{"id":7255,"date":"2022-12-15T09:29:38","date_gmt":"2022-12-15T09:29:38","guid":{"rendered":"https:\/\/intch.org\/blog\/?p=7255"},"modified":"2025-02-05T15:12:25","modified_gmt":"2025-02-05T15:12:25","slug":"what-do-startup-founders-fear-most","status":"publish","type":"post","link":"https:\/\/intch.org\/blog\/what-do-startup-founders-fear-most\/","title":{"rendered":"What Do Startup Founders Fear Most?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Launching a startup is not a journey for the weak at heart, especially in this economy. But even founders who are brave enough to create new products, find investments and lead teams have fears \u2013 and it\u2019s completely normal. More than that, fear is something that makes them more centered and focused \u2013 and sometimes skeptical. We asked founders what they are most afraid of \u2013 and how it helps them stay productive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">199 million Google requests on fears that founders have show that the topic is relevant. The people who got tired of the unpredictable politics of corporations are deciding to take matters into their own hands and embarking on a journey to make it on their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve evaluated the fears they have and divided them into categories to show you how these fears can help you stay grounded and productive. For each fear we gathered advice on how to beat it and keep moving \u2013 because that\u2019s what we\u2019re here for.\u00a0<\/span><\/p>\n<h2><strong>Fear of having a product no one needs<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Most startups appear because their founders needed a product that didn\u2019t exist on the market \u2013 so they decided to make it themselves. And of course, every startup dedicates time to research the market fit and user research interviews \u2013 but if they don\u2019t get immediate sales, doubt comes into play.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI\u2019m scared that everything we do is useless\u201d\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWhat if all our hypotheses are wrong?\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWhat if we chose the wrong market?\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">All of those thoughts result from doubting the value of your product.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7257 size-large\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-1024x576.jpg\" alt=\"Man with light\" width=\"770\" height=\"433\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-1024x576.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-300x169.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-768x432.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-1536x864.jpg 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-370x208.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-270x152.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-570x321.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579-740x416.jpg 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2158305579.jpg 1920w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">How does this fear help?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It helps the founder stay grounded and rely on numbers. A gut feeling is something all founders have and need, but when the economics of the project start to drift far away from what they\u2019ve expected, it helps to go back to the core product and re-evaluate.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to beat it:\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect positive feedback from your users and save it into a folder. When in doubt, turn to it for emotional support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay in connection with your customers. If the amount of negative feedback grows, turn to your clients and ask them what can you do to make it better. Come back with feedback to your team and discuss how you can implement it.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Fear of running out of money<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Each startup operates on the initial funds they got \u2013 whether it\u2019s the savings of the founder or an investment round, they can only plan as far as they have funds to operate on.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI\u2019m scared we won\u2019t get another round of funding\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI\u2019m scared the investor will change their mind and leave us\u201d\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI\u2019m afraid we\u2019ll get into the death valley \u2013 when our money runs out but we won\u2019t be able to get another round because of no sales\u201d\u00a0<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">How does this fear help?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It helps the founder have clear financial planning. When it comes to money, it\u2019s great to have three possible scenarios: an optimistic one, a realistic one and a pessimistic one. Having sufficient funds to survive all three of these scenarios is key when it comes to success.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to beat it?\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be realistic with numbers and continue counting finances. It helps to prevent from overspending;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be extra careful with unexpected expenses \u2013 like unplanned marketing campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be transparent with your investors. Keep an open and consistent communication with them:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get a financial manager who will be in charge and will be reporting to the team frequently.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Fear of having competitors with a more successful product<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re living in a world where it\u2019s all been done before \u2013 and startups are operating in a highly competitive market. Fear of having a competitor launch a similar product but getting more investments than you is reasonable \u2013 but it shouldn\u2019t stop you from developing your own vision.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7258 size-large\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-1024x576.jpg\" alt=\"Red competitive ocean\" width=\"770\" height=\"433\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-1024x576.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-300x169.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-768x432.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-1536x864.jpg 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-370x208.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-270x152.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-570x321.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941-740x416.jpg 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/12\/shutterstock_2196459941.jpg 1920w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">How does it help?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This fear helps to keep an eye on the competitors market and keeps you constantly thinking: how are we different? It also helps to be more adaptable when you see competitors approaching in your field. Being on your toes here helps you come up with new creative ideas for new features \u2013 or for guerilla marketing. Anything works.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to beat it?\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have someone in your team responsible for constant competitor overviews. If you\u2019re aware of your competition, you won\u2019t miss a move they make.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your core product and keep in contact with your core audience. There is a product for everyone out there. Regardless of what anyone else is doing, stay in contact with your core audience and broaden it as you go.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"intch-frame-shortcode\"><div class=\"intch-banner style-s1\">\n                <div class=\"intch-banner__inner\">\n                    <img decoding=\"async\" src=\"https:\/\/intch.org\/blog\/wp-content\/themes\/gridlove-child\/assets\/img\/phone.png\">\n                    <span>Intch App \u2013 Your Chief Networking Officer<\/span>\n                    <a href=\"https:\/\/intch.org\/onboarding\/flow-type?utm_source=blog&utm_campaign=reg\" class=\"btn btn-white\">Try it<\/a>\n                <\/div><\/div><\/div>\n<h2><strong>Fear of missing out on life<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Being a founder is a 24\/7 job with no days off \u2013 so while developing a product, many founders have to literally put their life on hold.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m afraid I won\u2019t be able to stay connected to my partner while I\u2019m always at work\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m afraid my children will grow up without me while I\u2019m building a company\u201d\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How does it help?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even this fear can be helpful because it shows founders how to make their life more balanced and fulfilled \u2013 and prevent burnout. Having a work-life balance (yes, we know, it\u2019s proverbial \u2013 but it doesn\u2019t hurt to try finding it) leads to being more productive. Because according to studies, happy people work better.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to beat it?\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Count your work hours. If you\u2019re seeing that you work 14+ hours a day, you\u2019re at high risk of burning out. And a burnt out founder has no chances of leading a team to success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delegate. Not only does it give the founder time to breathe \u2013 it also makes the team stronger. Don\u2019t know how to motivate your team? We\u2019ve put together a few tips on it <\/span><a href=\"https:\/\/intch.org\/blog\/top-5-ways-how-to-motivate-your-employees-without-money\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having fear as a founder is completely normal. After all, it is a responsible and challenging job. And if you\u2019d like to find people who are facing similar fears and doubts, you always can <strong>join these discussions on Intch<\/strong>:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/intch.org\/t\/Dd\/\" target=\"_blank\" rel=\"noopener\">I want to find serious entrepreneurs to network with.<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/intch.org\/t\/MB\/\" target=\"_blank\" rel=\"noopener\">I am looking for a mentor to help me grow and scale my business.<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/intch.org\/t\/NE\/\" target=\"_blank\" rel=\"noopener\">Looking for partnerships to help me expand my online brand (Financial Algorithms)<\/a>. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Intch is a community where you can always get support for your ideas, you can find advice or just ind interesting people to share your thoughts with. Join us today!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching a startup is not a journey for the weak at heart, especially in this economy. But even founders who are brave enough to create new products, find investments and lead teams have fears \u2013 and it\u2019s completely normal. More than that, fear is something that makes them more centered and focused \u2013 and sometimes [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":7262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,70],"tags":[224,210,236,218,223,195,221,219],"class_list":["post-7255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mentorship","category-networking","tag-business-growth","tag-business-strategy","tag-challenges","tag-cofounders","tag-expert-advice","tag-expertise","tag-investment","tag-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Do Startup Founders Fear Most? - Intch Blog<\/title>\n<meta name=\"description\" content=\"Launching a startup is not a journey for the weak at heart, especially in this economy. But even founders who are brave enough to create new products, find investments and lead teams have fears \u2013 and it\u2019s completely normal. More than that, fear is something that makes them more centered and focused \u2013 and sometimes skeptical. We asked founders what they are most afraid of \u2013 and how it helps them stay productive.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intch.org\/blog\/what-do-startup-founders-fear-most\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do Startup Founders Fear Most? - Intch Blog\" \/>\n<meta property=\"og:description\" content=\"Launching a startup is not a journey for the weak at heart, especially in this economy. But even founders who are brave enough to create new products, find investments and lead teams have fears \u2013 and it\u2019s completely normal. More than that, fear is something that makes them more centered and focused \u2013 and sometimes skeptical. 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