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Work Background
Moses Media, Inc.President/Creative Director
Jan. 1998Founded this full-service, award-winning strategic marketing company specializing in creative development, advertising, branding, packaging and content for fashion, luxury, beauty, hospitality, retail, e-commerce and publishing industries. Clients, past and present, include Badgley Mischka, Ben Sherman, Bloomingdale's, Carolina Herrera, Coty Prestige, Hard Rock Hotels, Pace Communications, Rizzoli, South Coast Plaza, Tiffany & Co., and Vera Wang.
Vera WangCreative Director
Jan. 1994 - Dec. 1998Created a new paradigm for bridal advertising by upending the look and feel of Vera Wang's imagery by taking the brand outside the genre's boundaries and moved it to real fashion. Established consistent visual direction for all B2B and B2C interfaces. Produced, cast and directed all campaigns, fashion shows and videos. Oversaw media planning and buying. Reported directly to Vera Wang on establishing branding standards for this emerging label.
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