Greater New York City AreaRecruited to create, develop and run the Branding division developing new lines of business for the agency and its clients, from concept to launch. I formulate and execute business strategies focusing on three core areas: Talent, Brand, and Agency. Leverage hands-on experience in creative strategy, branding, business development, strategic partnerships, and celebrity relations to drive growth...
Greater New York City AreaResponsible for B2C creative and marketing strategies for brands generating +$2B at retail. Identified and built consumer connections through strategically positioned branded content. Led ideation, creation, design, and production of content programs for the division's brand portfolio including Joe’s Jeans, Jessica Simpson, Ellen Tracy, Heelys, and Willam Rast. Identified strategic partnershi...