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Work Background
ThriftBooksSr Director Procurement
Sep. 2019Greater Seattle Area
Paula's Choice SkincareSr Director Specialty Sales & Customer Experience
Jan. 2017 - Dec. 2018Greater Seattle AreaPromoted to lead both the wholesale sales team of 15 and the client service call center team of 20. Charged with evolving the partnerships with Nordstrom and QVC to drive better brand performance in-store and online; and creating and driving the sales and marketing strategy for new customer acquisition. Wholesale Management
▪ Coached and mentored wholesale team to drive effective partnership with buyers and planners, QVC and Nordstrom to drive increased YoY performance. ▪ Built sustainable and deliberate sales and marketing strategies for Nordstrom and QVC, aligning global brand mission which drove retail sales through best-in-class product education. Client Service Management
▪ Maximized efficiency through improved onboarding, continued education and succession plan for team, creating a career path with highly-skilled product knowledge experts. ▪ Analyzed CRM data to better understand the pulse of the customer experience and make timely adjustments to product and brand marketing which improved the customer experience. ▪ Implemented a communication platform which empowered the front-line retail team to translate the VOC to all levels of the business for immediate brand performance improvement ensuring customer loyalty.
Paula's Choice SkincareIntegrated Business Planning
Jan. 2016 - Jun. 2017Greater Seattle AreaSelected to implement and lead an Integrated Business Planning model, shifting from a reactive to a proactive model which transformed the organizational performance by aligning sales, marketing, finance and operations into a cohesive model, and with improved communication and transparency to all business leaders. ▪ Collaborated with senior leaders to develop a cross-functional business format and share monthly strategies that supported a 3-year planning cycle, aligning all internal business teams to a single business strategy. ▪ Deployed IBP accountability meetings across teams, utilizing financial data and KPI’s to reveal current state of business and challenge teams which drove proactive planning, urgent to 24 months out. ▪ Solicited and provided continual feedback to ensure IBP was meeting the needs of the business resulting in revenue wins and consumer/client satisfaction.
Paula's Choice SkincareDirector of Sales & Operations
Jan. 2014 - Dec. 2016Greater Seattle AreaSelected to launch the first-ever wholesale distribution channel, including developing internal operational processes, shipping/receiving guidelines, and supply/demand planning. Aligned global marketing efforts and product launch strategy to maximize the new wholesale partnerships and drive customer acquisition. ▪ Built 3-year, multi-million-dollar sales and marketing strategy inclusive of budget, unit and dollar forecast to support national product launch in Nordstrom brick and mortar locations. ▪ Partnered with a vendor representative to develop sales and marketing strategy which secured the QVC relationship and led to the #1 top-performing on-air skincare launch. ▪ Instrumental in creating the retail sales product education program, and developed pos materials, education cards, product launch kits, monthly quarterly buyer boxes which drove product education and awareness and retail sales.
butter LONDONSr. Account Executive
Jan. 2011 - Dec. 2014Greater Seattle AreaRecruited to lead new wholesale business development across the U.S. Managed a sales team of six and four third- party representative groups responsible for multi-million dollar forecast and under operating budget YOY. ▪ Top Performer Sales Executive 3 consecutive years with 3-year revenue growth of 450% and increased active accounts from 100 to 1000+. ▪ Collaborated to produce global sales and marketing forecast/budget by channel, bottoms-up including units/dollars ensuring maximum profitability was achieved through effective planning with account. ▪ Honest and timely negotiations for marketing opportunities, shelf space and online initiatives drove top margin contribution of all channels, 28%. ▪ Oversaw the planning and execution of seasonal trade shows which acquired an average of 60 new independent accounts and six strategic acquisition accounts, including Good Morning America, Ann Taylor, Barnes & Noble, and Gilt.
ANN Inc.General Manager | Regional Performance Coach
Jan. 2005 - Dec. 2011Bellevue, WARecruited to lead high volume/traffic location, improved sales trend by 5% YOY. Fostered district recruit/retain program reducing turnover from highest in the PNW to lowest. Acting District Manager for 12 stores. ▪ Coached, mentored and managed district sales and management team through streamlining operations, product and sales education and recognition.
Gap inc.General Manager | New Store Experience Regional Trainer
Jan. 2002 - Dec. 2005Greater Los Angeles AreaLed store team to manage customer experience, presentation, service level and assortment. Supported district team of 15 stores to recruit and retain employees landing #1 reduction in turnover for LA region. ▪ Partnered with HQ to support NEW store concept to LA, included logistics to coordinate temp closing, remodel and grand re-opening events that secured visits from top HQ Executives.
Macy'sSales & Merchandise Manager
Aug. 1990 - Apr. 2002Greater Los Angeles Area2000 – 2002 Group Sales Manager, Santa Monica
1998 – 2000 Group Sales Manager, South Coast Plaza
1990 – 1998 Group Sales Manager, Century City
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