{"id":7332,"date":"2023-01-31T09:13:12","date_gmt":"2023-01-31T09:13:12","guid":{"rendered":"https:\/\/intch.org\/blog\/?p=7332"},"modified":"2025-02-05T14:32:26","modified_gmt":"2025-02-05T14:32:26","slug":"3-strategies-to-improve-your-startup-pitch-in-the-digital-era","status":"publish","type":"post","link":"https:\/\/intch.org\/blog\/3-strategies-to-improve-your-startup-pitch-in-the-digital-era\/","title":{"rendered":"3 Strategies to Improve Your Startup Pitch in the Digital Era"},"content":{"rendered":"

A startup pitch is a crucial part of securing investors to fund and grow your business. Founders must go beyond technical skills to present their products and services in the best way possible, which is why you need to make the most out of every helpful resource. We looked at some successful startup pitches and summarized three actionable ways you can improve your startup pitch.<\/p>\n

With the start of a new year, countless startups are opening across the US. A\u00a0Small Business Trends report on the startup market<\/a>\u00a0shows that as many as two in five Americans plan to start a business in 2023. This is in line with 2022 statistics, with around 62% of Americans wanting to earn more money through their own business venture. However, with high competition, startup owners and teams have to work hard to succeed. This is especially challenging with limited manpower and money, which makes investors a critical part of a business.<\/p>\n

\"3D<\/p>\n

While it\u2019s important to follow consumer and investor trends, like focusing on sustainability, there are other factors you should consider.\u00a0Our previous post on \u201cThe Startup Pitch: Everything You Need to Know\u201d<\/a>, visits the basics of creating a startup pitch: finding the right audience, telling a compelling story, and avoiding common startup pitfalls. To catch an investor\u2019s interest, it\u2019s crucial that you go above and beyond\u2014 meaning that you need to use every potential tool and help you can get.<\/p>\n

In this article, we discuss three strategies you can use to improve your startup pitch in the digital era:<\/p>\n

Consult and hire experts<\/h2>\n

Many experts recommend that startups should have leaders with business experience. However, there may be certain aspects of the field you\u2019re not entirely familiar with. As such, it can be beneficial for your startup to consult or hire an expert. Regarding finance, having a professional on your team can significantly improve how you present projections to potential partners\/investors.\u00a0Maryville University\u2019s article on financial analysts<\/a>\u00a0documents how these specialists often examine markets, stocks, companies, and other business and financial data. With their knowledge, they can project future earnings, potential monetary issues, and other financial matters\u2014 all of which are part of essential reports your startup has to prepare.<\/p>\n

One great way to start meeting experts is through our application Intch. Through Intch, startup owners can connect with relevant people who can help improve their business approaches. You can easily send a request based on specific areas related to your expertise. In turn, you can also help others or introduce them to someone you know, allowing you to earn Social Capital. This boosts your profile and request visibility, providing more opportunities for consultations.<\/p>\n

\n
\n
\n The best experts in one app.<\/span>\n

Don't wait to be added to connections, start chatting right away.<\/p>\n <\/div>\n Try it<\/a>\n <\/div><\/div><\/div>\n

Use data analytics as leverage<\/h2>\n

When it comes to attracting investors, it\u2019s crucial that startups make them understand the value of their service. Startups with an existing customer base may have an advantage in pitches, as they can use product metrics to leverage their business. As noted by venture capitalists (VC) Meka Asonye and Zach Berger, they often focus on statistics like daily active users against monthly active user numbers to see if a product or service is growing organically.<\/p>\n

Some other ways startups can use data analytics to improve their business include:<\/p>\n