Michela Di Nuzzo - CEO & Innovation Manager, Dotfarm

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Network Power500+ people

Roles

🧑‍💼66%

C-level Executive

💸33%

Marketing

✔️33%

Geos

🇮🇹100%

Italy

Work Background

Flick on foodCeo & Co-Founder

Jan. 2016Milan Area, ItalyThe company that we are creating will focus on the food and wine markets, with the goal of bringing innovation to the entire sector, especially in upselling and CRM activities. Flick on Food and the Virtual Sommelier are two digital products that aim to support young producers (millennials) and all companies that were hit particularly hard by the current social and economic situation. Immersive technologies (virtual and augmented reality) have the huge advantage of promoting the processes of learning, promotion and sales through fun and engaging mechanisms. In the short term, we want to supply brands and consumers tools that are quick and easy to use, but still innovative, such as AR apps, 360 videos in VR and VR games. In the long term, our role as evangelisers will help us raise awareness and improve the relationship between technology and the food industry, in order to support the entire industry in extending their sales techniques and engagement of new targets. It is a huge opportunity for Made in Italy products, which can start the process of internationalisation this way. It is also thanks in part to technological innovations that will facilitate the sales and relationship-building processes.

DotmugEditor in Chief

Oct. 2014Milan Area, Italywww.dotmug.net

DotfarmCeo & Co-Founder

May. 2014Milan Area, Italywww.dot-farm.net We believe that true innovation comes from within a company, and should above all involve the processes of recruitment, training and assimilation. By revolutionizing internal processes, it is possible to create innovative products and position them better in an already highly competitive market. This is why we have developed a process of “immersive onboarding”, which is scalable for both B2B and B2C markets. This product is aimed at: - Recruiting talent that values innovation (millennials) - Brand awareness (contributing to the process of positioning the company as international and competitive) - Soft skills: improving the training process, particularly around emotional skills (based on neuroscience) Cost and times: improving and even halving the cost and times needed for effective onboarding - Digital training (mini games, 360 videos and 3D animation): facilitating team building across different locations - Dashboard with private access (data intelligence): for collecting useful data for analysis (badges, profiles, choices made during games)

DeRevBusiness Developer

Mar. 2023 - Jan. 2024Milan, Lombardy, ItalyMain activities: - Identify and research potential clients - Negotiate contract terms with clients and communicate with stakeholders - Make and give presentations to prospective clients and internal executives - Track, identify and add qualified prospects to sales pipeline - Develop and manage strategic partnerships to grow business

DOYOUAPP LTDDigital Project Manager

Mar. 2013 - May. 2014London, United KingdomAs Digital Project Manager I work in a Marketing team, focused on studying and designing the best approach for the Brand Digital strategy. - Social strategy - Storytelling - Benchmarking - Digital Media Planning

Zodiak ActiveProject Manager

Dec. 2010 - Nov. 2013Milano, ItaliaDesigning and promote digital projects, monitoring overall processes and resources.

Levity CommunicationMarketing and Communication Specialist

Nov. 2009 - Dec. 2010Gained experience about Communication and e-learning from different projects in particular in the web sector and marketing strategies. Among my projects, I worked on concept, project management and personnel management. The most important customers: Telecom Italia, Nokia Academy and UniCredit.

FinmeccanicaTeam Leader

May. 2008 - Sep. 2008Gained and coordinated a Virtual task force, a group of business workers, with the goal of restyling the official web site of Finmeccanica. Coordinated the work with all the instruments of web 2.0, and my principal goal was increasing the web site appeal for young people, its accessibility and visibility, and its availability on search engines.

TheBlogTV S.p.A.Community Manager

Jan. 2007 - Jan. 2008Worked on the launch of a programme about “Citizen journalism”, a format 2.0 for web users, giving them the possibility of becoming a reporter. Created a forum for the programme, with mailing lists, newsletters and actions of viral marketing.

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