{"id":7267,"date":"2023-01-20T10:54:04","date_gmt":"2023-01-20T10:54:04","guid":{"rendered":"https:\/\/intch.org\/blog\/?p=7267"},"modified":"2025-02-05T15:27:29","modified_gmt":"2025-02-05T15:27:29","slug":"creating-metaverse-worlds-new-experience-for-your-customers","status":"publish","type":"post","link":"https:\/\/intch.org\/blog\/creating-metaverse-worlds-new-experience-for-your-customers\/","title":{"rendered":"Creating Metaverse Worlds: New Experience for Your Customers"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Let\u2019s be real, we\u2019re all a bit bored with traditional online and offline networking events. What about networking in the Metaverse? We\u2019ve talked to Nikolai Morozov, head of Brusnika creative agency on how his experience led him to creating Metaverse events.<\/span><\/em><\/p>\n<ul>\n<li><a href=\"#num1\"><span style=\"font-weight: 400;\">Networking in Metaverse worlds<\/span><\/a><\/li>\n<li><a href=\"#num2\"><span style=\"font-weight: 400;\">Advantages of interacting in the Metaverse<\/span><\/a><\/li>\n<li><a href=\"#num3\"><span style=\"font-weight: 400;\">Becoming braver in the Metaverse<\/span><\/a><\/li>\n<li><a href=\"#num4\"><span style=\"font-weight: 400;\">Getting in touch with people that are hard to reach otherwise<\/span><\/a><\/li>\n<li><a href=\"#num5\"><span style=\"font-weight: 400;\">Platforms to go to Metaverse<\/span><\/a><\/li>\n<li><a href=\"#num6\"><span style=\"font-weight: 400;\">Cases: what Brusnika has done in the Metaverse<\/span><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7269 size-large\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-1024x543.jpg\" alt=\"Metaverse \" width=\"770\" height=\"408\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-1024x543.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-300x159.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-768x407.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-370x196.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-270x143.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-570x302.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05-740x393.jpg 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-17.16.05.jpg 1280w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><b>Thank you so much for sharing time with us. Let\u2019s get to it: how did you start making Metaverse conferences?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It all started with my volunteer project that I\u2019ve made for charity: I created VMESTE.VIDEO to help NGOs to create engaging social videos. Why do charities need videos? Because engaging videos can be a powerful instrument for raising awareness, fundraising and PR for the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At one point I realized that the project is successful, but I need new instruments to make it global, not local. I knew there were many skilled specialists willing to help and provide consultations, but with videos we couldn\u2019t reach them \u2013 simply because of their location. So,\u00a0 streaming events and creating <a href=\"https:\/\/intch.org\" target=\"_blank\" rel=\"noopener\">networking<\/a> sessions in the Metaverse seemed like a logical step to make our project more global.\u00a0 That\u2019s how I started researching instruments and platforms \u2013 and started hosting first virtual events.\u00a0<\/span><\/p>\n<p><b>What was your first impression from networking online?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I purchased the Oculus Quest 2 headset and became an active user \u2013 and it fascinated me. The level of immersion is way higher than with traditional online events. Mostly I was impressed by my VR group session with a therapist \u2013 we discussed mental health being in different physical locations. I was surprised because the energy of the meeting was just as it could be at a real, offline meeting. This is what it looked like: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7270 size-large\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-1024x640.jpg\" alt=\"Metaverse therapy\" width=\"770\" height=\"481\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-1024x640.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-300x188.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-768x480.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-370x231.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-270x169.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-570x356.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49-740x463.jpg 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.38.49.jpg 1280w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"num1\"><\/a>Networking in Metaverse worlds<\/span><\/h2>\n<p><b>Would you say that networking in the Metaverse could replace offline interactions?\u00a0<\/b><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"num2\"><\/a>Advantages of interacting in the Metaverse<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We cherish offline interaction because it\u2019s the maximum level of immersion you can get: you are fully present at the event. With Metaverse, the level of immersion largely depends on the tools you use. You can either enter an event with your computer or smartphone, and then your presence will be limited with your screen. You can use a VR headset \u2013 or even a special costume with sensors that mimic a human touch. The technologies are developing and the tools are becoming more accessible, but it will take time until everyone will be able to afford them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even now networking at events hosted in Metaverse spaces has advantages you just can\u2019t beat:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You get to meet people with various background without having to travel;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are many instruments for instant feedback \u2013 chats, voice interaction, messages;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You immediately set a long-lasting contact with a person you\u2019re talking to.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7276 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53.jpg\" alt=\"Metaverse conference\" width=\"1276\" height=\"582\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53.jpg 1276w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53-300x137.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53-1024x467.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53-768x350.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53-370x169.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53-270x123.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53-570x260.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-19-13.09.53-740x338.jpg 740w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"num3\"><\/a>Becoming braver in the Metaverse\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As an active Metaverse user, I\u2019ve noticed that people behave differently in digital spaces. They are more free and adventurous \u2013 which is a huge advantage if you want to meet someone. In the Metaverse you can sing, dance, draw, fly \u2013 do anything you want without feeling the pressure. Just as everyone else, you are discovering the possibilities of a new medium, and it could be a perfect ice breaker. People feel free to attend an event or leave, they can easily say (or type) hello to someone with an unusual avatar \u2013 and conversations start with more ease and less pressure. I think this playfulness of the Metaverse is a huge game changer when it comes to networking.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"num4\"><\/a>Getting in touch with people that are hard to reach otherwise\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">And most importantly, Metaverse events now allow you to get a valuable network of contacts. For example, augmented and virtual reality has already been actively used for 10+ years in heavy machinery and aviation. Large scale companies use VR interactive learning to teach people to use equipment without having to use it in person. And C-levels of such large corporations are actively attending Metaverse conferences. Meeting people like that in the real world can be quite a challenge \u2013 while at a Metaverse conference you can meet them and chat with them without a need to get an introduction.\u00a0<\/span><\/p>\n<div class=\"intch-frame-shortcode\"><div class=\"intch-banner style-s2\">\n                <div  class=\"intch-banner__inner\">\n                    <div class=\"intch-banner__text\">\n                        <span>The best experts in one app.<\/span>\n                        <p>Don't wait to be added to connections, start chatting right away.<\/p>\n                    <\/div>\n                    <a href=\"https:\/\/intch.org\/onboarding\/flow-type?utm_source=blog&utm_campaign=reg\" class=\"btn btn-gradient\"><span>Try it<span><\/a>\n                <\/div><\/div><\/div>\n<h2><span style=\"font-weight: 400;\"><a id=\"num5\"><\/a>Platforms to go to the Metaverse<\/span><\/h2>\n<p><b>For someone looking into hosting events like this, where would you advise to start?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I would say, first you need to be clear with your goals and the budget you\u2019re willing to spend. The budget on the event will be determined by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform you want to use;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The perks you\u2019re willing to provide to your attendees;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production scale;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your desired PR and marketing values.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For myself, I see five platforms that interest me the most. All of them have their pros and cons, here they are:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.spatial.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spatial<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2013 The platform that has the easiest interface and the fastest onboarding. It\u2019s also free to use \u2013 so creating an event wouldn\u2019t be too costly. People\u2019s avatars look realistic and it has a lot of attention to details like small objects, but the possibilities of interacting with objects are limited. That\u2019s why I would say that this is the perfect platform for someone who wants to start working with the Metaverse \u2013 and it\u2019s perfect for showcasing objects. So, if you\u2019re looking for a platform to host a VR exhibition \u2013 Spatial may be the choice for you.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/altvr.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft Alt Space.<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> The platform that allows you to create animated events with instruments for live interaction. It looks a bit cartoony \u2013 which could be a pro or a con, depending on what the brand image is. The platform has a complex authorization process for attendants, which could potentially scare away the not-so-savvy users.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.roblox.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Roblox<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. Animated, blocky platform that has various possibilities for interaction. On Roblox you can develop and play games, but the tools for communication are far from perfect. You can chat with other users via text, but having a conversation with your voice requires additional authorization.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/decentraland.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Decentraland<\/span><\/a><span style=\"font-weight: 400;\">. It has the best infrastructure for hosting events or selling items, because it already has crypto embedded into the platform. In Decentraland you can host events, sell NTFs, play games together, but there is one downside \u2013 the cost. To host an event there you have to buy virtual land \u2013 and it could cost you more than buying land in the center of Manhattan. So, Decentraland is for you if you represent a big brand and you are looking for a PR case to increase media coverage. For instance, one of the world\u2019s largest and oldest auction houses, <\/span><a href=\"https:\/\/decentraland.org\/blog\/announcements\/sotheby-s-opens-a-virtual-gallery-in-decentraland\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotheby\u2019s opened a virtual gallery in Decentraland<\/span><\/a><span style=\"font-weight: 400;\"> and sold a Cryptopunk NFT for a whopping $11 million.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\"><a id=\"num6\"><\/a>Cases: what Brusnika has done in the Metaverse<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the CEO I am now in charge of hosting events for clients in metaverse settings. Here are the events that we\u2019ve made in 2022.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/vmeste.video\/fest2021\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">VMESTE.VIDEO<\/span><\/a><span style=\"font-weight: 400;\">. This was the project that brought me personally into the Metaverse, and this year was the first time when I brought all participants together in the meta space. This year we had people from different NGOs like the Red Cross, as well as bloggers, IT workers and others who came together to discuss how we can build social projects to create a healthier society as a whole.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7271 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55.jpg\" alt=\"Metaverse fest\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55-300x300.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55-150x150.jpg 150w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55-768x768.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55-370x370.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55-270x270.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55-570x570.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.40.55-740x740.jpg 740w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"http:\/\/neforum.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Neforum<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 one of the most influential offline events in digital marketing for the CIS region. For Neforum we hosted the virtual networking session for attendees \u2013 and it was an important addition to the offline event that our client created. It was especially successful because the best ideas are always born in collaboration \u2013 and we were able to bring creatives together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conference was held in Spatial, where we placed the lectures from speakers in our customized location, so attendees could meet each other and interact. You can see how the event looked <\/span><a href=\"https:\/\/www.spatial.io\/s\/Metavselennaia-NeForuma-637cffb9769cb7000144a0d0?share=2250494915621390944\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p>\n<p><br style=\"font-weight: 400;\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7272 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56.jpg\" alt=\"Metaverse forum\" width=\"1280\" height=\"591\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56.jpg 1280w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56-300x139.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56-1024x473.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56-768x355.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56-370x171.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56-270x125.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56-570x263.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2023\/01\/2023-01-20-13.41.56-740x342.jpg 740w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And, of course, if you would like to outsource an event like this \u2013 <\/span><a href=\"https:\/\/thebrusnika.ru\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brusnika<\/span><\/a><span style=\"font-weight: 400;\"> would be happy to help. We develop concepts for VR events, estimate budgets, take care of production and marketing &amp; PR. Together we can come up with an event that will give your customers a unique experience \u2013 and they won\u2019t forget that. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be real, we\u2019re all a bit bored with traditional online and offline networking events. What about networking in the Metaverse? We\u2019ve talked to Nikolai Morozov, head of Brusnika creative agency on how his experience led him to creating Metaverse events. Networking in Metaverse worlds Advantages of interacting in the Metaverse Becoming braver in the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":7274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,20,70],"tags":[238,207,216],"class_list":["post-7267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-business","category-featured-blog","category-networking","tag-innovation","tag-intch-community","tag-networking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Metaverse Worlds: New Experience for Your Customers - Intch Blog<\/title>\n<meta name=\"description\" content=\"Let\u2019s be real, we\u2019re all a bit bored with traditional online and offline networking events. What about networking in the Metaverse? 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