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Interim Head of Communications

Head Of Marketing

Upmarketry is a digital marketing agency specialising in delivering growth for start ups and SMEs. Comprising a network of strategy, design, web development, digital and content specialists, Upmarketry builds programmes based on clients’ business goals, thereby delivering desired leads, sales, or awareness both quickly and cost effectively. The company prides itself on being one of the most affordable marketing agencies in the country, operating at a daily rate 50% lower than the UK average. To find out more, visit www.upmarketry.com

Managing Director

Client Services and Marketing Director

- Measured on client retention and revenue growth by securing additional projects and services - Responsible for devising and managing campaign approach for clients (supporting Berkeley’s transition from PR agency to integrated comms provider), coordinating output from messaging, content, PR, social, and digital divisions - Advocate for quality control and sharing best practice within agency

Client Services Director and Associate Partner

- Lead a team of 10, responsible for a client portfolio generating annual fees in excess of £800,000 per annum - Responsible for securing and project managing content, design and digital projects for all clients
- Creation of strategy and messaging, provision of issues management and press office support for a broad client base, spanning technology, marketing, consumer services and business technology sectors
- Run international PR campaigns, coordinating activity for clients across the globe - Member of senior leadership team providing strategic direction to the wider business
- Play key role in new business, leading pitches and creds meetings

Associate Director and Team Leader

- Member of senior leadership team providing strategic direction to the wider business
- Direct accountability for large client base, with responsibility for creation of strategy, messaging and relationship management
- Played key role in new business, leading pitches and creds meetings

Senior Account Director

- Direct accountability for a large financial services client base, with responsibility for creation of strategy, messaging and relationship management
- Leadership of an aligned team focused on implementing agreed client strategy and delivery of key performance metrics
- Implementation of new data analytics approach across the business, focused on delivering improved return on research investment
- Brought previous employer with me as a temporary client

Account Director, PR

- Accountability for creation and implementation of public relations strategy and company messaging, driving a period of significant membership growth
- Direct report to Executive Chairman
- Daily liaison with key press including national and consumer lifestyle media - Company spokesperson
- Ownership of social media strategy, launch of mobile app, production of external videos and delivery of internal communications
- Created database of 250 case studies and became go-to person for many consumer and personal finance journalists as a result
- Built awareness of brand among fashion, travel and home press, as well as the personal finance media
- Average of 65 pieces of coverage per month (9 national newspaper) with an AVE of £400,000
- Launched company app, achieving 36 mentions, 5 of which were national print

Head of PR

Part of 4 member commercial PR team. - Won PR Week’s Inhouse Team of the Year (Private Sector) 2009
- Managed crisis communications in FTSE 100 environment. This included communications concerning headcount reduction of 1200 and office closure
- Designed and implementated external communications strategy for the UK’s largest commercial insurer
- Created detailed plans for 8 businesses across all commercial and specialist insurance sectors, including regular liaison with senior directors and leaders
- Responsible for the creation of several campaigns which pushed important insurance issues to the national media agenda including hangover driving (tactics involved omnibus survey and driving simulator), flooding, and impact of heavy snow on UK economy
- Event management at both RSA owned events and industry conferences
- Responsible for drafting UK section of Annual Report and Accounts

External Communications Consultant

Acting in a SAE and AM capacity in a small but fast growing B2B and financial PR division, I
- Planned and implemented lobbying campaign for pre-employment training provider client
- Handled financial PR for several listed clients on both AIM and PLUS - Designed and implemented an emergency media exercise for my London airport client which involved local media, emergency services and airline press officers, airport managers, terminal duty officers and a local university Journalism class posing as broadcast and print media.

Senior Account Executive

Employed by small but fast growing B2B and financial PR division. Clients included London Luton airport, Zenith Hygiene, ADT (a nanotechnology company), Clydesdale Bank, Specsavers, Kennedy Scott and Hobgoblin Music.