Bayt.comProduct Marketing Manager | SaaS Solutions
Apr. 2023 - Aug. 2023Dubai, United Arab Emirates Β· On-sitePMM - Tech Licensing Products (SaaS Solutions)
Lead marketing activities for 3 cutting-edge tech licensing products, driving growth and customer success:
Talentera: An end-to-end Applicant tracking system that optimizes the recruitment process from Requisition to Onboarding. Learn more at www.talentera.com. Evalufy: A cutting-edge AI-powered video assessment tool that enables quick and accurate candidate screening, shortlisting, and interviewing. Explore at www.evalufy.com. Afterhire: A configurable onboarding platform that facilitates the seamless integration and accelerated productivity of distributed hires. Visit www.afterhire.com for more information. Key Responsibilities: Collaborate with cross-functional teams including Sales, Product, Marketing Communications, and Demand Generation to drive growth and ensure customer success. Develop compelling product positioning and messaging strategies that differentiate our products in the market. Take ownership of content creation, producing engaging materials such as data sheets, infographics, solution briefs, white papers, user guides, web tutorials, presentations, sales documentation, product videos, website copy, blog posts, and release announcements to effectively communicate the benefits of our products. Partner with the Product team to effectively communicate the value proposition of our products to the sales team. Develop sales tools and training materials to support the selling process, providing deep dives into the product during sales calls when appropriate. Strategically plan and manage the launch of new related products and releases, ensuring smooth cross-functional implementation. Acquire in-depth knowledge of our buyers, their buying process, and criteria to optimize product positioning and marketing strategies. Stay informed about the competition and analyze market trends to position our products effectively and identify opportunities for new capabilities.