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Work Background
MorphosisSenior User Experience Designer
Mar. 2023 - Mar. 2024Bangkok City, ThailandMorphosis is a multinational digital product design consultancy that specializes in UX research, product design, development, and digital marketing. The company is based in Bangkok, Thailand and operated under Seven Peaks IT consultancy group. I worked as a Senior UX Designer handling multiple clients from around the world and collaborated with colleagues from more than 25 nationalities. Some of my significant contributions are: Assisting TrueID Thailand, an entertainment super-app with over 4 million users, in reformulating their business approach to incorporate personalized experiences into the app. Formulate the design concept and interaction for the superapp. Improving BYD Thailand's b2b dealers portal with the team to increase design efficiency and empower dealers and sales to have more synced data on sales and records. Other clients that I've contributed on; VIV.net (Netherlands), Bangkok Bank (Thailand)
GOKAMPUSSenior Product Manager
Aug. 2022 - Feb. 2023Jakarta, IndonesiaLeading the entire product team, which includes the developers and UX designers. Our top priority is to successfully launch the Learning Management System and ensure its widespread adoption in the market. After just 3 months since its launch and records, we successfully acquired an impressive 10,000 new users.
GOKAMPUSUser Experience Design Lead
Sep. 2021 - Aug. 2022Jakarta, IndonesiaLead a project to completely redesign the site, including all aspects of product strategy, research,
and implementation. And was successful in increasing the percentage of customers who
purchase by 3 times since the deployment. Establishing the goKampus app and online design ecosystem from start to finish, creating a design framework that can be used throughout the team, and conducting daily user research to examine prospective design decisions using multiple quantitative and qualitative methodologies. Succeed in championing a data-driven strategy and an experimental culture within the user experience (UX) team. Directing the UX development of goKampus products and mentoring the team to become a high-performing entity.
PRIEDS TechnologyUser Experience Designer
May. 2021 - Aug. 2021Jakarta, Indonesia
TokopediaUser Experience Researcher
Nov. 2019 - Sep. 2021Greater Jakarta Area, IndonesiaPerformed an in-depth analysis of the promotional journey experience of Tokopedia users. Through our research, we have discovered the challenges that users face when trying to apply a coupon code, primarily because of the placement of the hidden terms and conditions. The Tokopedia product design team has used these findings to completely overhaul the front promo funnel journey. The improvement successfully addressed the user's confusion when applying the coupon. Researched and analyzed the market landscape for Tokopedia's Gaming voucher, Internet installation, and Streaming services product. Presented crucial insights into how users perceive and interact with digital products. The valuable insights have greatly aided the business team in gaining a comprehensive understanding of the market landscape and consumer perception. This understanding has been instrumental in shaping the direction of our upcoming products.
goKampusGraphic Designer
Dec. 2018 - Jul. 2019Jakarta, Indonesia
Calvin Institute of TechnologyCreative Designer
Aug. 2018 - Jul. 2020Jakarta, Indonesia
TokopediaGraphic Designer
Jan. 2018 - Nov. 2019Greater Jakarta Area, IndonesiaPresented the responsibility of effectively representing the Tokopedia brand in the world of Social Media business. I had a crucial role in the Tokopedia BTS campaign, where I creatively crafted the image and successfully drove a significant boost in engagement. As a result, we witnessed an impressive surge of 1 million new followers.
Monad International Sdn.BhdUI/UX Designer
Jul. 2017 - Sep. 2017Subang Jaya, MalaysiaMonad International is a developing digital agency based in Malaysia which specialised in web, graphic, video and audio design. • Designing user interface and experience website for Bank Negara Malaysia's first financial education website "DUITPlus". An all in one website providing comprehensive information about financial knowledge. Targeting Malaysian youths to increase their financial literacy.
Commas PR Sdn BhdPublic Relations Intern
Apr. 2017 - May. 2017Kuala Lumpur, MalaysiaCommas & Industry Communications is a boutique agency specialising in traditional and digital Public Relations in Kuala Lumpur, Malaysia. • PR Project for "The Chivas Venture"; an annual competition that sees entrepreneurs compete for a share of $1million in funding for their world changing start-ups. • Monitoring and calculating media coverage performance for Malaysia's biggest urban art festival "URBANSCAPE 2017". Ensuring press are well entertained in their work to cover all the news on site and online.
Sinar Mas LandBusiness Development Intern
Jul. 2014 - Aug. 2014Greater Jakarta Area, IndonesiaSinarmas Land is a business group of Sinarmas group focus on property and real-estate industry in Indonesia. • Intern in "Emerging Team" division; a research and development team of Sinarmas Land group.
Helping Sinarmas Land in expanding and exploring any potential business market in every area in BSD (Bumi Serpong Damai, a major town project under Sinarmas group).
Design Cub3 -Creative Idea that Works-Graphic Designer
Jul. 2013 - Aug. 2013Greater Jakarta Area, IndonesiaHaving the opportunity to design collaterals across platform from digital to out of home media for several clients.
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