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Work Background
Founder and Lead Designer
Festa Design StudioFounder and Lead Designer
Nov. 2023- Founded Festa Design Studio, a creative agency specializing in graphic design, brand strategy, and immersive UX/UI solutions for small businesses, non-profits, and social impact initiatives. - Spearheaded the design and development of the "Zika Alert App", an educational mobile app providing real-time information and alerts about the Zika virus to empower users to take proactive measures. - Orchestrated a multi-disciplinary team including designers, researchers, and developers to create compelling user experiences through user research, wireframing, prototyping, and user testing. - Crafted cohesive brand identities and guidelines for clients like ShutterParents, an educational platform fostering family bonding through photography courses and workshops. - Leveraged design thinking methodologies and cutting-edge tools like Whimsical, Adobe Creative Suite, and Figma to concept and produce high-fidelity designs across various digital channels. - Fostered long-term partnerships with clients by providing strategic creative direction aligned with their business goals, overseeing quality execution of all design deliverables. - Mentored and managed a team of designers, imparting best practices in human-centered design, visual design principles, and emerging design technologies.
Cofounder and Head of Programme Development
TEKEDUCofounder and Head of Programme Development
Aug. 2013 - Jan. 2023- Designed and led key initiatives like GirlsGoIT, UPSHIFT, and STEAMonWheels, aligning with Moldova's strategic plan. This increased outreach and engagement by 30%, contributed to project successes, and enhanced stakeholder satisfaction, including UN Women, UNICEF, and the Swiss Agency for Development and Cooperation. - Successfully managed grant proposals with a 70% success rate, securing over $900,000 for initiatives like GirlsGoIT, UPSHIFT, and STEAMonWheels, advancing tech education and empowerment for youth, particularly girls in Moldova. - Initiated key outreach campaigns, increasing social media reach to 1.2 million within a year. Utilized strategies like viral content and community engagement to boost brand visibility, with a focus on empowering youth and girls in Moldova. - Implemented and optimized project management systems, incorporating diligent project reporting, accounting, and donor compliance administration. This led to improved team productivity, increased project efficiency, and a 20% reduction in turnaround times. - Formed strategic partnerships with the Moldovan Government and major donors like UN Women, UNICEF, and the Liechtenstein Development Service. Secured a key four-year UNICEF agreement, providing $140,000 annually to promote STEM education for women's empowerment and youth development via social entrepreneurship. - Contributed to the development of Moldova's first ethnography study on "Motivations and Barriers for Girls and Women in STEM and ICT Domains". This study explored factors that influence girls and women to choose STEM and ICT professions.
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