{"id":6714,"date":"2022-06-10T14:11:42","date_gmt":"2022-06-10T14:11:42","guid":{"rendered":"https:\/\/intch.org\/blog\/?p=6714"},"modified":"2025-03-28T08:08:33","modified_gmt":"2025-03-28T08:08:33","slug":"what-is-online-networking-and-how-to-become-good-at-it","status":"publish","type":"post","link":"https:\/\/intch.org\/blog\/what-is-online-networking-and-how-to-become-good-at-it\/","title":{"rendered":"What is Online Networking and How to Become Good at It?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Networking used to be about exchanging business cards in crowded rooms at conferences \u2013 not anymore. With the variety of digital tools that you have today, you can create a strong network of useful contacts from the comfort of your home. We\u2019ve collected useful strategies and tools to help you build your social capital online without it feeling like endless cold outreach. <\/span><\/p>\n<h2><strong>What is online networking?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Networking used to be all about meeting new people in person and expanding one\u2019s list of contacts by meeting people face-to-face. Online networking uses the same principle, but with the use of digital tools, such as online networking platforms, social networks, online conferences and others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the rise of personal and professional social media, online events, even dating apps (yes, those can be used for networking too!) online networking has become a predominant way to meet people and establish new useful connections. In no way should it replace meeting people in person, but it is a valuable addition that can (and will) make networking faster, more accessible and diverse.\u00a0<\/span><\/p>\n<div class=\"intch-frame-shortcode\"><div class=\"intch-banner style-s1\">\n                <div class=\"intch-banner__inner\">\n                    <img decoding=\"async\" src=\"https:\/\/intch.org\/blog\/wp-content\/themes\/gridlove-child\/assets\/img\/phone.png\">\n                    <span>Intch App \u2013 Your Chief Networking Officer<\/span>\n                    <a href=\"https:\/\/intch.org\/onboarding\/flow-type?utm_source=blog&utm_campaign=reg\" class=\"btn btn-white\">Try it<\/a>\n                <\/div><\/div><\/div>\n<h2><b>The importance on online networking for business\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Networking has been quite the buzzword since the early 1970s, and to this day it remains one of the fundamentals for creating a successful business or building an excelling career. Networking comes in handy for everyone: it allows beginners to access the expertise of others, it allows experts to build a name for themselves and become well-known (and paid) specialists. Networking is extremely useful to save your time \u2013 <\/span><a href=\"https:\/\/intch.org\/blog\/networking-strategy-2\/\"><span style=\"font-weight: 400;\">here\u2019s an article<\/span><\/a><span style=\"font-weight: 400;\"> on how you can save yourself hours of research by reaching out to your network. From getting a reference letter or a job recommendation to introducing to potential business partners, networking is always an effective strategy to excel. Very often, it\u2019s not about what you know, it\u2019s about who you know.\u00a0<\/span><\/p>\n<h2><b>The advantages of online <\/b><b>networking over traditional networking<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6716 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-scaled.jpg\" alt=\"advantages of online networking\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-scaled.jpg 2560w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-300x150.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-1024x512.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-768x384.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-1536x768.jpg 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-2048x1024.jpg 2048w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-370x185.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-270x135.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-570x285.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1447-740x370.jpg 740w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.nature.com\/articles\/s43588-021-00096-x\"><span style=\"font-weight: 400;\">pandemic acted like a catalyst<\/span><\/a><span style=\"font-weight: 400;\"> for online networking. According to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2020\/05\/27\/virtual-events-up-1000-with-52000-on-just-one-platform\/?sh=1c5147087a23\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">, since the pandemic hit, the amount of virtual events increased by 1000%. Many important events have been moved online, while offline networking was commonly not possible due to quarantine and travel restrictions. That\u2019s when the power of online networking was fully revealed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online networking has several important advantages over networking in person:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is more accessible.<\/b><span style=\"font-weight: 400;\"> There is no need to spend money on traveling to conferences or spend time and money on commutes. You can build a strong international network of connections by using your phone or laptop.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is global.<\/b><span style=\"font-weight: 400;\"> While offline networking has certain geographical limitations, online networking is global. You can potentially reach any person from any corner of the world online in case you have the right pitch for them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is more democratic.<\/b><span style=\"font-weight: 400;\"> While at public gatherings the most influential people may be crowded and difficult to reach, they will be available online.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is more comfortable.<\/b><span style=\"font-weight: 400;\"> Approaching people online can be very stressful. Even if you crafted your perfect elevator pitch, things still may go wrong in a live setting. Online networking platforms allow you to perfect your initial message and put your best foot forward while meeting someone new. This advantage is especially important for introverted people and people with social anxiety.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you know how to use these benefits of online networking to your advantage, you will be able to build real, sustainable connections. <a href=\"https:\/\/intch.org\/l\/s\/\">Intch<\/a> team did a bit of research on the subject and we wrote more on how to establish connections <\/span><a href=\"https:\/\/intch.org\/blog\/how-to-build-real-relationships-online\/\"><span style=\"font-weight: 400;\">here.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Disadvantages of online networking<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not all gravy though. Online networking has several drawbacks to keep in mind when you are building your connections remotely:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It takes time.<\/b><span style=\"font-weight: 400;\"> While an offline, face-to-face interaction is memorable, online interactions can be forgotten quite quickly. So, in order to make a lasting connection, it will take some time to get to know the person and make them remember you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is too easy at times.<\/b><span style=\"font-weight: 400;\"> The accessibility of people online is a powerful advantage \u2013 but it can also be a drawback. Your message can be easily deleted or archived, and people may block you \u2013 deliberately or accidentally. This can be very frustrating, so it is worth having patience when you\u2019re building your network online.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>There are not enough specific tools<\/b><span style=\"font-weight: 400;\"> for online networking. Most tools that exist for networking online are far from being perfect. Social media and dating apps have a ton of distracting factors \u2013 not to mention that contacting some people on these apps might be treated as a privacy violation. Other platforms like LinkedIn are highly formal and they are restricting the communication to a specific tone, which can also be inconvenient. So, there is a need for other instruments that will be more effective for networking online.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>How to network online: tips and tricks\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In order to make your networking successful, there are a few tips that can make you more successful:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a presence for yourself. <\/b><span style=\"font-weight: 400;\">Regardless of the platform that you use, before you reach out to people, you need to make sure there is enough info about yourself. Did you fill out your profile? Did you describe your expertise and experience? Did you make enough content about yourself? Let people know who you are and give them enough information to scroll through \u2013 so they can make an informed decision on whether or not you can be helpful.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get to know the people you\u2019re reaching out to. <\/b><span style=\"font-weight: 400;\">Yes, it is time-consuming, but your pitches will be more effective if the people you\u2019re reaching out to have a sense that you know who they are. Take the time and read what they post, so you come prepared.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use DMs.<\/b><span style=\"font-weight: 400;\"> On platforms like Instagram, DMs can be notorious for flirtatious messaging, but private messages can actually be a useful tool for pitching. But first, make sure that you follow the people you\u2019re reaching out to for a while, so it\u2019s not a completely cold outreach message.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attend virtual events. <\/b><span style=\"font-weight: 400;\">Online courses and conferences are perfect for meeting other people with similar interests. Don\u2019t be shy to introduce yourself and ask questions \u2013 that\u2019s how people will remember you. And then you can get a valuable connection that will last.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Where can I build my network online?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6717 size-full\" src=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-scaled.jpg\" alt=\"Intch requests\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-scaled.jpg 2560w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-300x150.jpg 300w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-1024x512.jpg 1024w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-768x384.jpg 768w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-1536x768.jpg 1536w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-2048x1024.jpg 2048w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-370x185.jpg 370w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-270x135.jpg 270w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-570x285.jpg 570w, https:\/\/intch.org\/blog\/wp-content\/uploads\/2022\/08\/1448-740x370.jpg 740w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous online platforms that you can use for online networking, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn, the most professional of all social networks. LinkedIn is strictly professional and is commonly used for hiring. However, it can take you weeks to wait for a response.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook. World\u2019s most famous (and infamous) social network can be used for more than posting family pictures. If used professionally, Facebook can be a valuable instrument to build connections.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram. Perfect for posting pictures of your breakfast or networking if you\u2019re in the creative field.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these instruments are valid, but none of them are made specifically for networking. And that makes them less than perfect for reaching your business goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what caught the eye of <a href=\"https:\/\/intch.org\/l\/H\/\" target=\"_blank\" rel=\"noopener\">Yakov Fillipenko<\/a>, creator of Intch. He saw that there was no reliable tool on the market to make online networking easy, so <a href=\"https:\/\/intch.org\/blog\/can-you-hack-networking-actually-you-can-heres-how\/\" target=\"_blank\" rel=\"noopener\">he came up with one<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/intch.org\/l\/s\/\">Intch is an app<\/a> that is built on the principle of mutual support: you post an ad with a request and AI offers it to five people who are able to help. By helping others, you can build your social capital and establish connections. <a href=\"https:\/\/intch.org\/l\/s\/\">Intch<\/a> allows its members to look for advice, search for mentors, post job openings and so much more. <a href=\"https:\/\/intch.org\/l\/J\/\" target=\"_blank\" rel=\"noopener\">Intch was specifically built for networking<\/a> and it can help find the right people find each other within a few hours. No need to scroll through social media, no need to specifically seek out the contacts. You just post a request \u2013 and start networking.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/intch.org\/l\/s\/\"><span style=\"font-weight: 400;\">Join Intch community today! <\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Networking used to be about exchanging business cards in crowded rooms at conferences \u2013 not anymore. With the variety of digital tools that you have today, you can create a strong network of useful contacts from the comfort of your home. We\u2019ve collected useful strategies and tools to help you build your social capital online [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,75],"tags":[224,275,207,216,200],"class_list":["post-6714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","category-social-media","tag-business-growth","tag-ibt","tag-intch-community","tag-networking","tag-remote-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Online Networking and How to Become Good at It? - Intch Blog<\/title>\n<meta name=\"description\" content=\"Networking used to be about exchanging business cards in crowded rooms at conferences \u2013 not anymore. 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