Simone Maffei-Simacek

UX/UI Designer @Formel D

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Digital Devices | Android for Vehicles Expert Simone Maffei-Simacek is a proficient and creative UX/UI Designer currently working at Formel D. She holds a strong portfolio in creating intuitive, engaging, and aesthetically pleasing user interfaces. Simone's expertise lies in understanding the user needs and translating them into seamless and efficient digital experiences. She holds a bachelor's degree in Design and Visual Communications from a prestigious institution. Throughout her career, Simone has worked on multiple projects, honing her skills in interaction design, user-centered design, and usability testing. Her passion for design and commitment to delivering user-friendly solutions make her an invaluable asset to Formel D. Simone continues to stay updated on the latest trends and technologies in UX/UI design to ensure she delivers cutting-edge designs.

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Work Background

Formel D GroupUX Designer

Apr. 2023Sorocaba, São Paulo, BrasilUX/UI Designer at CNH Agriculture, currently working in NGMA with the Global UX/UI Team. Activities include: designing display interfaces for small, medium, and large Tractors and Sprayers. Also skilled in discovery, UX strategy, research, usability testing, and validation.

EduzzUX Researcher

Feb. 2022 - Apr. 2024Sorocaba, São Paulo, BrazilConsultoria em discovery, ideação, pesquisa, análise de dados, prototipação, testes e validação em User Experience.

UDS TecnologiaUX/UI Design Consultoria

Aug. 2022 - Dec. 2022RemotoResearch, data analysis, prototyping for UI/UX Design.

Hi PlatformUX Designer Pleno

Nov. 2021 - Mar. 2022Ideação, pesquisa, análise de dados, prototipação, testes e validação em Costumer Journey and Experience.

3SSENTIAUX Designer

Oct. 2021 - Dec. 2021Berlim, AlemanhaIdeação, pesquisa, análise de dados, prototipação, testes e validação em User Experience.

ToDo GreenChief Marketing Officer

May. 2021 - Oct. 2021São Paulo, BrasilDiretora do time de produto e marketing. Responsável por pesquisa e inovação com foco em desenvolvimento de produtos, estratégias e campanhas de mkt. Atividades desenvolvidas: - gestão de produtos - criação de fluxos e supervisão de projeto de produtos digitais; - UX e validação de UI - head de campanhas on/off para mkt - pesquisa de inovação em sustentabilidade e produto - projetos de sustentabilidade com apoio do time de People. Director of product and marketing team. Responsible for research and innovation focused on product development, strategies and marketing campaigns. Developed activities: - product manager; - creation of flows and project supervision of digital products; - UX and UI validation - head of on/off campaigns for mkt - research on sustainability and product innovation - sustainability projects supported by the People team.

Universidade de SorocabaAssistant Professor and Researcher

Aug. 2015 - Jul. 2021Sorocaba e Região, BrasilProfessor Design graduation course. Design Projects Advisor. Study Group Coordinator. Disciplines: Trends in Design, Social Media, Editorial Design, Design Methodology, History of Design and Showcase/display. Knowledge / training for EAD courses.

ToDo GreenInnovation and Product Manager

Mar. 2021 - May. 2021Gestão de produtos / Product manager; UX Design; Pesquisa em inovação/ Innovation Research; Desenvolvimento de produtos digitais/ Digital product design.

FreelancerDesign Researcher

Dec. 2012 - Mar. 2021São Paulo e Região, BrasilResearch on design methods applied to open innovation, design-thinking and non-interference tools. Highlights: - non-interference and design thinking methodology for product development - analisis and definition of persona, jorney, behaviour and emotional profile of client - product utilization - research in loco/with user - emotional responses involving colour in design with focus in user experiense (UX).

Universidade do Sagrado CoraçãoInvited Teacher - Postgraduate Course

Mar. 2018 - Jun. 2018Bauru e Região, BrasilDisciplines ministered: "Special Topics in Fashion Design" and "Perception and Representation of Fashion and application in the textile area" Course: Specialization course - Latu Sensu - in Surface Design. Total hours: 48 hours.

Sao Paulo State University- The Universidade Estadual Paulista (UNESP)PHD scholarship - CAPES

Aug. 2012 - Jan. 2016Bauru / LisboaPHD Scholarship between The São Paulo State University "Júlio de Mesquita Filho" (UNESP - Bauru, Brazil) and University of Lisbon (UL - Lisboa, Portugal).