Michael Robin

Marketer @Self

Email Marketing ManagerDigital Ads ManagerMarketing Director💸 MarketingCRM manager🧑‍💼 C-level ExecutiveASOCMOContent ManagerSEO Manager

With over 10 years of experience in marketing, I have led dynamic teams, set up and changed marketing operations and management; as well as delivered growth and results for various employers across different industries and sectors. My core competencies include growth marketing, marketing operations, strategic marketing, and sales enablement. I have also been recognized as a Leadership Finalist, a Women Profile in Power Nominee, and an Austin Under 40 Finalist in the tech category. I've been successful by combining intuition and analysis to craft effective and innovative marketing strategies that align with the market's pulse and the company's goals. I empower and inspire my team to be change-makers, opportunity hunters, and remarkable performers.

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Work Background

PavilionMember

Jan. 2024RemotePavilion has cultivated a community of GTM leaders who help and support each other. Pavilion is home to top sales, marketing, customer success, rev ops, and consultant/advisor professionals from around the world. As an executive member, I have access to insights, connections, events, courses, and accreditations to help me grow.

SignificoDirector of Marketing

Jan. 2023 - Mar. 2024Austin, Texas Metropolitan Area · Hybrid• Led B2B channel marketing. • Managed cross-functional teams for efficient campaign and web development execution. • Executed successful activations, tripling website traffic and expanding market reach. • Developed targeted go-to-market strategies for the North America target audience. • Standardized revenue and budget models, aligning with financial goals and optimizing business performance.

MindBridgeDirector of Global Marketing

Oct. 2021 - Oct. 2022Austin, Texas Metropolitan Area · Hybrid• Spearheaded B2B channel marketing strategies, achieving a 34% increase in revenue through collaborative efforts with sales teams. • Demonstrated strong business acumen with strategic market and competitive analysis leading to effective decision-making. • Executed impactful marketing campaigns across digital, SEO, and public relations channels. • Deep understanding of performance marketing and AdTech, utilized in driving successful campaigns. • Aligned marketing projects with company budgets and goals in collaboration with sales & product leaders.

FinastraDirector of Marketing for the Americas

Sep. 2020 - Oct. 2021Americas• Led Finastra's Americas Marketing team, demonstrating extensive B2B channel marketing leadership across U.S., Canada, and LatAm, driving over $1B in revenue. • Established successful partnerships with sales leaders, contributing to significant business growth and revenue generation. • Developed and executed impactful marketing initiatives, effectively engaging and educating customers on Finastra's solutions. • Leveraged in-depth knowledge of performance marketing and the AdTech landscape in strategizing and implementation.

ValkyrieMarketing & Business Consultant

Sep. 2019 - Sep. 2020Austin, Texas, United States• Established and developed foundational support for marketing structure, demonstrating extensive experience in leading B2B channel marketing. • Developed KPis to scale business, reflecting a proven partnership with sales leaders on business growth initiatives. • Developed foundational marketing support, illustrating proficiency in building positive cross-functional relationships. • Utilized a deep understanding of performance marketing and the AdTech landscape in developing effective marketing KPls.

EbcoDirector of Marketing

Feb. 2019 - Feb. 2020Austin, Texas Area• Led B2B channel marketing initiatives, significantly enhancing brand awareness, preference, and trust, demonstrating extensive experience in strategic marketing leadership. • Collaborated closely with sales leaders to align marketing strategies with business growth goals, contributing to a 65% increase in revenue. • Built cross-functional team relationships, ensuring cohesive strategy development and implementation.

Rocksauce, an EX² Solutions CompanyHead Of Marketing

Mar. 2012 - Apr. 2019Austin, Texas• Led B2B channel marketing, increasing branding and customer awareness, driving a 500% customer base expansion. • Partnered with sales leaders, integrating CRM strategies for cohesive revenue team growth. • Applied critical thinking in data-driven marketing, optimizing lead generation across digital platforms. • Strategically managed relationships, aligning marketing with organizational values for client-centric outcomes. • Activated large-scale marketing programs, successfully engaging Fortune 500 companies and startups. • Quickly adapted to dynamic market changes, leading to significant customer base growth. • Fostered positive cross-functional team relationships, enhancing marketing and sales collaboration. • Created impactful marketing campaigns, effectively communicating brand messages to diverse audiences. • Demonstrated expertise in performance marketing and AdTech, driving robust lead generation strategies. • Collaboratively aligned marketing with sales goals, supporting joint business plans and major client engagements.

American Cancer SocietyCancer Information Specialist

Nov. 2010 - Apr. 2012Austin, Texas Area

H-E-BScratch Baker

Jan. 2010 - Oct. 2010Round Rock, Texas

The Children's CourtyardChef

Sep. 2008 - Jan. 2010Austin, Texas

Bright HorizonsChef

Sep. 2007 - Aug. 2008Austin, Texas

EatMe AustinOwner/CEO

Aug. 2006 - Mar. 2012Austin, Texas Metropolitan Area · On-siteOwner and operator of home bakery, selling scratch baked cakes, cupcakes, cake pops and cookies to residents of Austin for their special occasions including birthdays, weddings, anniversaries, community gatherings and events for groups of 12-500.