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Work Background
Marketing And Public Relations Manager
QashioMarketing And Public Relations Manager
Aug. 2023 - Feb. 2024Dubai, United Arab Emirates Β· On-siteAs the Marketing Manager at Qashio, I spearheaded Performance, Product, Brand, and Events marketing strategies while managing a suite of business tools including Zapier, Wordpress, Google Ads, LinkedIn Ads, Meta Ads, WhatsApp Business, Pipedrive, and Outplay. Through strategic oversight and continuous optimization, I maximized the efficiency of these tools, driving customer acquisition and engagement. Leveraging data-driven insights, I optimized campaigns across various channels, enhanced brand perception, and organized impactful events to foster meaningful relationships. My multifaceted approach contributed to the company's marketing success and achievement of key performance metrics. Partnerships: Launching Apple Pay Emirates Skywards Partnership CredibleX Partnership Yallacompare Partnership
Product Marketing Manager | SaaS Solutions
Bayt.comProduct Marketing Manager | SaaS Solutions
Apr. 2023 - Aug. 2023Dubai, United Arab Emirates Β· On-sitePMM - Tech Licensing Products (SaaS Solutions) Lead marketing activities for 3 cutting-edge tech licensing products, driving growth and customer success: Talentera: An end-to-end Applicant tracking system that optimizes the recruitment process from Requisition to Onboarding. Learn more at www.talentera.com. Evalufy: A cutting-edge AI-powered video assessment tool that enables quick and accurate candidate screening, shortlisting, and interviewing. Explore at www.evalufy.com. Afterhire: A configurable onboarding platform that facilitates the seamless integration and accelerated productivity of distributed hires. Visit www.afterhire.com for more information. Key Responsibilities: Collaborate with cross-functional teams including Sales, Product, Marketing Communications, and Demand Generation to drive growth and ensure customer success. Develop compelling product positioning and messaging strategies that differentiate our products in the market. Take ownership of content creation, producing engaging materials such as data sheets, infographics, solution briefs, white papers, user guides, web tutorials, presentations, sales documentation, product videos, website copy, blog posts, and release announcements to effectively communicate the benefits of our products. Partner with the Product team to effectively communicate the value proposition of our products to the sales team. Develop sales tools and training materials to support the selling process, providing deep dives into the product during sales calls when appropriate. Strategically plan and manage the launch of new related products and releases, ensuring smooth cross-functional implementation. Acquire in-depth knowledge of our buyers, their buying process, and criteria to optimize product positioning and marketing strategies. Stay informed about the competition and analyze market trends to position our products effectively and identify opportunities for new capabilities.
Digital Marketing Consultant | Fintech | Merger and Acquisition Marketplace
Exits MENADigital Marketing Consultant | Fintech | Merger and Acquisition Marketplace
Jul. 2022 - Jan. 2023Dubai, United Arab EmiratesExperienced Digital Marketing Consultant specializing in fintech and Merger and Acquisition (M&A) marketplaces. Developed and executed data-driven strategies to drive growth and enhance the online presence of a prominent fintech company. Key Responsibilities: Strategic Digital Marketing: Created and executed data-driven strategies to increase brand visibility, lead generation, and customer acquisition in the fintech industry. Conversion Rate Optimization (CRO): Conducted in-depth analysis of user behavior and website performance to enhance conversion rates and improve the overall user experience. Content Marketing: Developed targeted content strategies to engage the fintech audience and build thought leadership through blog posts, white papers, and case studies. SEO and SEM: Implemented SEO strategies to improve organic search visibility and managed SEM campaigns for optimal ROI and lead generation. Social Media Marketing: Executed social media campaigns to increase brand awareness, engage the fintech community, and drive website traffic. Analytics and Reporting: Utilized advanced analytics tools to track performance, generate insights, and provide actionable recommendations for optimization. Client Collaboration: Collaborated with internal teams and stakeholders to align digital marketing efforts with business goals. Market Research and Competitive Analysis: Conducted in-depth research to identify market trends, customer needs, and growth opportunities. Through my role as a Digital Marketing Consultant, I contributed to the growth and success of the fintech company's M&A marketplace by driving targeted traffic, generating leads, and optimizing the digital marketing ecosystem.
Business & Growth Strategy Manager
Social Mode πŸš€ Social Media Agency & Digital Marketing Agency in Dubai UAE & London UKBusiness & Growth Strategy Manager
Feb. 2022 - Apr. 2023Dubai, United Arab Emirates Β· On-siteDynamic and results-driven Business Director at a leading Digital Marketing Strategy & Content Agency in the UAE. Expertise in driving strategic growth and delivering impactful solutions for clients. Lead high-performing teams, nurture client relationships, and exceed expectations. Key Responsibilities: Strategic Leadership: Set clear goals, drive growth, and profitability. Develop innovative strategies positioning the agency as a trusted digital marketing partner. Client Relationship Management: Build strong client relationships as the primary point of contact. Understand their goals and challenges, develop tailored digital marketing strategies, and deliver exceptional results. Team Management: Lead and inspire talented teams. Foster a collaborative and high-performance culture, providing guidance and professional development. Business Development: Identify and pursue strategic opportunities, develop proposals, and contribute to revenue growth. Achieve targets and expand the client portfolio. Digital Marketing Strategy: Stay updated on industry trends, leverage data-driven insights, and optimize campaign performance. Maximize client ROI. Thought Leadership: Act as a subject matter expert, share insights at industry events, and contribute to publications. Position the agency as a go-to resource for digital marketing strategies. Proven track record in driving business growth, cultivating relationships, and delivering exceptional results. Committed to helping brands thrive in the digital landscape.
Digital & Product Marketing Lead | HRMS SaaS Tech Company | Growth-driven Results | Team Leadership
palm.hr - Creating Happy WorkplacesDigital & Product Marketing Lead | HRMS SaaS Tech Company | Growth-driven Results | Team Leadership
Dec. 2021 - Nov. 2022Dubai, United Arab EmiratesAccomplished Digital & Product Marketing Lead with a track record of driving significant growth and leading high-performing teams. Transformed marketing activities across online, offline, and social channels, achieving a remarkable +357% increase in inbound traffic, +423% in inbound leads, and +60% in inbound deals within 6 months. Built and managed a talented team of 5 individuals, achieving over 250% follower growth and engagement without a budget. Responsibilities: Marketing Transformation: Led the successful transformation of marketing activities, driving exceptional growth in inbound traffic, leads, and deals. Implemented innovative strategies to optimize campaigns and boost conversion rates. Team Leadership: Built and led a high-performing team of 5 individuals, utilizing internal recruitment strategies to assemble a talented group. Fostering a collaborative and motivated environment, achieved significant growth in follower engagement and brand reach. Budget Management: Effectively managed the department budget, planning and executing impactful marketing campaigns aligned with business objectives. Campaign Effectiveness: Implemented comprehensive metrics and analytics to measure campaign effectiveness. Leveraged data insights to make informed decisions and continuously optimize performance. Collaborated with external agencies for enhanced expertise and campaign success. Product-Market Fit: Collaborated closely with product teams to analyze user behavior, identify product gaps, and align offerings with market needs. Utilized customer insights and market research to refine product positioning and drive product-market fit. As a Digital & Product Marketing Lead, I spearheaded transformative initiatives, achieving outstanding growth in inbound traffic, leads, and deals. Through strategic leadership and team building, I propelled follower engagement, amplified brand reach, and contributed to the overall success of the HRMS SaaS Tech Company.
Marketing Projects Manager | Growth and Acquisition Scaling Programs | Digital Transformation
GoogleMarketing Projects Manager | Growth and Acquisition Scaling Programs | Digital Transformation
Jun. 2019 - Dec. 2021Dubai Internet City, Dubai, United Arab Emirates Β· On-siteAccomplished Marketing Projects Manager with a focus on driving growth and scaling acquisition programs at Google. Led the design, planning, and execution of over 10 large-scale programs, strategically targeting top advertisers and agencies. During the Covid pandemic, spearheaded the digital transformation of all offline programs, resulting in a significant boost in program ROI. Key Responsibilities: Growth and Acquisition Scaling Programs: Developed and executed growth-oriented and acquisition scaling programs at Google, leveraging large-scale in-person programs as a strategic tool. Designed comprehensive strategies to attract and engage top advertisers and agencies. Digital Transformation: Led the successful digital transformation of offline events to virtual formats in response to the Covid pandemic. Orchestrated the seamless transition, delivering interactive and engaging digital experiences for participants. ROI Boost: Implemented innovative digital event strategies that skyrocketed program attendance from 15 participants to over 950+. Created captivating content formats, interactive sessions, and virtual networking opportunities to maximize engagement. Cross-Functional Collaboration: Fostered strong collaboration with cross-functional teams, including marketing, sales, and product, to align event objectives with growth and acquisition goals. Ensured cohesive execution and maximized the impact of events. Stakeholder Management: Cultivated strong relationships with stakeholders, including advertisers, agencies, and internal teams. Partnered closely with them to understand their needs, exceed expectations, and drive long-term partnerships. As a Marketing Projects Manager at Google, I successfully drove growth and scaled acquisition programs through the strategic planning and execution of large-scale events. Through the digital transformation of offline events, I propelled program attendance and delivered exceptional digital experiences.
Business Development Consultant
HireHuntBusiness Development Consultant
Sep. 2017 - Nov. 2017I developed business plans and strategies for key clients and educated sales teams to ensure long-term results. Planning involved SWOT and market analysis and setting up measurements for improving areas such as customer satisfaction and loyalty.
Senior Key Account Manager
Wishful Thinking FulfilledSenior Key Account Manager
Jan. 2017 - Jun. 2019Dubai, United Arab EmiratesI managed internal communication campaigns for ​10+​ client accounts across 3​ Markets​ (KSA, UAE, and Egypt) from ​5+ Industries, which included Etisalat, DEWA, SODIC, Vodafone.
Account Executive
Creative Advertising Thinking (CAT)Account Executive
Oct. 2014 - Dec. 2016Day-to-day client management and overseeing operations for Medical Conferences and product launches for Pfizer, AstraZeneca, and Bayer.
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