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Digital Hub Courses

Event promotion: Pulled up 500+ participants for 2 client events, through efficient digital communications and email marketing Social media executive: Drove 20k+ views on social media, by creating engaging posts and copy across multiple social media channels, representing a 50% increase compared to the previous interns; Identified growth points by creating performance metrics for the teams, showing great attention to detail Business Networking: Operated the career panel for other interns; connected 10+ UK/USA-based work professionals to participate in online sharing activities with excellent networking skills Email marketing specialist:
Managed emails to over 5600 subscribers; Individually developed weekly email campaigns, designed email templates, and wrote body copies; managed customer responses Assignment brief: Worked in a strategic leader role, leading meetings of multiple projects; Aligned communication plans with graphic design and filming teams; Brief the team on weekly assignments

Digital Marketing and Strategy Intern

Research on aging consumers' well-being toward banking technologies. Conducted qualitative research on 15 consumers aged 60-65; Collected qualitative data (20-hour one-on-one interview); Built research framework; Generated a complete research report.

Qualitative Research Project

Data collection and processing: Developed python codes to gather, clean, and transform 3000+ piece of comments from twitter, Facebook, and YouTube; overcame the challenge of insufficient data availability; Prepared results of sentiment and text analysis to support the teams Insight development: Extracted valuable insights from extensive data sets and provided recommendations to enhance customer satisfaction; Developed a comprehensive understanding on Kiehl’s social media strategies through in-depth analysis of big data

UGC Analytical Project for Kiehl’s –Team Leader (distinct performance)

Marketing executive: Achieved 136% financial target attainment across the account territory, by a distinct performance (87 out of 100) in category management; Conducted 2 monthly training sessions on selling points and consumer insights to improve sales capabilities with excellent presentation skills Retail store management: Earned recognition as a Champion of store management, by overseeing 9 retail stores; Developed and implemented quarterly business plans; Conducted regular visits to maintain product stocking and promotional activities Landing event support: Drove 20% growth in B2B2C of the southern CHN region, by organizing more than 10 E2E trade shows, theme events, and in-store promotions and collaborating with the local retail partners and the sales team New customer development: Successfully developed relationships with over 100 potential leads by utilizing market analysis, insightful data, and communication skills Digital marketing support: Drove 80k+ views on TikTok, by creating 9 advertising contents for the retailers, increasing brand awareness, and driving 79 direct increases in sales

Sales And Marketing Associate

Database management: Connected with 60+ partners; developed clear guidelines for internal data submission procedure with excellent PowerPoint techniques; Validated 10000+ sets of data and concluded 100+ KPIs, demonstrating proficient Excel skills Corporates cost analysis: Conducted in-depth analysis of cost KPIs for 100+ corporates across the greater CHN region; Provided recommendations for revising data errors and optimizing the analysis process, showing strong problem-solving ability

Sustainability Consultant

Foreign business development: Prepared marketing documents for over 20 potential buyers and effectively managed export-related issues; proactively developed relationships with potential clients; successfully acquired over 50 new clients through direct marketing efforts