ICFSenior Creative Director of Innovation
Oct. 2019 - Jun. 2020Toronto/ Los Angeles- Owned the art and design direction of Spark Labs and the Innovation function within a global consulting powerhouse, sculpting an emblematic brand identity and voice that resonated through cultural expression and strategic operations.
- Developed a sustainable growth trajectory for creative storytelling within the Innovation function, developing brand positioning, voice alignment, and community assimilation, integrating into the broader company marketing and communications fabric.
- Engineered a robust ICF newsroom within the Innovation function, orchestrating collaboration among department leaders, industry experts, consultants, and copywriters to curate impactful stories, and translating them into captivating multimedia narratives. Notable coverage included monumental projects spanning in-flight connectivity, national environmental campaigns, city-level transit initiatives, and collaborations with governmental agencies like FEMA and the CDC.
- Induced paradigm shifts in corporate culture by strategically managing our innovation focused content strategy and execution across internal and external platforms, fostering design driven conversations, and catalyzing change across various tiers of the organization.
- Drove and directed multifaceted media production, from mini-documentaries to gamification tools, weaving together distinct formats to communicate engaging design and innovation stories.
- Managed the creative budget, internal teams, and freelance talents, orchestrating content creation and campaign execution.
- Designed immersive virtual and physical workshops, marketing activations, and training boot camps, using design thinking tools, paving the way for a future of interactive and impactful engagements.
- Acted as the creative compass for ICF consultants, facilitating compelling storytelling support, proposal visualization, and inventive asset creation.