Erica Tingler - Digital Marketing, Copywriting, Editing and Planning, Life Sciences, Biotech, Pharma, Healthcare

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Work Background

The United States Pharmacopeial Convention, Inc.Consultant, Marketing and Communication, Small Molecules amd Biologics

Aug. 2021Washington DC-Baltimore AreaManage and drive existing and new product offerings through creative marketing efforts by identifying potential customer needs. Design comprehensive communication strategies integrating academic, digital, social and website assets and plan, prepare and deliver internal training Create and execute an editorial calendar connecting projects to goals, values, and mission objectives Write, proof, and edit distilled copy that conveys complex scientific principles to B2B and lay people Guide designers to ensure contemporary, brand-aligned graphics and creative for video, audio, animation, print and digital media Apply metrics and data to methodically to analyze, modify, and improve messaging, placement and timing of communications across platforms including building communities around social media tools Collaborate with customer development team and internal stakeholders (lab operations, marketing communications, stakeholder engagement, market intelligence, legal, finance, science, etc.) to ensure maximum business and public health impact

The United States Pharmacopeial Convention, Inc.Scientific Marketing Communication Strategist

Aug. 2021 - Feb. 2024Rockville, Maryland, United States

A Square Group (ASG)Senior Functional Communication Strategist, Federal Healthcare: Affordable Care Act

May. 2021 - Aug. 2021Washington DC-Baltimore AreaSenior Functional Analyst, Federal Communication and Training Strategist: Frederick, MD a2 A Square Group, in support of the Affordable Care Act, 05/2021-present Support the goal of increasing promotion and awareness of participation in the federal marketplaces Create the annual training for the agent/Broker population serving American families Coordinate to prepare the training content for mobile accessibility Develop and support live webinars and computer-based training (CBT) Draft and disseminate promotional messaging (e.g., tweets, email blasts, newsletters) Develop educational materials (e.g., frequently asked questions documents, topical tip sheets) Create videos, podcasts, and training on topics relevant to agents and brokers

Infina, Ltd.Senior Communication Strategist

Nov. 2019 - Jun. 2020McLean, Virginia, United StatesFurloughed under 2020 CARES Act due to COVID 19 pandemic. Stop Work Notice led to termination Communication Strategist for Infina, LTD under contract from the Federal Aviation Administration Content Lead, Concept of Operations Communication Team (ConOps) --Developed communication strategy supporting the modernization of the National Air Space --Wrote change management content to drive the transition from aviation legacy systems to new digital technology --Wrote video script, storyboarded production, participated in shoots, and created C-suite interview f footage Designed storyboard workbooks for serial video projects --Conducted technical research including gap/bridge analysis, end-use analysis, SWOT and training evaluation --Audited media to ensure conversion to new messaging was unified, accessible, and integrated --Collaborated with creative team to build interactive training materials and meeting deliverables

US Environmental Protection Agency (EPA)/ Avanti Director of Communication

May. 2010 - Oct. 2012Washington D.C. Metro AreaDirector of Communication and Instructional Design Avanti Corporation under contract with the United States Environmental Protection Agency Project Manager, E.P.A. Development of Application "ISIS", Compliance User Platform Enabled users to enter, analyze and submit compliance data Designed interface and user documentation to synthesize Articulate Story product for users nationwide Lead team of subject matter experts, I.T. and design vendors to catalyze enterprise data solution Mentored junior-level copywriters and editors

Quest CommunicationFounding Director of Communication Consultancy

May. 2009Washington, District of Columbia, United StatesFaircount Media Group and Quest Communication, 09/2010-present Distill dense and difficult scientific information into accessible language/formalize data for experts Write compelling, technically accurate, original, audience-sensitive copy Design, budget, and manage communication strategies and their multi-media components Develop metrics based on real-time ROI for communication initiatives Invent, write, and execute the production of multimedia deliverables for hardcopy or Web content Create and manage new media tools: scripts, digital stories, blogs, RSS, SEO, social media Edit, proofread, and revise using AP, GMO and Chicago styles compliant with internal style guide

Willis Towers WatsonStrategic Communication Consultant

Aug. 2007 - Jul. 2009Cleveland/Akron, Ohio AreaPerformed extensive and various communication audits, designed training programs, developed life cycle communication strategies that engaged the memberships of nonprofits and Fortune 100 corporations,teaming with marketing directorships, political action committees, scholarly and layperson readership publications, public relations and policy, and publishing departments. Executed strategic communication plans for Mayo Clinic, Diebold, IBM and more.

Stark State College of TechnologyFaculty, English

Jan. 1998 - Jul. 2006Canton, Ohio AreaTaught all levels of coursework in the English Dept: writing, reading, business communication, technical communication, word processing, and public speaking. Developed training program for onboarding instructors. Mentored adjunct instructors in the area's first "Early College High School" program, a reform initiative in which first generation college students earned their Associate's degree concurrent with their high school diploma.