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Work Background
ZulilyAssociate Creative Director - Copy
May. 2023 - Dec. 2023- Provided creative direction for lifecycle marketing communications and experiences across the Zulily digital ecosystem
- Contributed to the overall brand messaging strategy. Wrote brand voice guidelines and brand positioning documents for two company rebrands; worked with marketing & creative teams (80+ people) to implement the brand updates across site and marketing channels
- Delivered presentations for high-visibility marketing campaigns that verbally and visually communicate creative work and concepts to executive leadership and channel stakeholders
- Directed & helped to concept or write messaging for 15+ shop pages on the site
- Worked with Email team to A/B test copy, review results and optimize conversion for email program that drove ~30% of total company demand
- Mentored and managed junior copywriters’ performance and hosted regular 1:1s
- Consulted UX, tech, marketing, and merchandising partners on SEO and content best practices for site and campaign content strategy
ZulilySenior Copywriter
May. 2021 - May. 2023Ohio, United States- Crafted concepts and messaging for Zulily’s major seasonal and retail programs (includes messaging for social, paid media, email, site, and SEO) driving millions of dollars in demand (Q2 & Q3 '23 campaigns drove $14+ million in demand)
- Used consumer research and insights to inform content and copy strategy across marketing channels; partnered cross-functionally to react to testing results and help ideate solutions for business challenges
Columbus Pride, Professional Women's UltimateSocial Media Manager
Nov. 2019 - Jun. 2023Columbus, Ohio Metropolitan AreaManages social media content for Columbus' professional women's ultimate team (part of the Premier Ultimate League). Creates graphics for social and helps to align design and content for all external facing content, from the website to the sponsorship pitch deck. https://www.columbusprideultimate.com/
ZulilyLead Copywriter - Product & Retail Copy
Jan. 2018 - May. 2021Columbus, Ohio- Provided monthly quality reviews for up to 20 product/retail copywriters and editors, many of whom showed quality improvement month over month
- Helped to create new copy standards for all product divisions, as well as ensure all language used is legally compliant and on-brand
- Supported copy team through launch of new proprietary software by helping to troubleshoot and acting as a liaison between the copywriters, project managers, tech team and developers
- Hosted creative workshops and team meetings, and helped deliver monthly business reviews to leadership
- Problem solved in real time with peers in Seattle, leadership, and partners in merchandising for issues surrounding capacity, scheduling, copy standards, and customer complaints
ZulilyProduct Copywriter/Editor
Jul. 2016 - Jan. 2018Columbus, Ohio- Wrote high volume of product descriptions daily in fast-paced environment
- Edited product descriptions written by in-house and contracted writers
- Met with assistant buyers in merchandising and copy leads to help improve vendor doc content - Worked with SEO team to write meta tags and descriptions
Vagabond City LiteraryEditor-In-Chief
Mar. 2015 - Jun. 2019Remote-Interviewed, selected and managed remote volunteer staff of seven people -Managed the journal’s WordPress website and stayed up-to-date with SEO stats
-Tasked with copy-editing and formatting monthly journal manuscript before publication
-Wrote and designed social media ads and monthly newsletter for journal subscribers
Beetnik PressFounding Editor
Feb. 2013 - Sep. 2013Pittsburgh, Pennsylvania● Founded a Pittsburgh-based literary micro-press which aims to publish chapbooks of deeply rooted, place-based fiction and non-fiction. ● Involved in all aspects of publishing chapbook—communicating with the author, negotiating contract terms, editing the manuscript, designing the chapbook, communicating with the printer, marketing, and finances.
Fourth River Literary JournalAssisstant Editor
Sep. 2012 - Dec. 2012Pittsburgh, Pennsylvania● Assisted in reading and selecting submissions for publication (poetry, nonfiction, and fiction)
● Helped in planning event for launch of the new issue of the Journal; emceed launch—introduced readers for the evening and acknowledged all those who helped in making our final product.
● Represented Fourth River during the Association of Writers and Writing Professionals (AWP) Conference in Boston, Massachusetts (March 6-9, 2013)
Hawk and Handsaw: Journal of Creative SustainabilityStudent Editor
Sep. 2011 - Apr. 2012Unity, Maine● Aided in selecting submissions, deciding order of content and design of journal ● Represented the journal at the AWP Conference in Chicago, Illinois (February 29-March 3, 2012)
Eastern Pennsylvania Business JournalEditorial Intern
May. 2011 - Aug. 2011Bethlehem, PA- Investigated leads, interviewed sources, and wrote news articles (17 bylines total) - Proofed news articles written by the journal staff
Clean Water ActionCommunity Organizing Intern
May. 2010 - Aug. 2010Greater Philadelphia Area● Researched water and natural gas issues in Pennsylvania
● Worked to engage non-profit members on the phone and in person
● Helped to organize a lobby day in Harrisburg and a Silent Auction event for the organization
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