{"id":7340,"date":"2023-02-16T12:47:34","date_gmt":"2023-02-16T12:47:34","guid":{"rendered":"https:\/\/intch.org\/blog\/?p=7340"},"modified":"2025-02-05T14:28:39","modified_gmt":"2025-02-05T14:28:39","slug":"why-investing-in-your-startups-brand-is-key-to-growth","status":"publish","type":"post","link":"https:\/\/intch.org\/blog\/why-investing-in-your-startups-brand-is-key-to-growth\/","title":{"rendered":"Why Investing in Your Startup\u2019s Brand is Key to Growth"},"content":{"rendered":"<p><em>I&#8217;m Hannah Brice, a Brand Messaging Specialist of\u00a0Upmarketry. I help startups and small businesses talk about their product or service in a way that matters and commands attention, enabling them to secure the investment, attract the talent, and generate the sales they need to thrive.<\/em><\/p>\n<p><span data-offset-key=\"1jq44-211-0\">Starting<\/span><span data-offset-key=\"1jq44-212-0\"> a<\/span><span data-offset-key=\"1jq44-213-0\"> business<\/span><span data-offset-key=\"1jq44-214-0\"> is<\/span><span data-offset-key=\"1jq44-215-0\"> an<\/span><span data-offset-key=\"1jq44-216-0\"> ambitious<\/span><span data-offset-key=\"1jq44-217-0\"> endeavor<\/span><span data-offset-key=\"1jq44-218-0\">.<\/span><span data-offset-key=\"1jq44-219-0\"> You<\/span><span data-offset-key=\"1jq44-220-0\"> invest<\/span><span data-offset-key=\"1jq44-221-0\"> money<\/span><span data-offset-key=\"1jq44-222-0\">,<\/span><span data-offset-key=\"1jq44-223-0\"> time<\/span><span data-offset-key=\"1jq44-224-0\">,<\/span><span data-offset-key=\"1jq44-225-0\"> and<\/span><span data-offset-key=\"1jq44-226-0\"> energy<\/span><span data-offset-key=\"1jq44-227-0\"> into<\/span><span data-offset-key=\"1jq44-228-0\"> something<\/span><span data-offset-key=\"1jq44-229-0\"> that<\/span><span data-offset-key=\"1jq44-230-0\"> could<\/span><span data-offset-key=\"1jq44-231-0\"> either<\/span><span data-offset-key=\"1jq44-232-0\"> skyrocket<\/span><span data-offset-key=\"1jq44-233-0\"> or<\/span><span data-offset-key=\"1jq44-234-0\"> crash<\/span><span data-offset-key=\"1jq44-235-0\"> and<\/span><span data-offset-key=\"1jq44-236-0\"> burn<\/span><span data-offset-key=\"1jq44-237-0\">\u2014<\/span><span data-offset-key=\"1jq44-238-0\">it<\/span><span data-offset-key=\"1jq44-239-0\"> all<\/span><span data-offset-key=\"1jq44-240-0\"> depends<\/span><span data-offset-key=\"1jq44-241-0\"> on<\/span><span data-offset-key=\"1jq44-242-0\"> how<\/span><span data-offset-key=\"1jq44-243-0\"> you<\/span><span data-offset-key=\"1jq44-244-0\"> handle<\/span><span data-offset-key=\"1jq44-245-0\"> the<\/span><span data-offset-key=\"1jq44-246-0\"> early<\/span><span data-offset-key=\"1jq44-247-0\"> stages<\/span><span data-offset-key=\"1jq44-248-0\"> of<\/span><span data-offset-key=\"1jq44-249-0\"> your<\/span><span data-offset-key=\"1jq44-250-0\"> startup<\/span><span data-offset-key=\"1jq44-251-0\">.<\/span><span data-offset-key=\"1jq44-252-0\"> It<\/span><span data-offset-key=\"1jq44-253-0\"> can<\/span><span data-offset-key=\"1jq44-254-0\"> be<\/span><span data-offset-key=\"1jq44-255-0\"> tempting<\/span><span data-offset-key=\"1jq44-256-0\"> to<\/span><span data-offset-key=\"1jq44-257-0\"> put<\/span><span data-offset-key=\"1jq44-258-0\"> all<\/span><span data-offset-key=\"1jq44-259-0\"> of<\/span><span data-offset-key=\"1jq44-260-0\"> your<\/span><span data-offset-key=\"1jq44-261-0\"> resources<\/span><span data-offset-key=\"1jq44-262-0\"> into<\/span><span data-offset-key=\"1jq44-263-0\"> marketing<\/span><span data-offset-key=\"1jq44-264-0\"> and<\/span><span data-offset-key=\"1jq44-265-0\"> advertising<\/span><span data-offset-key=\"1jq44-266-0\">,<\/span><span data-offset-key=\"1jq44-267-0\"> as<\/span><span data-offset-key=\"1jq44-268-0\"> that<\/span><span data-offset-key=\"1jq44-269-0\">&#8216;s<\/span><span data-offset-key=\"1jq44-270-0\"> what<\/span><span data-offset-key=\"1jq44-271-0\"> drives<\/span><span data-offset-key=\"1jq44-272-0\"> customers<\/span><span data-offset-key=\"1jq44-273-0\"> to<\/span><span data-offset-key=\"1jq44-274-0\"> your<\/span><span data-offset-key=\"1jq44-275-0\"> business<\/span><span data-offset-key=\"1jq44-276-0\">.<\/span><span data-offset-key=\"1jq44-277-0\"> However<\/span><span data-offset-key=\"1jq44-278-0\">,<\/span><span data-offset-key=\"1jq44-279-0\"> all<\/span><span data-offset-key=\"1jq44-280-0\"> of<\/span><span data-offset-key=\"1jq44-281-0\"> that<\/span><span data-offset-key=\"1jq44-282-0\"> will<\/span><span data-offset-key=\"1jq44-283-0\"> be<\/span><span data-offset-key=\"1jq44-284-0\"> wasted<\/span><span data-offset-key=\"1jq44-285-0\"> unless<\/span><span data-offset-key=\"1jq44-286-0\"> you<\/span><span data-offset-key=\"1jq44-287-0\">&#8216;ve<\/span><span data-offset-key=\"1jq44-288-0\"> invested<\/span><span data-offset-key=\"1jq44-289-0\"> in<\/span><span data-offset-key=\"1jq44-290-0\"> your<\/span><span data-offset-key=\"1jq44-291-0\"> brand<\/span><span data-offset-key=\"1jq44-292-0\"> first<\/span><span data-offset-key=\"1jq44-293-0\">.<\/span><span data-offset-key=\"1jq44-294-0\"> Here<\/span><span data-offset-key=\"1jq44-295-0\">&#8216;s<\/span><span data-offset-key=\"1jq44-296-0\"> why<\/span><span data-offset-key=\"1jq44-297-0\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7343 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794.jpg\" alt=\"cups_brand\" width=\"1000\" height=\"667\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794.jpg 1000w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794-300x200.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794-768x512.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794-370x247.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794-270x180.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794-570x380.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_638327794-740x494.jpg 740w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>What is your brand?<\/h2>\n<p><span data-offset-key=\"efgib-144-0\">Your<\/span><span data-offset-key=\"efgib-145-0\"> brand<\/span><span data-offset-key=\"efgib-146-0\"> is<\/span><span data-offset-key=\"efgib-147-0\"> the<\/span><span data-offset-key=\"efgib-148-0\"> foundation<\/span><span data-offset-key=\"efgib-149-0\"> of<\/span><span data-offset-key=\"efgib-150-0\"> your<\/span><span data-offset-key=\"efgib-151-0\"> business<\/span><span data-offset-key=\"efgib-152-0\">.<\/span><span data-offset-key=\"efgib-153-0\"> It<\/span><span data-offset-key=\"efgib-154-0\"> encompasses<\/span><span data-offset-key=\"efgib-155-0\"> the<\/span><span data-offset-key=\"efgib-156-0\"> visual<\/span><span data-offset-key=\"efgib-157-0\"> elements<\/span><span data-offset-key=\"efgib-158-0\"> such<\/span><span data-offset-key=\"efgib-159-0\"> as<\/span><span data-offset-key=\"efgib-160-0\"> your<\/span><span data-offset-key=\"efgib-161-0\"> logo<\/span><span data-offset-key=\"efgib-162-0\">,<\/span><span data-offset-key=\"efgib-163-0\"> colour<\/span><span data-offset-key=\"efgib-164-0\"> palette<\/span><span data-offset-key=\"efgib-165-0\">,<\/span><span data-offset-key=\"efgib-166-0\"> and<\/span><span data-offset-key=\"efgib-167-0\"> font<\/span><span data-offset-key=\"efgib-168-0\">,<\/span><span data-offset-key=\"efgib-169-0\"> as<\/span><span data-offset-key=\"efgib-170-0\"> well<\/span><span data-offset-key=\"efgib-171-0\"> as<\/span><span data-offset-key=\"efgib-172-0\"> intangible<\/span><span data-offset-key=\"efgib-173-0\"> elements<\/span><span data-offset-key=\"efgib-174-0\"> like<\/span><span data-offset-key=\"efgib-175-0\"> your<\/span><span data-offset-key=\"efgib-176-0\"> company<\/span><span data-offset-key=\"efgib-177-0\"> values<\/span><span data-offset-key=\"efgib-178-0\">,<\/span><span data-offset-key=\"efgib-179-0\"> tone<\/span><span data-offset-key=\"efgib-180-0\"> of<\/span><span data-offset-key=\"efgib-181-0\"> voice<\/span><span data-offset-key=\"efgib-182-0\">,<\/span><span data-offset-key=\"efgib-183-0\"> and<\/span><span data-offset-key=\"efgib-184-0\"> mission<\/span><span data-offset-key=\"efgib-185-0\"> statement<\/span><span data-offset-key=\"efgib-186-0\">.<\/span><span data-offset-key=\"efgib-187-0\"> It<\/span><span data-offset-key=\"efgib-188-0\"> also<\/span><span data-offset-key=\"efgib-189-0\"> includes<\/span><span data-offset-key=\"efgib-190-0\"> your<\/span><span data-offset-key=\"efgib-191-0\"> crucial<\/span><span data-offset-key=\"efgib-192-0\"> messaging<\/span><span data-offset-key=\"efgib-193-0\">,<\/span><span data-offset-key=\"efgib-194-0\"> the<\/span><span data-offset-key=\"efgib-195-0\"> words<\/span><span data-offset-key=\"efgib-196-0\"> you<\/span><span data-offset-key=\"efgib-197-0\"> use<\/span><span data-offset-key=\"efgib-198-0\"> to<\/span><span data-offset-key=\"efgib-199-0\"> explain<\/span><span data-offset-key=\"efgib-200-0\"> your<\/span><span data-offset-key=\"efgib-201-0\"> product<\/span><span data-offset-key=\"efgib-202-0\"> or<\/span><span data-offset-key=\"efgib-203-0\"> service<\/span><span data-offset-key=\"efgib-204-0\"> in<\/span><span data-offset-key=\"efgib-205-0\"> a<\/span><span data-offset-key=\"efgib-206-0\"> way<\/span><span data-offset-key=\"efgib-207-0\"> that<\/span><span data-offset-key=\"efgib-208-0\"> matters<\/span><span data-offset-key=\"efgib-209-0\"> to<\/span><span data-offset-key=\"efgib-210-0\"> your<\/span><span data-offset-key=\"efgib-211-0\"> target<\/span><span data-offset-key=\"efgib-212-0\"> audience<\/span><span data-offset-key=\"efgib-213-0\"> and<\/span><span data-offset-key=\"efgib-214-0\"> convin<\/span><span data-offset-key=\"efgib-215-0\">ces<\/span><span data-offset-key=\"efgib-216-0\"> them<\/span><span data-offset-key=\"efgib-217-0\"> to<\/span><span data-offset-key=\"efgib-218-0\"> buy<\/span><span data-offset-key=\"efgib-219-0\"> from<\/span><span data-offset-key=\"efgib-220-0\"> you<\/span><span data-offset-key=\"efgib-221-0\">.<\/span><\/p>\n<p><span data-offset-key=\"efgib-222-0\">This<\/span><span data-offset-key=\"efgib-223-0\"> is<\/span><span data-offset-key=\"efgib-224-0\"> what<\/span><span data-offset-key=\"efgib-225-0\"> sets<\/span><span data-offset-key=\"efgib-226-0\"> you<\/span><span data-offset-key=\"efgib-227-0\"> apart<\/span><span data-offset-key=\"efgib-228-0\"> from<\/span><span data-offset-key=\"efgib-229-0\"> other<\/span><span data-offset-key=\"efgib-230-0\"> businesses<\/span><span data-offset-key=\"efgib-231-0\"> in<\/span><span data-offset-key=\"efgib-232-0\"> the<\/span><span data-offset-key=\"efgib-233-0\"> same<\/span><span data-offset-key=\"efgib-234-0\"> industry<\/span><span data-offset-key=\"efgib-235-0\"> and<\/span><span data-offset-key=\"efgib-236-0\"> helps<\/span><span data-offset-key=\"efgib-237-0\"> customers<\/span><span data-offset-key=\"efgib-238-0\"> remember<\/span><span data-offset-key=\"efgib-239-0\"> who<\/span><span data-offset-key=\"efgib-240-0\"> you<\/span><span data-offset-key=\"efgib-241-0\"> are<\/span><span data-offset-key=\"efgib-242-0\"> and<\/span><span data-offset-key=\"efgib-243-0\"> what<\/span><span data-offset-key=\"efgib-244-0\"> you<\/span><span data-offset-key=\"efgib-245-0\"> stand<\/span><span data-offset-key=\"efgib-246-0\"> for<\/span><span data-offset-key=\"efgib-247-0\">.<\/span><\/p>\n<p><span data-offset-key=\"efgib-248-0\">Get<\/span><span data-offset-key=\"efgib-249-0\"> all<\/span><span data-offset-key=\"efgib-250-0\"> of<\/span><span data-offset-key=\"efgib-251-0\"> these<\/span><span data-offset-key=\"efgib-252-0\"> elements<\/span><span data-offset-key=\"efgib-253-0\"> right<\/span><span data-offset-key=\"efgib-254-0\"> and<\/span><span data-offset-key=\"efgib-255-0\"> use<\/span><span data-offset-key=\"efgib-256-0\"> them<\/span><span data-offset-key=\"efgib-257-0\"> consistently<\/span><span data-offset-key=\"efgib-258-0\">,<\/span><span data-offset-key=\"efgib-259-0\"> and<\/span><span data-offset-key=\"efgib-260-0\"> your<\/span><span data-offset-key=\"efgib-261-0\"> customers<\/span><span data-offset-key=\"efgib-262-0\"> will<\/span><span data-offset-key=\"efgib-263-0\"> build<\/span><span data-offset-key=\"efgib-264-0\"> a<\/span><span data-offset-key=\"efgib-265-0\"> powerful<\/span><span data-offset-key=\"efgib-266-0\"> affiliation<\/span><span data-offset-key=\"efgib-267-0\"> with<\/span><span data-offset-key=\"efgib-268-0\"> your<\/span><span data-offset-key=\"efgib-269-0\"> business<\/span><span data-offset-key=\"efgib-270-0\">.<\/span><\/p>\n<h2>The benefits of investing in your brand<\/h2>\n<p>You\u2019re probably thinking to yourself \u201cI don\u2019t need to spend much money on my brand. I can get a logo on Fiverr for a couple of pounds or dollars and I can write a bit of copy or rely on AI!\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Well, please take heed\u2026although <span data-offset-key=\"9acd9-162-0\">it<\/span><span data-offset-key=\"9acd9-163-0\">&#8216;s<\/span><span data-offset-key=\"9acd9-164-0\"> fair<\/span><span data-offset-key=\"9acd9-165-0\"> to<\/span><span data-offset-key=\"9acd9-166-0\"> say<\/span><span data-offset-key=\"9acd9-167-0\"> that<\/span><span data-offset-key=\"9acd9-168-0\"> you<\/span><span data-offset-key=\"9acd9-169-0\"> know<\/span><span data-offset-key=\"9acd9-170-0\"> your<\/span><span data-offset-key=\"9acd9-171-0\"> business<\/span><span data-offset-key=\"9acd9-172-0\"> better<\/span><span data-offset-key=\"9acd9-173-0\"> than<\/span><span data-offset-key=\"9acd9-174-0\"> anyone<\/span><span data-offset-key=\"9acd9-175-0\"> else<\/span><span data-offset-key=\"9acd9-176-0\">,<\/span><span data-offset-key=\"9acd9-177-0\"> this<\/span><span data-offset-key=\"9acd9-178-0\"> can<\/span><span data-offset-key=\"9acd9-179-0\"> actually<\/span><span data-offset-key=\"9acd9-180-0\"> present<\/span><span data-offset-key=\"9acd9-181-0\"> some<\/span><span data-offset-key=\"9acd9-182-0\"> real<\/span><span data-offset-key=\"9acd9-183-0\"> problems<\/span><span data-offset-key=\"9acd9-184-0\">,<\/span><span data-offset-key=\"9acd9-185-0\"> rather<\/span><span data-offset-key=\"9acd9-186-0\"> than<\/span><span data-offset-key=\"9acd9-187-0\"> advantages<\/span><span data-offset-key=\"9acd9-188-0\">,<\/span><span data-offset-key=\"9acd9-189-0\"> when<\/span><span data-offset-key=\"9acd9-190-0\"> creating<\/span><span data-offset-key=\"9acd9-191-0\"> your<\/span><span data-offset-key=\"9acd9-192-0\"> brand<\/span><span data-offset-key=\"9acd9-193-0\">.<\/span>:<\/p>\n<ul>\n<li>You take too much control over the process and end up creating a logo that you think is clever when actually it looks cheap and tacky. Result? You\u2019ve made your company look cheap and tacky too.<\/li>\n<li>You are so close to the business that you cannot help but use jargon or complicated language to explain what you do. Result? No one else understands you and you sell nothing.<\/li>\n<li>You don\u2019t know what tone of voice means so you skip that crucial bit. Result? All your sales and marketing end up making your business sound robotic.<\/li>\n<li>You don\u2019t undertake research to understand your target audience groups so you market to everyone, Result? It costs you a fortune with no ROI.<\/li>\n<li>Because you don\u2019t understand your target audience, you don\u2019t choose values that matter to them. Instead, you copy those of companies you admire which bear no relevance to your own business. Result? Your target audience has no clue what you stand for.<\/li>\n<\/ul>\n<p>Do any of these sound familiar? Please stop before you waste time, effort and ad spend, and seek help from a branding specialist.<\/p>\n<p>Aside from avoiding the costly mistakes I\u2019ve listed above, investing in your brand also has many other benefits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7344 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861.jpg\" alt=\"brand identity\" width=\"1000\" height=\"505\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861.jpg 1000w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861-300x152.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861-768x388.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861-370x187.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861-270x136.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861-570x288.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/02\/shutterstock_404623861-740x374.jpg 740w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>A strong brand attracts attention<\/h2>\n<p>When you\u2019re just starting out, you need to get the word out about your business and establish yourself as a leader in your industry. To do this, you need an eye-catching brand with a powerful message that resonates with customers. Visually appealing logos and marketing materials, as well as compelling stories about what makes your product or service unique will draw people&#8217;s attention and help them remember who you are and what you offer.<\/p>\n<h2>A strong brand promotes trustworthiness<\/h2>\n<p><span data-offset-key=\"4vsgf-76-0\">When<\/span><span data-offset-key=\"4vsgf-77-0\"> you<\/span><span data-offset-key=\"4vsgf-78-0\"> have<\/span><span data-offset-key=\"4vsgf-79-0\"> demonstrated<\/span><span data-offset-key=\"4vsgf-80-0\"> that<\/span><span data-offset-key=\"4vsgf-81-0\"> you<\/span><span data-offset-key=\"4vsgf-82-0\"> understand<\/span><span data-offset-key=\"4vsgf-83-0\"> your<\/span><span data-offset-key=\"4vsgf-84-0\"> audience<\/span><span data-offset-key=\"4vsgf-85-0\"> and<\/span><span data-offset-key=\"4vsgf-86-0\"> have<\/span><span data-offset-key=\"4vsgf-87-0\"> aligned<\/span><span data-offset-key=\"4vsgf-88-0\"> your<\/span><span data-offset-key=\"4vsgf-89-0\"> messaging<\/span><span data-offset-key=\"4vsgf-90-0\"> and<\/span><span data-offset-key=\"4vsgf-91-0\"> brand<\/span><span data-offset-key=\"4vsgf-92-0\"> accordingly<\/span><span data-offset-key=\"4vsgf-93-0\">,<\/span><span data-offset-key=\"4vsgf-94-0\"> your<\/span><span data-offset-key=\"4vsgf-95-0\"> customers<\/span><span data-offset-key=\"4vsgf-96-0\"> will<\/span><span data-offset-key=\"4vsgf-97-0\"> feel<\/span><span data-offset-key=\"4vsgf-98-0\"> that<\/span><span data-offset-key=\"4vsgf-99-0\"> they<\/span><span data-offset-key=\"4vsgf-100-0\"> can<\/span><span data-offset-key=\"4vsgf-101-0\"> trust<\/span><span data-offset-key=\"4vsgf-102-0\"> you<\/span><span data-offset-key=\"4vsgf-103-0\">.<\/span><span data-offset-key=\"4vsgf-104-0\"> As<\/span><span data-offset-key=\"4vsgf-105-0\"> a<\/span><span data-offset-key=\"4vsgf-106-0\"> result<\/span><span data-offset-key=\"4vsgf-107-0\">,<\/span><span data-offset-key=\"4vsgf-108-0\"> they<\/span><span data-offset-key=\"4vsgf-109-0\"> are<\/span><span data-offset-key=\"4vsgf-110-0\"> more<\/span><span data-offset-key=\"4vsgf-111-0\"> likely<\/span><span data-offset-key=\"4vsgf-112-0\"> to<\/span><span data-offset-key=\"4vsgf-113-0\"> purchase<\/span><span data-offset-key=\"4vsgf-114-0\"> from<\/span><span data-offset-key=\"4vsgf-115-0\"> you<\/span><span data-offset-key=\"4vsgf-116-0\"> at<\/span><span data-offset-key=\"4vsgf-117-0\"> least<\/span><span data-offset-key=\"4vsgf-118-0\"> once<\/span><span data-offset-key=\"4vsgf-119-0\"> and<\/span><span data-offset-key=\"4vsgf-120-0\"> even<\/span><span data-offset-key=\"4vsgf-121-0\"> recommend<\/span><span data-offset-key=\"4vsgf-122-0\"> you<\/span><span data-offset-key=\"4vsgf-123-0\"> to<\/span><span data-offset-key=\"4vsgf-124-0\"> friends<\/span><span data-offset-key=\"4vsgf-125-0\"> or<\/span><span data-offset-key=\"4vsgf-126-0\"> family<\/span><span data-offset-key=\"4vsgf-127-0\"> members<\/span><span data-offset-key=\"4vsgf-128-0\"> who<\/span><span data-offset-key=\"4vsgf-129-0\"> may<\/span><span data-offset-key=\"4vsgf-130-0\"> be<\/span><span data-offset-key=\"4vsgf-131-0\"> searching<\/span><span data-offset-key=\"4vsgf-132-0\"> for<\/span><span data-offset-key=\"4vsgf-133-0\"> similar<\/span><span data-offset-key=\"4vsgf-134-0\"> products<\/span><span data-offset-key=\"4vsgf-135-0\"> or<\/span><span data-offset-key=\"4vsgf-136-0\"> services<\/span><span data-offset-key=\"4vsgf-137-0\">.<\/span><\/p>\n<h2>A strong brand boosts recognition<\/h2>\n<p><span data-offset-key=\"a3hvm-138-0\">Having<\/span><span data-offset-key=\"a3hvm-139-0\"> a<\/span><span data-offset-key=\"a3hvm-140-0\"> strong<\/span><span data-offset-key=\"a3hvm-141-0\"> brand<\/span><span data-offset-key=\"a3hvm-142-0\"> helps<\/span><span data-offset-key=\"a3hvm-143-0\"> build<\/span><span data-offset-key=\"a3hvm-144-0\"> recognition<\/span><span data-offset-key=\"a3hvm-145-0\"> with<\/span><span data-offset-key=\"a3hvm-146-0\"> potential<\/span><span data-offset-key=\"a3hvm-147-0\"> customers<\/span><span data-offset-key=\"a3hvm-148-0\"> who<\/span><span data-offset-key=\"a3hvm-149-0\"> may<\/span><span data-offset-key=\"a3hvm-150-0\"> not<\/span><span data-offset-key=\"a3hvm-151-0\"> have<\/span><span data-offset-key=\"a3hvm-152-0\"> heard<\/span><span data-offset-key=\"a3hvm-153-0\"> of<\/span><span data-offset-key=\"a3hvm-154-0\"> you<\/span><span data-offset-key=\"a3hvm-155-0\"> before<\/span><span data-offset-key=\"a3hvm-156-0\"> seeing<\/span><span data-offset-key=\"a3hvm-157-0\"> one<\/span><span data-offset-key=\"a3hvm-158-0\"> of<\/span><span data-offset-key=\"a3hvm-159-0\"> your<\/span><span data-offset-key=\"a3hvm-160-0\"> ads<\/span><span data-offset-key=\"a3hvm-161-0\"> or<\/span><span data-offset-key=\"a3hvm-162-0\"> posts<\/span><span data-offset-key=\"a3hvm-163-0\"> online<\/span><span data-offset-key=\"a3hvm-164-0\">.<\/span><span data-offset-key=\"a3hvm-165-0\"> The<\/span><span data-offset-key=\"a3hvm-166-0\"> messaging<\/span><span data-offset-key=\"a3hvm-167-0\"> is<\/span><span data-offset-key=\"a3hvm-168-0\"> effective<\/span><span data-offset-key=\"a3hvm-169-0\">,<\/span><span data-offset-key=\"a3hvm-170-0\"> the<\/span><span data-offset-key=\"a3hvm-171-0\"> colors<\/span><span data-offset-key=\"a3hvm-172-0\"> in<\/span><span data-offset-key=\"a3hvm-173-0\"> your<\/span><span data-offset-key=\"a3hvm-174-0\"> logo<\/span><span data-offset-key=\"a3hvm-175-0\"> and<\/span><span data-offset-key=\"a3hvm-176-0\"> imagery<\/span><span data-offset-key=\"a3hvm-177-0\"> are<\/span><span data-offset-key=\"a3hvm-178-0\"> powerful<\/span><span data-offset-key=\"a3hvm-179-0\">,<\/span><span data-offset-key=\"a3hvm-180-0\"> and<\/span><span data-offset-key=\"a3hvm-181-0\"> you<\/span><span data-offset-key=\"a3hvm-182-0\"> are<\/span><span data-offset-key=\"a3hvm-183-0\"> focusing<\/span><span data-offset-key=\"a3hvm-184-0\"> on<\/span><span data-offset-key=\"a3hvm-185-0\"> a<\/span><span data-offset-key=\"a3hvm-186-0\"> subject<\/span><span data-offset-key=\"a3hvm-187-0\"> matter<\/span><span data-offset-key=\"a3hvm-188-0\"> that<\/span><span data-offset-key=\"a3hvm-189-0\"> is<\/span><span data-offset-key=\"a3hvm-190-0\"> important<\/span><span data-offset-key=\"a3hvm-191-0\"> to<\/span><span data-offset-key=\"a3hvm-192-0\"> them<\/span><span data-offset-key=\"a3hvm-193-0\">.<\/span><span data-offset-key=\"a3hvm-194-0\"> Tick<\/span><span data-offset-key=\"a3hvm-195-0\">,<\/span><span data-offset-key=\"a3hvm-196-0\"> tick<\/span><span data-offset-key=\"a3hvm-197-0\">,<\/span><span data-offset-key=\"a3hvm-198-0\"> T<\/span><span data-offset-key=\"a3hvm-199-0\">ICK<\/span><span data-offset-key=\"a3hvm-200-0\">!<\/span><span data-offset-key=\"a3hvm-201-0\"> This<\/span><span data-offset-key=\"a3hvm-202-0\"> builds<\/span><span data-offset-key=\"a3hvm-203-0\"> credibility<\/span><span data-offset-key=\"a3hvm-204-0\"> and<\/span><span data-offset-key=\"a3hvm-205-0\"> familiarity<\/span><span data-offset-key=\"a3hvm-206-0\">,<\/span><span data-offset-key=\"a3hvm-207-0\"> which<\/span><span data-offset-key=\"a3hvm-208-0\"> can<\/span><span data-offset-key=\"a3hvm-209-0\"> lead<\/span><span data-offset-key=\"a3hvm-210-0\"> to<\/span><span data-offset-key=\"a3hvm-211-0\"> more<\/span><span data-offset-key=\"a3hvm-212-0\"> sales<\/span><span data-offset-key=\"a3hvm-213-0\"> down<\/span><span data-offset-key=\"a3hvm-214-0\"> the<\/span><span data-offset-key=\"a3hvm-215-0\"> line<\/span><span data-offset-key=\"a3hvm-216-0\"> as<\/span><span data-offset-key=\"a3hvm-217-0\"> people<\/span><span data-offset-key=\"a3hvm-218-0\"> become<\/span><span data-offset-key=\"a3hvm-219-0\"> aware<\/span><span data-offset-key=\"a3hvm-220-0\"> of<\/span><span data-offset-key=\"a3hvm-221-0\"> what<\/span><span data-offset-key=\"a3hvm-222-0\"> you<\/span><span data-offset-key=\"a3hvm-223-0\"> offer<\/span><span data-offset-key=\"a3hvm-224-0\"> and<\/span><span data-offset-key=\"a3hvm-225-0\"> how<\/span><span data-offset-key=\"a3hvm-226-0\"> it<\/span><span data-offset-key=\"a3hvm-227-0\"> could<\/span><span data-offset-key=\"a3hvm-228-0\"> benefit<\/span><span data-offset-key=\"a3hvm-229-0\"> them<\/span><span data-offset-key=\"a3hvm-230-0\">.<\/span><\/p>\n<p><span data-offset-key=\"a3hvm-231-0\">Ultimately<\/span><span data-offset-key=\"a3hvm-232-0\">,<\/span><span data-offset-key=\"a3hvm-233-0\"> investing<\/span><span data-offset-key=\"a3hvm-234-0\"> in<\/span><span data-offset-key=\"a3hvm-235-0\"> your<\/span><span data-offset-key=\"a3hvm-236-0\"> startup<\/span><span data-offset-key=\"a3hvm-237-0\">&#8216;s<\/span><span data-offset-key=\"a3hvm-238-0\"> brand<\/span><span data-offset-key=\"a3hvm-239-0\"> will<\/span><span data-offset-key=\"a3hvm-240-0\"> help<\/span><span data-offset-key=\"a3hvm-241-0\"> create<\/span><span data-offset-key=\"a3hvm-242-0\"> an<\/span><span data-offset-key=\"a3hvm-243-0\"> emotional<\/span><span data-offset-key=\"a3hvm-244-0\"> connection<\/span><span data-offset-key=\"a3hvm-245-0\"> with<\/span><span data-offset-key=\"a3hvm-246-0\"> potential<\/span><span data-offset-key=\"a3hvm-247-0\"> customers<\/span><span data-offset-key=\"a3hvm-248-0\">,<\/span><span data-offset-key=\"a3hvm-249-0\"> which<\/span><span data-offset-key=\"a3hvm-250-0\"> leads<\/span><span data-offset-key=\"a3hvm-251-0\"> to<\/span><span data-offset-key=\"a3hvm-252-0\"> increased<\/span><span data-offset-key=\"a3hvm-253-0\"> loyalty<\/span><span data-offset-key=\"a3hvm-254-0\"> and<\/span><span data-offset-key=\"a3hvm-255-0\"> long<\/span><span data-offset-key=\"a3hvm-256-0\">&#8211;<\/span><span data-offset-key=\"a3hvm-257-0\">term<\/span><span data-offset-key=\"a3hvm-258-0\"> growth<\/span><span data-offset-key=\"a3hvm-259-0\"> for<\/span><span data-offset-key=\"a3hvm-260-0\"> your<\/span><span data-offset-key=\"a3hvm-261-0\"> business<\/span><span data-offset-key=\"a3hvm-262-0\">.<\/span><\/p>\n<h2>How to invest in your brand<\/h2>\n<p>You\u2019re still reading so we\u2019ve convinced you of the benefits of investing in your brand. Hurrah!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The best way to start investing in your brand is to carry out an exercise to understand your ideal customers. At Upmarketry, we do this as standard in our branding packages to ensure that what we create for you is going to work.<\/p>\n<p>The next step is to pull together information about your competitors, your reasons for setting up the business, how you do things differently, and more. Upmarketry has a handy questionnaire to squeeze out the key points from its clients to make this process as effective and painless(!) as possible.<\/p>\n<p>From there, we\u2019re in a position to build a Brand Bible containing all of your brand\u2019s assets, including values, mission and vision, tone of voice and that crucial messaging.<\/p>\n<p>It\u2019s at that point that the designers get involved to create a logo, colour palette and font for your business that will help you stand out and attract your audience at the same time. It\u2019s a process but it works!<\/p>\n<p>To find out more, <a href=\"https:\/\/upmarketry.com\/startup-brand-builder\/\">visit our site<\/a>\u00a0or <a href=\"https:\/\/intch.org\/1420511\">contact me directly<\/a>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Investing in your startup&#8217;s brand may not seem like the most effective route to growth at first glance; however, it pays off enormously in the long run. If you want your startup to experience the benefits of a powerful brand, reach out to Upmarketry. We\u2019re experts in building world-class brands for startups and can help you create a strong foundation for growth.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m Hannah Brice, a Brand Messaging Specialist of\u00a0Upmarketry. I help startups and small businesses talk about their product or service in a way that matters and commands attention, enabling them to secure the investment, attract the talent, and generate the sales they need to thrive. Starting a business is an ambitious endeavor. You invest money, [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,180,77,75],"tags":[229,224,210,195,194,219],"class_list":["post-7340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-business","category-marketing","category-product-development","category-social-media","tag-branding","tag-business-growth","tag-business-strategy","tag-expertise","tag-marketing","tag-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Investing in Your Startup\u2019s Brand is Key to Growth - Intch Blog<\/title>\n<meta name=\"description\" content=\"Your brand is the foundation of your business. It encompasses the visual elements (logo, colour palette, font) as well as intangible elements such as your company values, tone of voice, and mission statement. It also includes your crucial messaging \u2013 the magic words you use to explain your product or service in a way that matters to your target audience and convinces them to buy from you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intch.org\/blog\/why-investing-in-your-startups-brand-is-key-to-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Investing in Your Startup\u2019s Brand is Key to Growth - Intch Blog\" \/>\n<meta property=\"og:description\" content=\"Your brand is the foundation of your business. It encompasses the visual elements (logo, colour palette, font) as well as intangible elements such as your company values, tone of voice, and mission statement. 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