Lawrencia (LC) Colding - Executive Assistant,

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Work Background

StravaExecutive Assistant

May. 2022San Francisco, California, United States · On-siteProvide executive support to the fitness tracking technology startup’s executive management team, including the Chief Business Officer, VP of Partnerships, and VP of Communications. Proactively manage team and executive calendars, travel logistics, expenses, and events. Build and optimize tools to drive success in the executive support function and across the business. Key Achievements: • Recognized by executive leadership for being “…so resilient with lots of organizational change” and “frequent changes in scope” during a period of rapid company transformation. + Developed and evolved tools to elevate experiences, drive excellence, and ensure smooth business operations, including partnering with Accounting to build event invites and payment directly into the existing travel management platform. + Stepped in to finalize and manage logistics for the company’s first marketing planning off-site, including creating a custom site and Slack channel to gather details, coordinate travel for 30, and keep attendees fully informed. + Took on several ad-hoc projects for the CEO, including organizing and providing on-site support for a 60-person leadership offsite. Created custom tools and partnered across the business to drive the success of the weeklong event. + Coordinated a 2-week itinerary for the CMO and globally disbursed members of the leadership to attend campaigns and events promoting Strava’s online sponsorship of the 2022 Tour de France. Earned praise from the CMO, who shared, “I don't think I've ever felt so cared for and looked after on a trip.” + Jumped in to finalize plans for Camp Strava 2022 – a 150-person event – within 2 weeks of being hired. Travelled to provide on-site support, including previewing venues, addressing last minute changes, and guiding attendees. + Spearheaded development and testing of a new “ticketing system” to replace an inefficient meeting request process with a simplified workflow built into Slack and Asana.

StripeAdministrative Business Partner

Jul. 2021 - May. 2022San Francisco Bay Area · HybridServed as an executive administrator, providing “chief-of-staff” level support to the payment processing platform’s Americas Marketing and Partner Marketing Lead, Head of Demand Marketing, and Brand and Events Marketing Lead. Managed executive calendars, travel logistics, expenses, and team events / off-sites. Leveraged and created new tools to effectively and securely manage event logistics, align agendas, and share knowledge across the business. Key Achievements: + Managed logistics for a major marketing team offsite with 28 national and international attendees. Ensured a successful event by creating frictionless systems for collaborative agenda development, information sharing, and attendee feedback. + Created processes to ensure safety and security of in-person events held during a period of tense and rapidly evolving COVID-19 restrictions, including contingency plans to ensure business continuity and event success in the face of unpreventable disruptions. + Created and optimized a Slack channel workflow to streamline key aspects of the marketing content development process and eliminate inefficiencies that were resulting in the Head of Demand Marketing missing important requests.

MetaExecutive Assistant

Jul. 2018 - Jul. 2021Menlo Park, CA · HybridProvided support to 3 executives: Head of Content Strategy, Director of Media Analytics, and Partner Product Marketing Lead. Managed executive calendars, international travel logistics, and expenses. Produced large events and coordinated team off-sites. Leveraged internal tools to coordinate / track projects, align agendas, and share knowledge across the business. Key Achievements: + Co-produced a major, globally broadcast event in Singapore. Partnered in translating leadership’s vision into the 90-minute event, which showcases the most recent, interesting data worked on/discovered by teams around the world. + Stepped in to organize and manage the agenda for the Media Analytics bi-weekly team meeting. Optimized key processes to ensure the agenda, which requires input from 5 business leaders, is finalized prior to each meeting. + Served as an advocate for and key partner to the larger admin team, with a goal to strengthen the team’s tools and build an even stronger culture of collaboration, proactive support, and shared success. + Supported the Partner Product Marketing team through a major leadership transition. Quickly established a core rhythm-of-business – 1:1 reviews, team meetings, etc. – to drive stability and consistency during the period of change. + Coordinated a team trip to India and ensured a smooth experience for all stakeholders despite working across time zones and navigating conflicting information coming out of the India office. + Partnered in organizing a nomination and voting system for the team’s quarterly recognition awards, including collaborating with the Design team to create digital badges for awardee’s internal Workplace profiles.

LobExecutive Assistant

Oct. 2017 - Jul. 2018San Francisco, CaliforniaProvided executive support to the CEO, Head of Marketing, Head of Engineering, and Head of Operations. Managed calendars, booked international travel, scheduled and planned meetings, reconciled expenses, and coordinated CEO engagements. Tracked progress of action items for meetings. Coordinated logistics for 2 annual team off-sites. Key Achievements: + Spearheaded an initiative to formalize onboarding and reduce ramp-up times after experiencing the existing ad-hoc onboarding process. + Updated all-hands meetings to include content relevant and digestible to all team members and leverage the platform to drive a shared understanding of the organization's vision, culture, and goals. + Joined the Diversity & Inclusion Working Group to help foster a stronger sense of inclusion and belonging among new hires and drive organizational success by ensuring the company represents the diverse nature of the clients it serves. + Worked with the CEO to effectively address internal perceptions associated with a period of attrition. Drafted internal communications and met with affected personnel on behalf of leadership to identify resolvable pain points.

Intel CorporationExecutive Administrator, Agency Inside

Mar. 2016 - Sep. 2017Santa Clara, CAProvided direct support to the VP, Global Creative Director and Director of Production for Intel's award-winning internal advertising agency – Agency Inside – and production team. Managed calendaring, coordinated logistics for events and high-profile meetings, arranged international and domestic travel, and processed expenses. Managed a portfolio of projects focused on enhancing operations and experiences for stakeholders across the agency. Key Achievements: + Directed the process of identifying, documenting, and addressing “punch list” items following the opening of new offices in San Francisco and Santa Clara to bring the offices to 99% completion and ensure smooth operations. + Coordinated a complex and constantly fluctuating executive travel schedule for a key project. Collaborated with the project’s Producer to understand the itinerary, build a detailed timeline, and ensure rapid updates around changes. + Transformed the scheduling process for Creative Review meetings with production teams, which streamlined the planning process and built-in considerations for constraints associated with especially busy periods. + Stepped in to help resolve last-minute schedule changes for executive photo/video shoots and provide additional production support, including scheduling, planning, and securing clearances / credentialing.

NoMoreDownLow.tvAssociate Producer

Oct. 2010 - Sep. 2016Greater Los Angeles AreaServed as a key resource to the shows’ Executive Producer. Manage production logistics – coordinating travel, script editing, scheduling – as well as community outreach and social media promotion. Troubleshot production difficulties and consistently met challenging deadlines around booking talent, writing scripts, and show promotion. Key Achievements: + Cultivated relationships within the community in order to gain important access and tell more engaging stories. Worked with key community members and Executive Producer to develop cutting-edge, highly shareable content. + Grew YouTube Channel audience to 4K+ subscribers and 1.2M+ views to date by developing a distribution strategy that included engaging and inspiring partnering organizations to re-share the content.

The Music Center of Los Angeles CountyProduction Assistant

Dec. 2015 - Jul. 2016Downtown Los Angeles, CAProvided a broad range of production support for public events held at one of the city’s premier events spaces. Collaborated with Event Producers and Directors to ensure flawless execution of large-scale events. Key Achievements: + Oversaw artist and hospitality (schedule coordination, craft services, credentialing, etc.) for 4th of July 2016 and New Years' Eve 2016, major public events with up to 25K attendees and multiple stages for invited performers. + Managed set-up and breakdown for “the Bradbury Room,” a monthly event celebrating the work of Ray Bradbury.

The Industry LAAssistant Stage Manager, HOPSCOTCH

Sep. 2015 - Nov. 2015Greater Los Angeles AreaAs Assistant Stage Manager, managed an operations team and logistics for the innovative “mobile opera,” including coordinating navigation of mobile performance spaces, managing performance artists, and drafting organizational tools for use in the production.

Actors' Equity AssociationBusiness Representative

Mar. 2008 - Jul. 2015Greater Los Angeles AreaMaintained and strengthened AEA’s ability to represent members. Educated producers on the benefits of hiring AEA members and negotiated new partnerships and contract extensions. Managed contract development, including performing research and drafting terms. Administered contracts for professional theatres in the Bay Area. Key Achievements: + Collaborated with IT to customize newly implemented technology, with a focus on enabling greater efficiency by streamlining processes and reducing administrative burden. + Partnered with Producers to secure higher salaries and better working conditions for membership. Negotiated, administered, and managed 8K workweeks for AEA members within just 14 months.

LA PrideAssociate Producer

Jun. 2012 - Jun. 2015West Hollywood, CAProvided a broad range of support to the Executive Producer and CSW board for the development of the annual LA Pride Parade and live pre-show, from booking talent and writing/editing scripts to managing key logistics and troubleshooting production difficulties. Led and motivated teams of 5-10 volunteers. + Engaged audiences and key stakeholders – including leveraging relationships with agents, casting directors, and performers – to develop and secure a line-up of compelling talent and entertainment.

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