Philani Mdingi - Director of technology, data and innovation, Maverick Mind

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Network Power<100 people

Roles

💸100%

Marketing

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Consulting

Geos

🇿🇦100%

South Africa

Work Background

All OutDirector of Technology, Data & Innovation

Apr. 2023Gauteng, South AfricaI am responsible for making technical decisions on behalf of the business, as well as ensuring that the products we build and use are competitive.

IAB2021 IAB Bookmarks Awards Jury Panelist: Innovative Engineers

Apr. 2021 - Sep. 2021City of Johannesburg, Gauteng, South AfricaI was a member of the judging panel that judges work in the Innovative Engineers category for 3 years. The IAB Bookmark Awards are an essential event that recognises and celebrates excellence in digital marketing and technology. Being a member of the judging panel for the Innovative Engineers category is a significant responsibility and an opportunity to contribute to the industry by identifying and recognizing outstanding work in the field. The award-winning work inspires and educates others in the industry, highlighting the power of creative and effective digital marketing campaigns in building brands and driving growth.

GirlCode ZADeputy Chair of the Board

Jun. 2020 - Jun. 2021Johannesburg, Gauteng, South AfricaGirlCode is a Non-Profit Organisation that is on a mission to empower 10 million women and girls with tech skills by 2030. The Organisation's vision is to create a network of women who are highly skilled in software development and leadership skills who will contribute towards an inclusive and innovative technology industry.

Maverick MindDigital Strategy Director

Sep. 2014Johannesburg Area, South AfricaAs a founder and Digital Strategy Director at Maverick Mind Agency, the main focus of my role is to develop and implement digital and tech consulting services for clients to drive innovation. I manage teams focused on application development, digital marketing, consulting, and software as a service, and work with advertising and technology partners to facilitate collaboration. Some of my achievements include: • Led a digital transformation project for a 13 Billion Rand fund management client and defined their company-wide digital strategy. • Establishing a software-as-a-service division for the agency focused on eMarketing and app development, which has generated a new recurring revenue stream. • I successfully developed a performance marketing strategy for the British High Commission (TFSA) in South Africa, which helped them reach export-ready businesses in Southern Africa, including countries such as South Africa, Botswana, Lesotho, Swaziland, Namibia, and Mozambique. This was all part of the British government's efforts to establish trade relations in the region outside of the Southern African Economic Partnership Agreement (SADC EPA) post-Brexit. Additionally, I had the opportunity to oversee the user experience design (UI) team, the front-end development team, the back-end development team, and provide strategic input to the creative team. • Assisted a top-tier South African Bank in increasing engagement in their Enterprise Development program. I achieved this by developing an Account Based Marketing strategy, creating an editorial calendar for content management, growing a database of SMMEs that met the program's requirements, designing email templates, and implementing analytics reporting. Engagement in the program increased by an average of 60%. Notable clients: • First National Bank • Standard Bank of South Africa • Broll • Legal Aid South Africa • ABSA • ABASA • South African Music Rights Organisation • DAI • Tshikululu • Sotheby's • BMI Techknowledge

EverlyticHead of Digital

May. 2011 - Feb. 2014RosebankAs Head of Digital at Everlytic, I was responsible for managing the performance of digital platforms, media strategy, paid media, earned media, PR, marketing analytics, content marketing, branding, and sponsorships. I managed marketing and digital teams across several countries, including South Africa, Kenya, Nigeria, Argentina, Brazil, and Chile. I was also responsible for the successful implementation of performance marketing in all territories. My key achievements include Everlytic being voted as the fastest-growing technology company in South Africa and the third fastest-growing in Africa by Deloitte, and a 606% growth in revenue over 5 years. This success played a key role in the acquisition of Everlytic by Vox telecoms.

Cerebra CommunicationsDigital Strategist

Nov. 2010 - May. 2011I successfully developed and implemented digital media strategies for clients, effectively integrating value exchanges between consumers and brands. I also led the social team working on a top-tier Telco in rebranding the company on social media and oversaw the social media strategy for eBucks. I also collaborated with a public relations agency to increase engagement on a fintech platform and published articles on African publications about digital trends. My work resulted in increased engagement and customer retention, as well as strong returns on investment through targeted campaigns. The thought leadership on current and future digital trends also helped to position the clients as industry leaders in their respective markets.

Howber ServicesEmail Marketing Manager/ Online Media Marketer

May. 2008 - Nov. 2010I was responsible for defining and overseeing acquisition, retention, and conversion strategies for three online gaming brands. I also managed, developed, and implemented online campaigns to drive these efforts. Additionally, I introduced Google Analytics and successfully migrated from Sitefinity to improve metrics measurement, which influenced business decisions. My key duties included project management, campaign development and implementation, budgeting, vendor management, content management, conceptualization, and communication with the creative department. I also managed email marketing, cross-brand marketing, and web analytics for various brands, as well as ran promotional draws, conducted competitor analysis, and formulated social media strategies. I also trained new staff on email marketing techniques and monitored the online reputation of the brands.

FNB (White label Campaigns)Sales Consultant

Apr. 2007 - May. 2008Provide customer service in terms of shared value standards of First National Bank. Marketing and selling one account/home loans to internal and external clients. Implementing new joint venture campaigns between FNB and other brands. Performing sales function for new products and managing customer queries. Managing & maintaining customer relationship (Negotiating interest rate for the customers & liaising with attorneys to ensure that customer's properties are registered).

Business in AfricaSub-editor/copywriter

Jan. 2007 - Dec. 2007Writing for and Sub-editing trade publications.

Copywriter Design WorldCopy Writer

May. 2006 - Mar. 2007I wrote and edited articles, created copy for search engine optimization, worked with a team to improve website traffic and ratings, assisted in website layout, conducted research, wrote emails for email marketing, created press releases, and performed administrative duties.

Orange Juice DesignStudent Copywriter

Mar. 2002 - Oct. 2002**Conceive and write copy for advertising. **Perform the proof reading function. **Liaise with advertising agents.

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