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Work Background
MealMe, Inc.Marketing & Sales
Jun. 2021 - Dec. 2023Sales & Revenue Generation: Successfully scaled multiple projects from $0 to achieve $1 million in annual recurring revenue. Demonstrated expertise in identifying target markets, setting sales strategies, and efficiently closing deals. Content Creation & Video Production: Produced and curated over 900 videos that exceeded 300 million views. Demonstrated a funnel for engaging and viral content that resonates with all audiences. Leveraged the TikTok platform to drive brand awareness, customer engagement, and revenue generation. Displayed a deep understanding of the platform's algorithms and user behavior to optimize ad performance. Advertisement Creation & Performance: Designed top-performing ad creatives that consistently outperformed benchmarks, leading to a low Cost Per Acquisition (CPA). Deep understanding of market trends and consumer behavior. Ad Spend Management: Managed high-value ad spend on TikTok, overseeing budgets above xxx figures monthly. Implemented strategic advertising campaigns that maximized ROI and contributed to business growth. Data Analysis & Insights: Used data-driven insights to refine and optimize advertising strategies. Demonstrated proficiency in analyzing campaign performance, A/B testing, and making data-informed decisions to enhance campaign outcomes. Growth Marketing: Specialized in taking projects from zero to high revenue-generating entities by utilizing a mix of content marketing, social media advertising, and strategic sales techniques. Specialist in influencer marketing strategies and partnership management, with a track record of establishing successful collaborations with top influencers. Skilled in campaign management and deal negotiation, Proven expertise in performance analysis, using data-driven insights to optimize future strategies. Experienced in acquiring and managing brand ambassadors to expand brand reach and creating collaborative content that resonates with target audiences.
Operation HOPEMarketing Intern
Jan. 2020 - Apr. 2020Atlanta, Georgia, United States
ScoutManager
Feb. 2018 - Jul. 2021Decatur, Georgia, United States
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