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Working to support the amazing Satatland Circular Fashion brand as it revolutionises the fashion industry.

Marketing Director

As a Fractional Marketing Director / CMO, I am able to provide a cost effective and structured outsourced solution for SME's and start-ups looking to enhance their marketing performance. Services include :- - brand planning, helping define positioning and USP's
- marketing plan creation and execution - customer insight and definition of customer personas
- creation of impactful digital marketing strategies
- digital sales channel optimisation
- marketing communications planning and execution - acquisition strategies
- got-to-market planning/execution
- trade marketing
- market/competitor analysis
- product management - team mentoring, I can help give structure, define processes and provide team development support In addition I am fully versed in all aspects of end-to-end product development within the consumer durables sector and am able to offer support all along the product development journey from concept inception through industrial design, Far East vendor selection, branding and go to market launch strategy. I work with a host of experienced freelancers and industry specific experts, offering fast and cost effective end-to-end marketing and product development solutions. If you are in need of senior level marketing expertise to help your business achieve and even surpass its goals I'd love to hear from you. Do you have a marketing team that needs mentoring, an urgent project that needs attention, or just a fresh pair of eyes to help define and execute your marketing plans? These are just a few of the things I can help you with. Get in touch to find out how I could help your business. I always take a pragmatic approach to solving business challenges and delivering win-win solutions. www.grantrace-consulting.co.uk

Director

Responsible for the development of global product and brand communication strategies for full portfolio of owned and licensed brands. Responsible for the management of the marketing and design/development functions in support of global brand plan. Led the development of new D2C platforms and integrated omni-channel marketing strategies. Company director for DKB Household UK Ltd and Cole & Mason Ltd. A member of the global senior management team.

Global Marketing & NPD Director

Full responsibility for the global brand and product strategies for full suite of DKB manual appliance brands, Zyliss, Cole & Mason, Jamie Oliver Kitchen Kit and Culinare brands. Managing a cross-functional brand and product development team, ensuring that new products are brought to market on time, on budget and in line with the global commercial plan. Development and execution the global launch to market strategies for new products and global marketing plan.

Full responsibility for defining global brand and product strategy for DKB Manual Appliances Food Preparation brands :- Zyliss, Jamie Oliver Kitchen Kit & Culinare. Established new Jamie Oliver licensed product range, defined and developed full product assortment and executed successful global GTM strategies, established the range assortment in over 20 territories worldwide.

Director of Marketing

Highlight - launch of multi-million unit selling Jamie Oliver Flavour Shaker with integrated marketing communications campaign led by national TV advertising. This was followed by similarly successful campaigns using the same marketing mix for the Culinare One-Touch range of products.