Sumit's Posts
- Sumit Sharma
Pricing Head @Michelin India Private Limited
is looking for adviceSeeking Guidance on Pricing Strategy About
Believe in our project, we aim to offer superior products, prioritizing safety, handling, and service. Our brand equity is significant as we strive to be the most profitable brand for our trade partners. Our customers are distinct, primarily occupying the higher end vehicle segment, which constitutes roughly 33% of our total market.
Goals and Challenges
Seeking expert advice on formulating our overall pricing strategy. The challenge is balancing competitiveness while ensuring profitability. Any suggestions?
Previous approaches
We're exploring a value-based pricing strategy that emphasizes DVP and CVP. Our goal is to fulfill strategic margin ambitions. We're looking for insights on how to effectively implement this.
Who can help
Looking for an expert with a background in pricing strategy, specifically within the passenger car sector. The ideal professional would have experience with value-based pricing and balancing competitiveness with profitability.
How to contact
If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.