas universities and external relations with various international organizations and corporations. Projects Completed:
- 'Real Cempaka Social Media Campaign', CSBOP annual campaign, Cempaka Blog, website redesign, etc. Speaker: 'Edu On Air: Empowered community through seamless integration of Schoology and Google Apps', Google Malaysia, Kuala Lumpur, Malaysia (1 November 2015). Lecturer: 'Digital Talk with Digital Natives', A brief talk and survey on social media use of 156 students from Form 1-3, Cempaka International School Cheras Campus, Cheras, Selangor, Malaysia (April 17, 2015) Lecturer: 'Inspiring Digital Citizenship', INSET (In-service training & professional development days for teachers), Cempaka International School Damansara and Cheras Campuses, Cheras, Selangor, Malaysia (January 6, 2015) Lecturer: 'Managing Digital Reputation', Cempaka International School, Cheras, Malaysia (August 28, 2013) & Cempaka International Ladies' College, Bandar Enstek, Nilai, Negeri Sembilan, Malaysia (August 27, 2014) Lecturer: 'Top 10 Social Media Competencies for Teachers', INSET 1 (In-service training & professional development days for teachers), Cempaka International School, Cheras, Selangor, Malaysia (August 26, 2014)
GLN IELTS Review CenterHead Teacher
May. 2010 - May. 201310F, Landmark 72 Keangnam Tower, Pham Hung, Tu Liem, Hanoi, VietnamHead Teacher for Keangnam Branch of GLN (Head Office); administrative and teaching IELTS (International English Language Testing System as well as General English from Beginners to Pre-Intermediate Learners of all ages; Conducted IELTS workshops and seminars for students at National Economic University, FPT University, and Hanoi Law University. Also in charged with preliminary interview for teacher applicants as well as design and implementation of curriculum. (Hanoi, Vietnam)
CRM Australian English Review CentreMarketing Officer
Aug. 2009 - Dec. 2009Makati City, PhilippinesMarketing Officer position in charge of Public Relations and Advertising. In charged with online advertising as well as workshops and events. (Project Basis)
Tourism PhilippinesOwner and Social Media and Content Strategist
Jun. 2009 - Jan. 2016Manila, PhilippinesAdministrator, content creator, and strategist, Tourism Paradise Philippines Facebook and Twitter Pages
Initiated and launched both Facebook and Twitter pages
Managed, supervised, and created content for feeds and discussions Participated in minute-by-minute online conversations, answering questions, offering solutions and mediating conversations
Monitored trends in social media tools, trends and applications
Coordinated and partnered with other relevant organisations and personalities for online campaigns (Blog Action Day, Disaster Relief and Rescue, Social Media Tourism Campaign, etc.)
Tourism Paradise PhilippinesSocial Media Advocate
Mar. 2009 - Mar. 2015Johor Bahru, MalaysiaMain travel writer for destination guides to the Philippines for Tourism Paradise Philippines website (http://tourism-philippines.com) as well as other online publications such as GotSaga.Com amongst others.
Thomson ReutersUK Administrative Assistant (Corporate Advisory Services)
Oct. 2008 - Mar. 2009Makati, PhilippinesManaged and organized all the shareholder disclosure requests issuance, responses, and follow-through for UK, Australian and South African companies and custodians.
Made sure the relevant information was processed electronically, and uploaded through the different sites.
Provided liaison support between the London and the Manila offices for the unit.
Philippine Postal Savings Bank, Inc.Administrative Officer
Jan. 2006 - Dec. 2008Manila, PhilippinesManaged and organized all confidential documents for the Office of the First Vice President/Marketing Group Head; Conducted research work on a wide range of topics (Part of the research for the Asia Pacific Remittance Flow Study and the New Postal Bank Model), research study was presented at World Savings Bank, Institute Conference in Brussels, Belgium in November 2006 and presented in
the Asia Pacific Regional Group Meeting in Manila, March 2007; Coordinated events with partners in Belgium, Denmark and other countries for the Asia-Pacific Regional Meeting in Manila March 2007; Provided liaison support and coordination for all the delegates from different participating countries from Europe, Asia-Pacific, and Africa with their visa and immigration requirements. Maintained constant contact with the Department of Foreign Affairs and the different diplomatic posts abroad, the Bureau of Immigration and Deportation as well as the Manila International Airport
Authority; Arranged meetings for the First Vice President in banks, and Philippine Embassies and Consulates abroad; and In-charge of the different corporate communications, minutes of Lending Committee, marketing letters as well as Bank’s press releases.
Intch is a Professional Networking App for the Future of WorkSee more people like Ryan on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
704396 people
22
Hospitality and soft skills professional
51
Managing Director @ Zeidan Digital Marketing
34
Founder, Coach & Mentor @ Ignite Your Success
140094 people
16
Managing Director @ Mister Milford
19
Freelance Writer / Editor
18
Business Development and Engagement Lead @ Blue Light Victoria