{"id":7712,"date":"2024-09-22T10:09:52","date_gmt":"2024-09-22T10:09:52","guid":{"rendered":"https:\/\/intch.org\/blog\/?p=7712"},"modified":"2025-02-05T15:24:24","modified_gmt":"2025-02-05T15:24:24","slug":"intch-case-study-marketing","status":"publish","type":"post","link":"https:\/\/intch.org\/blog\/intch-case-study-marketing\/","title":{"rendered":"Intch Case Study: How We Grew 50x in 12 Months by Hiring the Right Expert"},"content":{"rendered":"<p>I&#8217;ll share how we leveraged Intch to achieve 50x growth in just 12 months.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7713\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25.png\" alt=\"Intch Growth Stats\" width=\"2292\" height=\"858\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25.png 2292w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-300x112.png 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-1024x383.png 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-768x287.png 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-1536x575.png 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-2048x767.png 2048w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-370x139.png 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-270x101.png 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-570x213.png 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-25-25-740x277.png 740w\" sizes=\"auto, (max-width: 2292px) 100vw, 2292px\" \/><\/p>\n<p>My name is Yakov, and I&#8217;m the CEO at Intch. While companies often share their clients&#8217; success stories, we are active users of our own service, so I&#8217;m excited to share our story with you.<\/p>\n<h3>Starting Point<\/h3>\n<p>At the end of 2023, we had a functional product and a loyal audience, but our organic growth was quite slow.<\/p>\n<p>We attempted to launch advertising campaigns several times, primarily on our own. My reasoning was straightforward: to launch a Facebook ad, you just click the &#8216;Next&#8217; button ten times and upload your creative assets.<\/p>\n<p>I figured if I could build my first startup (sailplay.com) and sell it, then surely, I could manage advertising as well.<\/p>\n<div id='gallery-1' class='gallery galleryid-7712 gallery-columns-2 gallery-size-gridlove-single'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02.png'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"572\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-740x572.png\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"Sailplay was acquired\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-740x572.png 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-300x232.png 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-1024x792.png 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-768x594.png 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-370x286.png 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-270x209.png 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02-570x441.png 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-32-02.png 1392w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38.png'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"512\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-740x512.png\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"Sailplay was acquired\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-740x512.png 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-300x208.png 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-1024x709.png 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-768x532.png 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-1536x1063.png 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-370x256.png 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-270x187.png 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-435x300.png 435w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38-570x395.png 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/2024-09-22_13-33-38.png 1670w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>After a few attempts, I realized my mistake. Being proficient in product development doesn&#8217;t mean I know how to run profitable ads.<\/p>\n<h3><strong>Finding a Marketer<\/strong><\/h3>\n<p>I posted a part-time job on Intch.<\/p>\n<div id='gallery-2' class='gallery galleryid-7712 gallery-columns-2 gallery-size-gridlove-single'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1055\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-740x1055.jpg\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"Part-time Job Post on Intch\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-740x1055.jpg 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-210x300.jpg 210w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-718x1024.jpg 718w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-768x1095.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-1077x1536.jpg 1077w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-370x527.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-270x385.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390-570x813.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0390.jpg 1290w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a class=\"gridlove-popup\" href='https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1058\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-740x1058.jpg\" class=\"attachment-gridlove-single size-gridlove-single\" alt=\"Part-time Job Post on Intch\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-740x1058.jpg 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-210x300.jpg 210w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-716x1024.jpg 716w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-768x1098.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-1074x1536.jpg 1074w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-370x529.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-270x386.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391-570x815.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0391.jpg 1290w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Several people responded, and we engaged with them by asking for an audit of our advertising.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7719\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389.png\" alt=\"Chat with a potential Candidate\" width=\"185\" height=\"400\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389.png 1290w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-472x1024.png 472w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-768x1665.png 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-709x1536.png 709w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-945x2048.png 945w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-370x802.png 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-270x585.png 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-570x1235.png 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/IMG_0389-740x1604.png 740w\" sizes=\"auto, (max-width: 185px) 100vw, 185px\" \/><\/p>\n<p>We spoke with several candidates and chose two specialists:<\/p>\n<ol>\n<li>one from a large startup (valued at $3B),<\/li>\n<li>and another who had launched Facebook Paid Ads for startups from scratch.<\/li>\n<\/ol>\n<p>At the time, we couldn&#8217;t afford a full-time hire. Additionally, the experts we wanted weren\u2019t looking to work in a small startup. However, they were open to working with us part-time for about 25% of their full-time salary. This was ideal for us because:<\/p>\n<p>a) We could afford two experts<br \/>\nb) We didn\u2019t have enough work to justify a full-time position<\/p>\n<blockquote><p>Important to note: the professionals we hired aren\u2019t found on sites like Upwork or Freelancer, as they don&#8217;t register there, preferring not short gigs but rather part-time projects lasting 3-6 months.<\/p><\/blockquote>\n<p>This is precisely the kind of talent we gather at Intch.<\/p>\n<h3><strong>Results<\/strong><\/h3>\n<ol>\n<li>We&#8217;re experiencing significant growth, and one of the two experts is now working with us full-time.<\/li>\n<li>Through this experiment, I learned the difference between amateur and professional ad campaigns: effective advertising requires extensive experience and expertise without which you\u2019re simply wasting money.<\/li>\n<\/ol>\n<p>If you need a marketer or sales professional, you can find them here -&gt; <a href=\"https:\/\/get.intch.org\/onboarding\/marketing?utm_source=blog&amp;utm_medium=intch_case\">https:\/\/get.intch.org\/onboarding\/marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ll share how we leveraged Intch to achieve 50x growth in just 12 months. My name is Yakov, and I&#8217;m the CEO at Intch. While companies often share their clients&#8217; success stories, we are active users of our own service, so I&#8217;m excited to share our story with you. Starting Point At the end of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,78,180],"tags":[210,195,208,186,197,194,209,189],"class_list":["post-7712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-business","category-hiring","category-marketing","tag-business-strategy","tag-expertise","tag-growth-hacking","tag-hiring","tag-intch","tag-marketing","tag-marketing-strategy","tag-part-time"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intch Case Study: How We Grew 50x in 12 Months by Hiring the Right Expert - Intch Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intch.org\/blog\/intch-case-study-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intch Case Study: How We Grew 50x in 12 Months by Hiring the Right Expert - Intch Blog\" \/>\n<meta property=\"og:description\" content=\"I&#8217;ll share how we leveraged Intch to achieve 50x growth in just 12 months. My name is Yakov, and I&#8217;m the CEO at Intch. While companies often share their clients&#8217; success stories, we are active users of our own service, so I&#8217;m excited to share our story with you. Starting Point At the end of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/intch.org\/blog\/intch-case-study-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Intch Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-22T10:09:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T15:24:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2024\/09\/DALL\u00b7E-2025-01-24-14.54.17-A-clean-and-minimalistic-horizontal-illustration-for-an-article-titled-Grew-50x-in-12-Months.-The-image-features-a-single-elegant-line-graph-with-a.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Yakov Filippenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yakov Filippenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intch Case Study: How We Grew 50x in 12 Months by Hiring the Right Expert - Intch Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/intch.org\/blog\/intch-case-study-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Intch Case Study: How We Grew 50x in 12 Months by Hiring the Right Expert - Intch Blog","og_description":"I&#8217;ll share how we leveraged Intch to achieve 50x growth in just 12 months. My name is Yakov, and I&#8217;m the CEO at Intch. While companies often share their clients&#8217; success stories, we are active users of our own service, so I&#8217;m excited to share our story with you. 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