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Work Background
Formel D GroupUX Designer
Apr. 2023Sorocaba, São Paulo, BrasilUX/UI Designer at CNH Agriculture, currently working in NGMA with the Global UX/UI Team.
Activities include: designing display interfaces for small, medium, and large Tractors and Sprayers. Also skilled in discovery, UX strategy, research, usability testing, and validation.
UDS TecnologiaUX/UI Design Consultoria
Aug. 2022 - Dec. 2022RemotoResearch, data analysis, prototyping for UI/UX Design.
EduzzUX Researcher
Feb. 2022 - Apr. 2024Sorocaba, São Paulo, BrazilConsultoria em discovery, ideação, pesquisa, análise de dados, prototipação, testes e validação em User Experience.
Hi PlatformUX Designer Pleno
Nov. 2021 - Mar. 2022Ideação, pesquisa, análise de dados, prototipação, testes e validação em Costumer Journey and Experience.
3SSENTIAUX Designer
Oct. 2021 - Dec. 2021Berlim, AlemanhaIdeação, pesquisa, análise de dados, prototipação, testes e validação em User Experience.
ToDo GreenChief Marketing Officer
May. 2021 - Oct. 2021São Paulo, BrasilDiretora do time de produto e marketing. Responsável por pesquisa e inovação com foco em desenvolvimento de produtos, estratégias e campanhas de mkt. Atividades desenvolvidas:
- gestão de produtos
- criação de fluxos e supervisão de projeto de produtos digitais;
- UX e validação de UI
- head de campanhas on/off para mkt
- pesquisa de inovação em sustentabilidade e produto
- projetos de sustentabilidade com apoio do time de People. Director of product and marketing team.
Responsible for research and innovation focused on product development, strategies and marketing campaigns. Developed activities:
- product manager;
- creation of flows and project supervision of digital products;
- UX and UI validation
- head of on/off campaigns for mkt
- research on sustainability and product innovation
- sustainability projects supported by the People team.
ToDo GreenInnovation and Product Manager
Mar. 2021 - May. 2021Gestão de produtos / Product manager;
UX Design;
Pesquisa em inovação/ Innovation Research;
Desenvolvimento de produtos digitais/ Digital product design.
Universidade do Sagrado CoraçãoInvited Teacher - Postgraduate Course
Mar. 2018 - Jun. 2018Bauru e Região, BrasilDisciplines ministered: "Special Topics in Fashion Design" and "Perception and Representation of Fashion and application in the textile area"
Course: Specialization course - Latu Sensu - in Surface Design.
Total hours: 48 hours.
Universidade de SorocabaAssistant Professor and Researcher
Aug. 2015 - Jul. 2021Sorocaba e Região, BrasilProfessor Design graduation course.
Design Projects Advisor.
Study Group Coordinator. Disciplines: Trends in Design, Social Media, Editorial Design, Design Methodology, History of Design and Showcase/display.
Knowledge / training for EAD courses.
FreelancerDesign Researcher
Dec. 2012 - Mar. 2021São Paulo e Região, BrasilResearch on design methods applied to open innovation, design-thinking and non-interference tools. Highlights: - non-interference and design thinking methodology for product development
- analisis and definition of persona, jorney, behaviour and emotional profile of client
- product utilization - research in loco/with user
- emotional responses involving colour in design with focus in user experiense (UX).
Sao Paulo State University- The Universidade Estadual Paulista (UNESP)PHD scholarship - CAPES
Aug. 2012 - Jan. 2016Bauru / LisboaPHD Scholarship between The São Paulo State University "Júlio de Mesquita Filho" (UNESP - Bauru, Brazil) and University of Lisbon (UL - Lisboa, Portugal).
USC - Universidade Sagrado CoracaoGraduate Coordinator / Specialization
Feb. 2011 - Aug. 2012Bauru e Região, BrasilResponsible for Professors and management of the Image and Fashion Course - Specialization Lato Sensu.
Universidade do Sagrado CoraçãoDesign Professor
Feb. 2010 - Aug. 2012Bauru, SPMaster Professor of Technology in Fashion Design course.
Editora Alto AstralGraphic Designer
Feb. 2009 - Jul. 2011Bauru - SPResponsible of magazines layouts.
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