{"id":6989,"date":"2022-10-10T08:16:57","date_gmt":"2022-10-10T08:16:57","guid":{"rendered":"https:\/\/intch.org\/blog\/?p=6989"},"modified":"2025-03-07T10:34:27","modified_gmt":"2025-03-07T10:34:27","slug":"how-networking-can-help-you-build-a-business-in-indonesia-first-hand-experience","status":"publish","type":"post","link":"https:\/\/intch.org\/blog\/how-networking-can-help-you-build-a-business-in-indonesia-first-hand-experience\/","title":{"rendered":"How Networking Can Help You Build a Business in Indonesia: First-Hand Experience"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Hey everyone! My name is Ivan Gorkovenko and for the past 15 years I\u2019ve been developing different businesses in FinTech, FMCG, Retail and hospitality sectors in Pacific Asia. Today I am the VP Commercial Strategy at <\/span><a href=\"http:\/\/www.zen-hs.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ZenRooms<\/span><\/a><span style=\"font-weight: 400;\"> and my main country of residence is Indonesia.\u00a0 <\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7004 size-large\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-1024x772.png\" alt=\"\" width=\"770\" height=\"581\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-1024x772.png 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-300x226.png 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-768x579.png 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-1536x1158.png 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-2048x1543.png 2048w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-370x279.png 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-270x203.png 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-570x430.png 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-740x558.png 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/099778-80x60.png 80w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ZenRooms was founded in 2015 and it was a pioneer in SaaS-based solutions in managing revenue at hotels and the first online travel agency for low-cost hotels in the South-Eastern Asia.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we are the only independent company that offers a whole spectrum of technological solutions for independent hotels and small hotel chains. We help hoteliers make their businesses more effective to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become more attractive for customers and more competitive on the market;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase revenue;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize and automate their business processes;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become available online.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For the majority of local businesses going online is a challenge. For instance, Indonesia has over 45 thousand hotels, and out of those only 32% are listed online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Networking is something that definitely helped me build a business, and here is what I\u2019ve learned in the past 15 years.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Networking is what you need to start with when you\u2019re expanding to the Asian market<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most successful communication strategy in this region is first-hand networking. Asians are highly social and they mostly use WhatsApp chat groups, local associations and other communities of like-minded people. Asians travel a lot and they keep creating communities while they do it. For instance, when you come here, you can find yourself in 5-7 groups with more or less the same people but different topics to discuss. I noticed this when I moved here and it got me thinking that a great strategy would be to look for groups that have founders in the hospitality industry. And, what I found out is that there are 2 separate national associations in tourism that don\u2019t compete with each other. It helped me find the first contacts for my business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7008 size-large\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-1024x694.png\" alt=\"\" width=\"770\" height=\"522\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-1024x694.png 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-300x203.png 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-768x520.png 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-1536x1041.png 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-2048x1387.png 2048w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-370x251.png 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-270x183.png 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-570x386.png 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/622385-1-740x501.png 740w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><br \/>\n<span style=\"font-weight: 400;\">You can enter the market, hire a team, start marketing campaigns, get your first sales and get stuck in Negotiation with PIC, because the level of trust between partners is critical for the asian markets. It\u2019s important that the local ambassador builds a relationship with the local community. The easiest way to get ahead is to find the right people (e.g. team members) among the locals. Usually these are local specialists with a lot of contacts on LinkedIn. It\u2019s more difficult to create personal, trustworthy relationships with people from the industries you\u2019re looking at. Let\u2019s talk about it.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How we managed to expand in the new market with the power of networking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The company\u2019s already on the market, and it\u2019s successful in a few key areas of the most populated island of the region. Our task was to scale up and expand our presence in the more rural areas and start selling. Here\u2019s how we did it at Zen.<\/span><\/p>\n<div class=\"intch-frame-shortcode\"><div class=\"intch-banner style-s1\">\n                <div class=\"intch-banner__inner\">\n                    <img decoding=\"async\" src=\"https:\/\/intch.org\/blog\/wp-content\/themes\/gridlove-child\/assets\/img\/phone.png\">\n                    <span>Intch App \u2013 Your Chief Networking Officer<\/span>\n                    <a href=\"https:\/\/intch.org\/onboarding\/flow-type?utm_source=blog&utm_campaign=reg\" class=\"btn btn-white\">Try it<\/a>\n                <\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Thanks to networking, we found the first local employees who personally introduced us to the local communities, as we already had members of the local associations among our client base. Usually, it isn\u2019t difficult to get a recommendation letter, where a branch of a local association recommends you as a partner to another local association. In my experience, this is the easiest and fastest way to start building trust in the local community of entrepreneurs. You start attending business breakfasts and brunches with local associations, and as they are all NCOs (non-commercial organizations), they are always looking for sponsors.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Networking online and offline is key\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The next step is to attend a local conference. The budget will depend on the event itself, but usually it takes 1-2K USD, and it is better if you get a slot as a speaker at the event \u2013 because you can present yourself and meet new people at the same time. You need to be very open and use the \u201capple to apple\u201d approach, and show your affinity to this specific country, community and region and show that you\u2019re interested in investing in this area and developing a business. This is where your network will be critical because people always trust the people they already know more \u2013 so make sure you attend conferences with someone who can introduce you. The trust level of your local contacts will be your starting capital. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7006 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390.png\" alt=\"\" width=\"2560\" height=\"1918\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390.png 2560w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-300x225.png 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-1024x767.png 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-768x575.png 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-1536x1151.png 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-2048x1534.png 2048w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-370x277.png 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-270x202.png 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-570x427.png 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-740x554.png 740w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/10\/812390-80x60.png 80w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As a result, you are guaranteed to meet 30+ (the number of contacts will depend on the size of the event) potential partners, representatives of the government and others. The people who work for the government are always ready to share their experience, but they do require a more formal approach when you contact them \u2013 and you must keep it in mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then, it\u2019s all up to you. Networking in Asia requires constant maintenance and sometimes the quality of your recommendations is even more important than the quality of your product \u2013 and you must keep it in mind at all times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we keep growing in Indonesia and we\u2019re looking for ways of growing in Vietnam \u2013 a new and promising market, and we\u2019re also revising our strategy in the Philippines \u2013 the market where we started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you see South-Eastern Asia as a potential market for your business, <a href=\"https:\/\/intch.org\/798579\" target=\"_blank\" rel=\"noopener\">you can message me on Intch<\/a> \u2014 I\u2019m always happy to share! Networking is something that helped me create a business here from scratch, so I\u2019d be happy to share my experience, give someone some advice or share my network. <a href=\"https:\/\/intch.onelink.me\/U5bT\/8zkmllik\">Let\u2019s build a community of businessmen here together with Intch<\/a>! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey everyone! My name is Ivan Gorkovenko and for the past 15 years I\u2019ve been developing different businesses in FinTech, FMCG, Retail and hospitality sectors in Pacific Asia. Today I am the VP Commercial Strategy at ZenRooms and my main country of residence is Indonesia.\u00a0 ZenRooms was founded in 2015 and it was a pioneer [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":7004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,20,70],"tags":[224,210,191,216],"class_list":["post-6989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-business","category-featured-blog","category-networking","tag-business-growth","tag-business-strategy","tag-global-hiring","tag-networking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Networking Can Help You Build a Business in Indonesia: First-Hand Experience - Intch Blog<\/title>\n<meta name=\"description\" content=\"My name is Ivan Gorkovenko and for the past 15 years I\u2019ve been developing different businesses in FinTech, FMCG, Retail and hospitality sectors in Pacific Asia. 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